putting people first
by experientia
Daily insights on user experience, experience design and people-centred innovation
29 November 2011
On the value of social proof (informational social influence)

Aileen Lee, partner at venture firm Kleiner Perkins Caufield & Byers, believes that the best way to cost-effectively attract valuable users is harnessing a concept called social proof. “What is social proof? Put simply, it’s the positive influence created when someone finds out that others are doing something. It’s also known as informational social influence. […]

putting people first
by experientia

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

25 October 2014
Experientia president to speak at User Friendly 2014 in China

Experientia president Michele Visciola is one of the keynote speakers at User Friendly 2014, the annual user experience conference of UXPA China, to be held in Wuxi, China, 13 to 16 November. The theme of the 11th conference is the “new era of the experience economy,” thus underlining the importance of transferring UX concepts and […]

19 October 2014
Event: Why the world needs anthropologists

An upcoming event is encouraging anthropologists to “come out of their ivory towers” and work more closely with their colleagues in the field, in order to bridge the gap between “pure” and “applied” anthropology. The international symposium “Why the world needs anthropologists” (Facebook page) will be held on 5 December 2014 in Padua, Italy. Experientia […]

29 November 2011
On the value of social proof (informational social influence)

Aileen Lee, partner at venture firm Kleiner Perkins Caufield & Byers, believes that the best way to cost-effectively attract valuable users is harnessing a concept called social proof. “What is social proof? Put simply, it’s the positive influence created when someone finds out that others are doing something. It’s also known as informational social influence. […]

24 November 2011
How can we change consumer behaviour to benefit the environment?

The concept of of social labelling could lead to a subconscious change in behaviour, Guy Champniss writes in The Guardian. “By social labelling, we’re referring to the tag society gives a particular behaviour in order to make sense of it. In other words, society interprets the action and tags it with a motivation – for […]

24 November 2011
Unilever’s five levers to sustainable behaviour change

Five Levers for Change: inspiring consumers to adopt sustainable behaviour is fundamental to achieving Unilever’s Sustainable Living Plan. Unilever’s Five Levers for Change is a coherent set of principles, which, if applied consistently to behaviour change interventions, will increase the likelihood of having a lasting impact. The Five Levers are: make it understood, make it […]

24 November 2011
Demanding devices: design and the Internet of Things

On Tuesday 22 November, NESTA in London organised an event that looked at the challenges of designing for an Internet of Things. The speakers: pioneers Usman Haque, founder of Pachube, and Matt Jones, formerly at the BBC, Dopplr and Nokia, and now a principal at design agency BERG. Videos: – Part 1: Usman Haque (17:20) […]

23 November 2011
The Jawbone UP fails, but teaches 3 golden rules for experience design

Cliff Kuang, editor of Co.Design, used the Jawbone UP for a week, and can’t recommend it. “The wristband itself is superbly designed: The slight oval shape and rubberized case mean that it hews to your wrist without bouncing around, which would have made it into an annoying bangle. But the wristband is a minor part […]

23 November 2011
Complexity and User Experience

The best products don’t focus on features, they focus on clarity, argues Jon Bolt. “Problems should be fixed through simple solutions, something you don’t have to configure, maintain, control. The perfect solution needs to be so simple and transparent you forget it’s even there. However, elegantly minimal designs don’t happen by chance. They’re the result […]

22 November 2011
Everything is a service

A long essay by Dave Gray, founder of the XPLANE/Dachis Group, explores the topic of the service economy from a user experience point of view. Make sure you read his thinking of the product as a service avatar. “The emerging service economy will require business and society to do some some fundamental restructuring. The organizations […]

22 November 2011
Design for digital context (white paper)

Fjord, the digital design consultancy, has just completed a white paper called “Design for Context: Understanding How User Context is Evolving”, looking at the background to context-sensitive design and current approaches, as well as providing high-level design recommendations for using context effectively and profitably. The paper was developed as part of Fjord’s involvement with the […]

21 November 2011
How much should people worry about the loss of online privacy?

Earlier this week, the Wall Street Journal posted excerpts from a debate between Danah Boyd, Stewart Baker, Jeff Jarvis, and Chris Soghoian on privacy: “Privacy in the digital age means a lot of things to a lot of people. Some people fret about the privacy controls on social networks, some worry about the companies that […]

21 November 2011
Announcement: Dataviz workshop in Torino, Italy

On 12 to 17 December, the people of Better Nouveau plan Dataviz, an in-depth workshop on the visual representation of large datasets. Better Nouveau is an independent design label and an innovation project initiated in June 2011 by ToDo, an Italian interaction design studio with a knack for setting up play dates between craft and […]

20 November 2011
Tablets, sensors, foot boards and other gadgets for (French) seniors

As the first baby boomers turn 65 this year, high-tech is gradually making its way into the lives – and homes – of older folks. French newspaper Le Monde looks at the tablets, sensors, foot boards and other gadgets seniors can use to get caught up and connected (article translated in English for Worldcrunch). “Surprising […]

20 November 2011
The invisibility of ethnography

Tricia Wang reflects on the fact that ethnographic work is often invisible. One way to overcome this, she argues, is for ethnographers to find ways to visualize their work. Visuals make recommendations tangible and demonstrate the ethnographer’s value. This is one of the reasons why she values and loves learning from designers because they are […]

20 November 2011
Social computing

The Interaction-Design.org Foundation is a labour of love founded by Mads Soegaard in 2002, and in 2010, his wife, Rikke Dam, joined the project (and their exotic office on a semi-deserted island in Thailand). Apart from Rikke and Mads, hundreds of people have helped out and continue to do so. They are on a mission […]

20 November 2011
Out with the old, in with the new: a conversation with Don Norman & Jon Kolko

Richard Anderson has interviewed many people on stage, but, he says, the best of these, for multiple reasons (some very personal), might have been the most recent: a “conversation” with Don Norman and Jon Kolko, which took place at the Academy of Art University (AAU) in San Francisco the evening of September 30, 2011. The […]

20 November 2011
Enabling codesign

The term co-design refers to a philosophical and political approach to design best applied throughout the design life cycle. Codesign builds on the methods and principles of Participatory Design which assumes ‘users’ are the experts of their own domain and should be actively involved in the design process. This article explores some of the methodological […]

20 November 2011
Sketchnotes of Ezio Manzini at School of the Art Institute of Chicago

This past Monday evening, on an unseasonably warm night in Chicago, sustainability expert Ezio Manzini gave a thought-provoking lecture at the School of the Art Institute of Chicago. Mr Manzini is a Professor of Industrial Design at the Politecnico di Milano, and is a renowned expert in the application of strategic design for sustainability. His […]

20 November 2011
On Culture and Interaction Design: an interview with Genevieve Bell

Recently Dianna Miller had a chance to talk to Genevieve Bell, anthropologist and researcher, and the director of Intel Corporation’s Interaction and Experience Research. Genevieve Bell will be one of the keynote speakers at Interaction 12. Dianna talked with her about social research, myths, design research and several other interesting subjects. DM: What new skills […]

10 November 2011
Transforming behaviour change

The RSA’s latest report, Transforming Behaviour Change: Beyond Nudge and Neuromania, argues for a more sophisticated understanding of the relationship between our social challenges, our behaviours and our brains. Abstract The Government is taking behavioural science very seriously, but existing nudge-based approaches to behaviour change tend to represent what Aditya Chakraborty called “Cute technocratic solutions […]

10 November 2011
Craftmanship

  John Kolko reflects on design education and the importance of craftmanship in an article for Interactions Magazine. “Based on my experience reviewing portfolios from recent business school graduates, I would argue that one of the most fundamental failings of “design thinking” education is the _lack of craftsmanship_. Students don’t appear to learn a honed, […]

10 November 2011
GEM, Nokia’s new concept phone

Nokia releases a new phone concept – Gem – which “revolutionizes mobile design by turning the entire handset into a touchscreen”. Launched on the 25th anniversary of the Nokia Research Centre, the GEM device changes appearance from camera to phone or map according to the function selected by the user. It could even display advertising […]

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