putting people first
by experientia
Daily insights on user experience, experience design and people-centred innovation
16 October 2011
Brian David Johnson: Intel’s guide to the future

Alex Knapp, Forbes Magazine contributor, talks with Intel futurist Brian David Johnson on what he take into account when planning the future: “The answer is both intriguing and quite unlike most futurists I know. Johnson’s first stop is the social sciences. He works with Dr. Genevieve Bell, a cultural anthropologist who has been at Intel […]

putting people first
by experientia

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

25 October 2014
Experientia president to speak at User Friendly 2014 in China

Experientia president Michele Visciola is one of the keynote speakers at User Friendly 2014, the annual user experience conference of UXPA China, to be held in Wuxi, China, 13 to 16 November. The theme of the 11th conference is the “new era of the experience economy,” thus underlining the importance of transferring UX concepts and […]

19 October 2014
Event: Why the world needs anthropologists

An upcoming event is encouraging anthropologists to “come out of their ivory towers” and work more closely with their colleagues in the field, in order to bridge the gap between “pure” and “applied” anthropology. The international symposium “Why the world needs anthropologists” (Facebook page) will be held on 5 December 2014 in Padua, Italy. Experientia […]

16 October 2011
Brian David Johnson: Intel’s guide to the future

Alex Knapp, Forbes Magazine contributor, talks with Intel futurist Brian David Johnson on what he take into account when planning the future: “The answer is both intriguing and quite unlike most futurists I know. Johnson’s first stop is the social sciences. He works with Dr. Genevieve Bell, a cultural anthropologist who has been at Intel […]

12 October 2011
The many meanings of ethnography

  Ethnography, Ethnography or Ethnography? What Happens When the Same Word Means Different Things to Different People? is the title of a new paper on ethnography by Sasanka Prabhala, Daria Loi and Subhashini Ganapathy of Intel. This paper discusses how the notion and practice of ethnography differs for practitioners with different disciplinary backgrounds, especially in […]

12 October 2011
dConstruct 2011 videos online

dConstruct 2011, the 2 September event in Brighton, England, brought together leading thinkers from the fields of interaction design, mobile design and ubiquitous computing to explore how we can bridge the gap between physical and digital product design. Videos are now online. Don Norman – Emotional Design for the World of Objects Welcome to the […]

12 October 2011
Mr Cameron, it’s time to get the designers in

Ageing populations and budget cuts mean devising a new social contract. So why not use real designers – it’s worked in Finland, asks Justin McGuirk, design writer at The Guardian. “If a country has the best education system in the world, it could be forgiven for resting on its laurels. Yet Finland, which routinely tops […]

12 October 2011
Guardian Tech Weekly podcast: creating a digital public space

Jemima Kiss examines plans for a digital public space with the British Library, the Royal Opera House and the BBC. “How can we preserve analogue culture in a digital world? Could something allow us to view, research & remix cultural items? Jemima Kiss examines plans for a digital public space – a part of the […]

12 October 2011
Video highlights from PICNIC Festival 2011

The videos of the presentations at PICNIC Festival 2011 (14-16 September, Amsterdam) are now online. Jake Barton on Urban Collaboration and Storytelling What will inspire and connect cities of the future? At our core, we are linked together by the stories that we collectively tell. How can we create experiences that can bind us to […]

12 October 2011
The birth (and death) of market research: why design research will prevail

The market research industry is built for the 20th Century mass production model, which is rapidly disappearing, argues Sam Ladner. The “mass audience” is gone and a fragmented diverse populace has taken its place. This new “audience” defies the easy aggregation of summary statistics on which market research so often relies. “Market researchers may argue […]

12 October 2011
Audio interview with design anthropologist Dori Tunstall

Debbie Millman of DesignObserver.com interviewed design anthropologist Dori Tunstall on the insights that anthropology brings to consumerism and branding, and about the powers of transformation in design and designers. “Dori Tunstall is a Design Anthropologist, meaning she tries to understand how the processes and artifacts of design help define what it mean to be human. […]

11 October 2011
Embodied interactions: in touch with the digital

Fabian Hemmert will be one of the keynote speakers at Interaction 12. In this article on Johnny Holland, he reflects on “recent developments in the research field of Human-Computer Interaction [that] point to emerging styles of interaction that make use of our very abilities as human beings, putting us directly in touch with the digital […]

11 October 2011
Flow in design

Dana Chisnell reports on the importance of flow in UX design. Flow comes from focused attention, deep engagement, a feeling of mastering a challenge. The outside world ceases to exist and time fades away. Awareness heightens and senses are charged, increasing productivity and creativity. Read article

11 October 2011
The existential challenges of human-robot interaction

How will we react when a loyal humanoid robot that has served us for years suddenly fails? Will we genuinely grieve for no-longer working bots that have accompanied us through so much of our lives? And when bots die, will we treat them like cherished family pets and bury them in our gardens (or robot […]

6 October 2011
Five myths about social media

Ramesh Srinivasan methodically breaks down five ‘myths’ about social media in this Washington Post article: Here are his myths (which few in the UX community would flatly believe in, I think): 1. Social media gives power to the people 2. Governments easily monitor and censor social media 3. Facebook and Twitter enabled the Arab Spring […]

4 October 2011
New Master in UX in Rome, Italy – But only part-time and one year

The La Sapienza University in Rome is organising the first User Experience Master for students who already have a previous degree. Although a highly laudable initiative, this part-time programme points to an important gap, since Italy really needs a full-time, two year masters programme in UX to address the changing nature of the profession. The […]

4 October 2011
Investigating the experience of love for products

“Shoes, cars and other love stories: Investigating the experience of love for products is the title of the doctoral dissertation (and a book!) by Beatriz Russo Rodrigues (Brazil) at the Technical University of Delft in The Netherlands. “People often say they love a product. What do they really mean when they say this, and is […]

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