putting people first
by experientia
Daily insights on user experience, experience design and people-centred innovation
28 August 2011
Kids today need a licence to tinker

Forget the dysfunctional approach of the national curriculum, we need to open young minds to the creative possibilities of computing, writes John Naughton in today’s The Observer. “Instead of laying the dead hand of key stages 1-4 on our children, we could be opening their minds to the disruptive and creative possibilities of computing and […]

putting people first
by experientia

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

25 October 2014
Experientia president to speak at User Friendly 2014 in China

Experientia president Michele Visciola is one of the keynote speakers at User Friendly 2014, the annual user experience conference of UXPA China, to be held in Wuxi, China, 13 to 16 November. The theme of the 11th conference is the “new era of the experience economy,” thus underlining the importance of transferring UX concepts and […]

28 August 2011
Kids today need a licence to tinker

Forget the dysfunctional approach of the national curriculum, we need to open young minds to the creative possibilities of computing, writes John Naughton in today’s The Observer. “Instead of laying the dead hand of key stages 1-4 on our children, we could be opening their minds to the disruptive and creative possibilities of computing and […]

28 August 2011
What marketing executives should know about user experience

A strong experience strategy, derived from qualitative user research and experience workshops, can bring a collected vision to your organization and not only identify the true value of your products but help you transform the way your company does business, argues Nick Myers on the Cooper blog. “Like it or not, the digital world has […]

28 August 2011
A long-wave theory on today’s digital revolution

Historian Elin Whitney-Smith looks at previous periods of disruption to understand what companies (and people) are going through today. “According to Elin Whitney-Smith, executives facing technological and economic change have a major decision to make: Will they handle disruption like the Spanish grandees who dominated the 17th-century economy or like the English weavers who supplanted […]

24 August 2011
Interview on Experientia’s strategy on sustainable living in Helsinki

This month’s e-Periscope review has a brief interview with Experientia® partner Mark Vanderbeeken, talking about Experientia’s strategy on sustainable living in Helsinki and how its work on the Low2No project won the Italian National Prize for Service Innovation. e-Periscope is the online economic review of the Italian Piedmont Region, and has featured Mark before, as […]

23 August 2011
Book: Applying Anthropology in the Global Village

Applying Anthropology in the Global Village Christina Wasson (Editor); Mary Odell Butler (Editor); Jacqueline Copeland-Carson (Editor) 288 pp. – Nov, 2011 Left Coast Press Hardback (978-1-61132-085-5) Paperback (978-1-61132-086-2) [Amazon link] Synopsis The realities of the globalized world have revolutionized traditional concepts of culture, community, and identity—so how do applied social scientists use complicated, fluid new […]

23 August 2011
“Digital natives” need help understanding search

A two-year, five-campus ethnographic study on how students view and use their campus libraries showed that students rarely ask librarians for help, even when they need it. The idea of a librarian as an academic expert who is available to talk about assignments and hold their hands through the research process is, in fact, foreign […]

21 August 2011
A focus on qualitative research in France

In a series of blog posts Rebecca S. Kuchar of Sylver Consulting illustrates the challenges and rewards of orchestrating global and multi-cultural research. A first focus is on France and Rebecca talks with Caroline Baker, founder and managing director of European Market Research Associates (EMRA). Born and raised in the U.K., Caroline is a top-notch […]

16 August 2011
Creating human-to-human design

In the ever-changing and expanding world of the web, reaching the end user effectively is paramount in the minds of businesses, writes Stephanie Hamilton on Onextrapixel (OXP), a weblog dedicated to delivering useful, comprehensive and innovative information for designers and web developers. We are entering a new age of Web design and development where this […]

16 August 2011
International Journal of Design devoted to service design

The latest issue of the peer-reviewed research journal, International Journal of Design, is devoted to service design. It is edited by Birgit Mager of the Köln International School of Design, Cologne, Germany, and Tung-Jung (David) Sung of the Department of Industrial and Commercial Design, National Taiwan University of Science and Technology, Taipei, Taiwan. Special issue […]

11 August 2011
Mobile Learning Toolkit published

The mobile phone is now a ubiquitous item even among the world’s poorest, and in fact over 70% of the mobile phones on the planet are in developing countries. With this in mind, a new Mobile Learning Toolkit has been launched to empower trainers in developing contexts to integrate mobile learning into their teaching. The […]

7 August 2011
Designing for a workforce that acts more sustainably

In a six part article series Gerd Waloszek of SAP User Experience [who is very inspired by Nathan Shedroff’s latest book ‘Design is the Problem’] approaches the topic of the sustainable behavior of a workforce from a designer’s point of view. Part 1: Action fields for designers In its efforts to make the behavior of […]

7 August 2011
The web brings people together and keeps us sociable, not lonely

The commonly held belief that the internet is turning an entire generation into solitary web-junkies is a myth, according to new research. In a paper to be presented to a gathering of Nobel prize winners later this month, three influential economists claim their work demonstrates the internet is actually making us more socially active. “The […]

7 August 2011
Storytelling in the digital age

Digital technology allows us to tell tales in innovative new ways. As the tools available to publishers grow more sophisticated, it’s up to us, writes Aleks Krotoski in The Guardian, to experiment and see what sticks. “The Edinburgh international book festival begins this week, featuring a fortnight of storytelling and literati self-promotion. Looking at the […]

6 August 2011
Insights from Research Magazine

Four interesting articles in Research Magazine, a UK industry magazine. This month we… browsed a virtual supermarket Robert Bain explores a simulated supermarket used to research products and store designs. Behind the sofa Simon Lidington thinks researchers have forgotten the art of conversation. Turns out all you need is a sofa, a video camera and […]

6 August 2011
How to determine what media airline passengers will choose while travelling

Kevin Miller, global head of insight at in-flight magazine publisher Ink discusses how the environment impacts airline travellers psychologically and in turn affects their choice of media. “The airline passenger journey, from home to boarding the plane and beyond, is a dynamic and emotional experience, with many media messages and retail choices along the way. […]

6 August 2011
Home builders need to look beyond the focus group to learn what buyers want

Architects and construction companies can learn a lot still from the techniques of ethnographers and UX designers. Here is an example from the Real Estate section of the Washington Post: “What do home buyers want? For more than two decades, home builders have sought to answer this perplexing question by sifting through the information gleaned […]

6 August 2011
Journal of IA Issue 1, Volume 3 Released

The Spring 2011 Journal of Information Architecture, Issue 1, Vol. 3 is now available, with an editorial by IA Institute Board member, Dan Klyn describing this addition’s articles as a collection of “…no-fuss, panoramic views into IA’s way of seeing the design of information, spaces and information spaces.” Read on for SnowSense, a case study […]

6 August 2011
Designing for social norms (or how not to create angry mobs)

Danah Boyd thinks we need a more critical conversation about the importance of designing with social norms in mind. “Good UX designers know that they have the power to shape certain kinds of social practices by how they design systems. And engineers often fail to give UX folks credit for the important work that they […]

6 August 2011
Five lessons from a year of tablet UX research

Tablet platforms break traditional paradigms of computer and mobile use, shows ethnographic and interview-based research conducted over the last year by UX research firm AnswerLab. “We have learned that although many people purchased iPads thinking they would be “big iPhones,” nearly everyone said the iPad exceeded their expectations. Yet the tablet platform breaks the mold […]

3 August 2011
Ezio Manzini on the economics of design for social innovation

Sarah Brooks of Shareable has just published the second part of her interview with the Italian design strategist Ezio Manzini, who is one of the world’s leading experts on sustainable design, author of numerous design books, professor of Industrial Design at Milan Polytechnic, and founder of the DESIS (Design for Social Innovation towards Sustainability) network […]

Show more articles