counter

Putting People First

Daily insights on user experience, experience design and people-centred innovation
Audience Business Culture Design Locations Media Methods Services Social Issues

Children


Disabled


Elderly


Gender


Teens


Advertising


Branding


Business


Innovation


Marketing


Mechatronics


Technology


Architecture


Art


Creativity


Culture


Identity


Mobility


Museum


Co-creation


Design


Experience design


Interaction design


Presence


Service design


Ubiquitous computing


Africa


Americas


Asia


Australia


Europe


Italy


Turin


Blogging


Book


Conference


Media


Mobile phone


Play


Virtual world


Ethnography


Foresight


Prototype


Scenarios


Usability


User experience


User research


Education


Financial services


Healthcare


Public services


Research


Tourism


Urban development


Communications


Digital divide


Emerging markets


Participation


Social change


Sustainability


June 2011
14 June 2011

Experientia vince il Premio Nazionale per l’Innovazione nei Servizi

Stemma Italia
Experientia vince la terza edizione del Premio Nazionale per l’Innovazione nei Servizi, istituito dal Governo Italiano e Confcommercio-Imprese per l’Italia.
Il Presidente della Repubblica Giorgio Napolitano consegna il premio.
 

Roma, martedì 14 giugno 2011

Oggi il Presidente della Repubblica Italiana Giorgio Napolitano ha insignito Experientia Srl del prestigioso Premio Nazionale per l’Innovazione nei Servizi per il suo progetto C-Life/Low2No, “per aver progettato in Finlandia un quartiere cittadino a bassa emissione di CO2 con metodologie innovative elaborate in Italia.

Experientia Srl è una società di consulenza internazionale con sede a Torino, fondata per aiutare aziende e organizzazioni ad innovare i propri prodotti, servizi e processi attraverso una piena valorizzazione dell’esperienza degli utenti.

Low2No è un progetto che mira alla realizzazione entro il 2013 di un quartiere a impatto zero in un’area della città di Helsinki. Il nome Low2No fa riferimento alla caratteristica del progetto di ridurre progressivamente le emissioni di anidride carbonica generate, partendo da un basso (“low”) impatto delle stesse fino a (‘‘to’’ oppure “2”) raggiungere zero emissioni (“no”).

Alla cerimonia di premiazione al Quirinale era presente Michele Visciòla, Presidente di Experientia Srl, che accompagnato dall’Amministratore Delegato Pierpaolo Perotto, ha ricevuto il premio dal Presidente Napolitano.

“Per noi è un onore ricevere questo premio dalle mani del Presidente della Repubblica – ha dichiarato Visciòla – ed è la dimostrazione che in Italia esistono qualità ed imprese giovani in grado di competere nello scenario internazionale su piani di eccellenza”.

Per Jan-Christoph Zoels, direttore del progetto, “Case belle e ben progettate con i criteri della sostenibilità non bastano. Un buon 50% del contributo all’impatto di CO2 di una comunità dipende dai comportamenti di consumo di energia e dallo stile di vita delle persone. Dobbiamo progettare le condizioni affinché si affermino stili di vita sostenibili e servizi adeguati per tutto il ciclo di vita degli edifici.”

Experientia sta progettando alcuni servizi che permetteranno di creare, all’interno del quartiere, nuove imprese: ci sarà un centro denominato Food Hub (una complessa offerta di servizi legati all’acquisto, consumo e condivisione del cibo, un’alternativa etica e sostenibile ai prodotti abitualmente reperibili sul mercato finlandese); un centro “Eco-laundry” (un servizio di lavanderia altamente efficiente, basato sull’utilizzo di prodotti detergenti a basso impatto ambientale), e un centro di Sauna tradizionale comune (alimentata a legna e all’interno del quale saranno a disposizione differenti servizi).

Nel corso della giornata, in un evento congiunto organizzato da Confcommercio e presieduto dal Presidente Carlo Sangalli, i soci fondatori di Experientia, Pierpaolo Perotto, Mark Vanderbeeken, Michele Visciòla, Jan-Christoph Zoels e una delle collaboratrici al progetto Low2No Camilla Masala hanno preso parte agli incontri con la stampa ed il pubblico.
 

CHI E’ EXPERIENTIA

Experientia Srl è una società di consulenza internazionale con sede a Torino, fondata per aiutare aziende e organizzazioni ad innovare i propri prodotti, servizi e processi attraverso una piena valorizzazione dell’esperienza degli utenti. L’obiettivo di Experientia è mettere le persone e le loro esperienze, future e passate, al centro delle strategie di innovazione realizzando ricerche, creando soluzioni, progettando prototipi e testandone i risultati.

Experientia, oltre che dai 4 soci fondatori, è partecipata con una quota del 20% da Finsa Consulting Srl technology for people, che si occupa di consulenza, sviluppo ed integrazione di soluzioni ICT e di Business Intelligence, con headquarter a Genova e uffici a Roma, Torino e Milano.
 

IL PREMIO

Il Premio Nazionale per l’innovazione è stato istituito nel 2008 dal Governo italiano (presieduto da Romano Prodi) come iniziativa chiave della Giornata Nazionale dell’Innovazione, un’occasione annuale di sensibilizzazione dei cittadini sui temi dell’innovazione e di coordinamento tra tutti i principali attori pubblici e privati per fare il punto sullo stato dell’innovazione nel Paese e condividere gli obiettivi strategici da raggiungere, anche nel quadro europeo e OCSE.

Attraverso questo premio il Governo vuole valorizzare le migliori esperienze d’innovazione nei settori dell’industria, del design, dell’università e della ricerca pubblica, della pubblica amministrazione e dei servizi, inclusi quelli bancari.

Confcommercio, la “Confederazione Generale Italiana delle Imprese, delle Attività Professionali e del Lavoro Autonomo”, è stata responsabile per la selezione della sezione del design dei servizi del Premio Nazionale dell’Innovazione, che comprende le seguenti categorie: “Innovazione nel Commercio”; “Innovazione nel Turismo”; “ICT & Service Design nei Servizi”. Experientia ha ricevuto il premio appartenente a quest’ultima categoria, che è relativa ai due migliori progetti di innovazione tecnologica o di applicazione di metodologie di Service Design o di Service Science Management and Engineering (SSME).

Quest’anno la Giornata Nazionale dell’Innovazione riveste particolare importanza non solo per la presenza del Presidente della Repubblica Giorgio Napolitano e del Ministro per la pubblica amministrazione e l’innovazione Renato Brunetta, ma anche per la coincidenza con i festeggiamenti dei 150 anni dell’Unità d’Italia.
 

IL PROGETTO

Il progetto vincitore, denominato originariamente “C-life” ma attualmente conosciuto al pubblico con il nome “Low2No”, rafforza l’impegno di Experientia nello sviluppo ed implementazione di offerte di design dei servizi e della progettazione partecipata e utente-centrica, in grado di facilitare il cambiamento di comportamenti del singolo nell’ottica della sostenibilità.

I servizi Low2No contribuiscono a rendere la sostenibilità parte integrante delle attività quotidiane e della vita di tutti i giorni. Incoraggia le persone a prendere parte e sentirsi parte all’interno del progetto di cambiamento e trasformazione delle abitudini consolidate, dando altresì la possibilità, attraverso elementi di partecipazione e socializzazione, di dialogare e confrontarsi con propri pari.

Il progetto è frutto della collaborazione tra Experientia, lo studio di architettura Sauerbruch Hutton di Berlino e la società di ingegneria ARUP di Londra. Il progetto è stato realizzato per conto del fondo governativo finlandese per l’innovazione SITRA, in collaborazione con l’agenzia per l’edilizia residenziale pubblica VVO e la società di sviluppo immobiliare SRV. Experientia è responsabile sia della progettazione di sistemi evoluti di smart metering (contatori digitali) per ambienti domestici sia della pianificazione e implementazione dell’offerta di servizi per l’intero quartiere.

Low2No rappresenta un’area ad insediamento misto, all’interno della quale ad una componente di edilizia residenziale mista (edilizia agevolata – vendita – affitto) di 14.000 mq si affiancano attività lavorative (6.500 mq di uffici e un incubatore d’impresa) e una complessa offerta di servizi (1.800 mq di spazi commerciali).

Il coinvolgimento degli utenti nell’identificazione dei bisogni e nella generazione di idee e soluzioni condivise creerà una piattaforma di servizi utente-centrici, all’interno della quale il cliente non rappresenta semplicemente un elemento finale della filiera, ma diventa un attore chiave nell’implementazione ed erogazione dei servizi stessi.
 

CONTATTO
Mark Vanderbeeken, Experientia srl, +39 011 812 9687, info at experientia dot com
 

9 June 2011

David Report: Closed Wallets, Closed Minds

Closed Wallets, Closed Minds
We are increasingly suffering from consumption fatigue, but brands and designers have yet to acknowledge the fact, reckons David Carlson in Closed Wallets, Closed Minds, the latest issue of the David Report.

Brands must either get used to the idea of a world in which we buy less, which will at least test theories that endless economic growth is a social necessity, or they need to speak to consumers with new resonance.

Download report (pdf)

9 June 2011

Pamphlet: The Internet of People for a Post-Oil World

Pamphlet 8
The Internet of People for a Post-Oil World
Christian Nold and Rob van Kranenburg
Paperback, 67 pages
The Architectural League of New York

In Situated Technologies Pamphlets 8, Christian Nold and Rob van Kranenburg articulate the foundations of a future manifesto for an Internet of Things in the public interest. Nold and Kranenburg propose tangible design interventions that challenge an internet dominated by commercial tools and systems, emphasizing that people from all walks of life have to be at the table when we talk about alternate possibilities for ubiquitous computing. Through horizontally scaling grass roots efforts along with establishing social standards for governments and companies to allow cooperation, Nold and Kranenberg argue for transforming the Internet of Things into an Internet of People.

Download pamphlet (pdf)

8 June 2011

WHO report on mHealth

mHealth
The World Health Organisation has just issued a major (free) report on mHealth, entitled “mHealth: New horizons for health through mobile technologies“.

Abstract
Only five years ago who would have imagined that today a woman in sub-Saharan Africa could use a mobile phone to access health information essential to bringing her pregnancy safely to term? Mobile phones are now the most widely used communication technology in the world. They continue to spread at an exponential rate – particularly in developing countries. This expansion provides unprecedented opportunities to apply mobile technology for health. How are mobile devices being used for health around the world? What diverse scenarios can mHealth be applied in and how effective are these approaches? What are the most important obstacles that countries face in implementing mHealth solutions? This publication includes a series of detailed case studies highlighting best practices in mHealth in different settings. The publication will be of particular interest to policymakers in health and information technology, as well as those in the mobile telecommunications and software development industries.

According to the Guardian, the reports “finds that 83% out of 122 countries surveyed use mobile phone technology for services that include free emergency calls, text messaging with pill reminders and health information and transmission of tests and lab results. Mobile health is already firmly established enough for the WHO to have set up a special unit five years ago, the Global Observatory for eHealth, staffed by four people in Geneva.”

6 June 2011

The future of money in a webbed-up world

The future of money
Digital cash and online markets have the potential to loosen governments’ grip on the currency that makes the economy go round. In this special report the New Scientist examines how this could change money forever.

Editorial – Back to a networked world
The internet is changing our relationship with money for the better.

Virtual cash – Bitcoin gets real
Digital cash and online markets have the potential to loosen governments’ grip on the currency that makes the economy go round.

Macon Money – A currency that’s building community
A social game that pays people to meet one another could help overcome socioeconomic barriers and strengthen local economies.

Social networks – Crowdsourcing cash
We’re moving into a world where everyone is spending and lending multiple virtual currencies.

Mobile Apps – Commuters will be the bellwether for Google Wallet
An analysis of mobile payment systems in Japan, where the technology has been used for years, shows that commuters are the biggest users.

4 June 2011

The wisdom and foolishness of crowds

Social influence
Experiments suggest that wisdom of the crowd can be countered by too much communication within that crowd.

“The wisdom of crowds turns out to be an incredibly fragile phenomenon. It doesn’t take much for the smart group to become a dumb herd. Worse, a new study by Swiss scientists suggests that the interconnectedness of modern life might be making it even harder to benefit from our collective intelligence. […]

This research reveals the downside of our hyperconnected lives. So many essential institutions depend on the ability of citizens to think for themselves, to resist the latest trend or bubble. That’s why it is important, as the Founding Fathers realized, to cultivate a raucous free press, full of divergent viewpoints.

And yet, while the Web has enabled new forms of collective action, it has also enabled new kinds of collective stupidity. Groupthink is now more widespread, as we cope with the excess of available information by outsourcing our beliefs to celebrities, pundits and Facebook friends. Instead of thinking for ourselves, we simply cite what’s already been cited.

We should be wary of such influences. The only way to preserve the wisdom of the crowd is to protect the independence of the individual.”

Read article

4 June 2011

Patients want more user-friendly medical devices

Medical devices
Cambridge Consultants released the findings of a study which examines how device usability impacts patient acceptance, dosage compliance and ultimately health outcomes. Looking at the role lifestyle factors and device features play in patient compliance for drug and device combination products, the research supports the idea that pharmaceutical companies could improve the market share of their drugs if the emphasis was shifted to the broader patient user experience.

Participants in the survey included healthcare providers, which play critical roles in determining a drug’s market success, and over 240 diabetes patients who used combination products daily, such as injection pens, auto-injectors or insulin pumps.

Responses indicated that patient compliance directly influences patient health and drug efficacy, suggesting that delivery device design should be focussed on supporting compliance on multiple levels.

Read article

3 June 2011

Internet of things blurs the line between bits and atoms

ThingM's smart wine rack
In the past few months, companies ranging from giants such as Google to small start-ups have been touting the possibility of interconnecting people and objects – lightbulbs, fridges, cars, buildings – to create an internet of things.

Science and technology reporter Katia Moskvitch reports for BBC News.

Read article

2 June 2011

Digital You: a NESTA discussion on telepresence

Telepresence
Digital You was an early morning discussion in London, organised by NESTA, that looked at telepresence and the psychology of electronic communications.

NESTA is the UK’s National Endowment for Science, Technology and the Arts – an independent body with a mission to make the UK more innovative.

The event, which was chaired by NESTA’s Rachel Grant, explored how robotics and new collaboration tools can emulate being there in person, and how we can make better use of email and video conferencing without ‘information overload’.

Speakers were:

Watch video and read story

2 June 2011

Is car sharing the future of the automobile industry?

Getaround
As much as the car chieftains of Detroit try to fight it, America is slowly but surely turning away from the concept of car ownership. Instead, hundreds of thousands of Americans are choosing to share their cars by the hour and by the day – especially in densely-packed urban areas, where the total cost of car ownership is incredibly high. (Ever paid for a monthly spot in a Manhattan parking garage?)

If social car-sharing services like Zipcar, RelayRides and Getaround continue to generate momentum, millions of the nation’s automobiles will become part of one jointly-owned, collaboratively-shared fleet, available for use by anyone, at any time.

Read article

2 June 2011

Five similarities between collaborative consumption and open-source technology

Rentcycle
Tim Hyer, the founder of Rentcycle (an online rental marketplace for those looking to share access rather than retain ownership), was hugely inspired by his previous experience at Red Hat, the open source technology company, and reflects on the shared principles between open-source technology and the collaborative consumption movement.

In this article he outlines five shared principles.

1 June 2011

Designing Pleasurable Products and Interfaces conference

DPPI11
DPPI 11, the 5th conference on Designing Pleasurable Products and Interfaces, will take place in Milan at the end of this month, with leading roles for two Experientia partners: Mark Vanderbeeken will act as co-chair of the user-centred design track while Jan-Christoph Zoels will be part of a roundtable discussion.

The conference will take place at the Milan Polytechnic on 22-25th June, with the focus on “How can Design Research serve Industry? – Design visions, tools and knowledge for industry,” thus trying to stimulate the discussion on user driven design within the context of other design approaches and its role for industries.

Mark will co-chair the track on “Innovative ways to explore User Centred Design”, in partnership with Anna Meroni, Assistant Professor in Service and Strategic Design at the Milan Polytechnic, as well as researcher in the DIS (Design and Innovation for Sustainability) research unit of the Polytechnic’s acclaimed INDACO department.

Jan-Christoph will participate in a Thursday evening roundtable discussion together with Federico Ferretti (Continuum), Christian Palino (IDEO), and Jon Kolko (Frog Design).

The DPPI conference originally began through the desire to move away from talking purely about usability, and look at the role of experience in human-product interaction. As products and services in mature markets become increasingly standardised, the DPPI organisers realised there was a space to debate the the end-user’s perception of products, and to explore a more experiential approach to innovation.

The conference will provide a mix of workshops, paper presentations and other activities. It aims to get participants “listening, doing, researching, designing, discussing, learning and having fun.”

Keynote speakers are:

  • Prof. Bruce Brown, professor of design at the University of Brighton and co-editor of Design Issues Research Journal (published by MIT press)
  • Jon Kolko, founder and director of Austin Center for Design
  • Dr. Donald Norman, co-founder and principle of the Nielsen Norman Group, IDEO fellow, and professor at the Department of Industrial Design, Kaist (South Korea)
  • Dr. Ezio Manzini, coordinator of DESIS International of the INDACO department at the Milan Polytechnic
  • Dr. Roberto Verganti, professor of management of innovation at the Milan Polytechnic, and visiting professor at the Copenhagen Business School

As a member of the conference’s scientific committee, Mark has also been responsible for reviewing some of the conference papers.

Registration for the conference is still open.