putting people first
by experientia
Daily insights on user experience, experience design and people-centred innovation
6 April 2011
Interview with Stefana Broadbent on our increasingly mixed personal and work lives (in French)

Hubert Guillaud of the French online magazine InternetActu interviewed Stefana Broadbent, anthropologist and digital ethnographer, who in the last 20 years has been investigating the evolution of digital activities both at home and in the workplace, and has now written a book about her insights: L’intimité au travail : la vie privée et les communications […]

putting people first
by experientia

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

25 October 2014
Experientia president to speak at User Friendly 2014 in China

Experientia president Michele Visciola is one of the keynote speakers at User Friendly 2014, the annual user experience conference of UXPA China, to be held in Wuxi, China, 13 to 16 November. The theme of the 11th conference is the “new era of the experience economy,” thus underlining the importance of transferring UX concepts and […]

19 October 2014
Event: Why the world needs anthropologists

An upcoming event is encouraging anthropologists to “come out of their ivory towers” and work more closely with their colleagues in the field, in order to bridge the gap between “pure” and “applied” anthropology. The international symposium “Why the world needs anthropologists” (Facebook page) will be held on 5 December 2014 in Padua, Italy. Experientia […]

6 April 2011
Interview with Stefana Broadbent on our increasingly mixed personal and work lives (in French)

Hubert Guillaud of the French online magazine InternetActu interviewed Stefana Broadbent, anthropologist and digital ethnographer, who in the last 20 years has been investigating the evolution of digital activities both at home and in the workplace, and has now written a book about her insights: L’intimité au travail : la vie privée et les communications […]

6 April 2011
Africa to be first post-PC continent

  A convergence of historical circumstance and an increase in innovative mobile applications may make Africa the first post-PC continent. Low investment in wired telecommunication infrastructure has driven increased mobile penetration, creating a user base that supports a rise in mobile innovation and increased interest in content development, according to observers. Read article

6 April 2011
About unnatural user research and limits to usability

Two new articles on UX Matters: User research Is unnatural (but that’s okay), Part I by Jim Ross From the perspective of a participant, user research is not very natural. We ask participants to try to act naturally in the artificial environment of a lab, or we impose ourselves on their environment and hope our […]

6 April 2011
The problem with design education

University industrial design programs are usually cloistered in schools of art or architecture, and students in such programs are rarely required to study science or technology. That bothers Don Norman, former head of research at Apple and an advocate of user-friendly design. Having traditional design skills—in traditional artistic pursuits like drawing and modeling—isn’t enough, he […]

5 April 2011
Storytelling and destination development

The study “Storytelling and Destination Development” by the Nordic Innovation Centre set out to scrutinize the possibilities and drawbacks of using storytelling as a means of developing and marketing Nordic tourism destinations. On the basis of five selected Nordic cases, the study sheds light both on the ways in which storytelling is practiced and how […]

4 April 2011
The fall and rise of user experience

UX designer Cennydd Bowles has posted the transcript of his closing plenary at the IA Summit 2011 in Denver, Colorado. “Although there’s still a substantial gap between aspiration and execution, business leaders are at least now talking about the right things: experience, prototyping, design strategy, and innovation. (…) User experience converts are typically drawn to […]

3 April 2011
Customer’s role in breakthrough innovation?

Dr. Ralph-Christian Ohr, a Swiss product manager, reflects thoughtfully on the recent strong discussion on user-led innovation. “There has been quite a lot of discussion recently about a post by Jens Martin Skibsted and Rasmus Bech Hansen, titled “User-Led Innovation Can’t Create Breakthroughs; Just Ask Apple and Ikea”. Their major claim is: “Great brands lead […]

3 April 2011
Ethnographic research inspired Xerox’s prototype customer care software

Simplifying the workplace so customers can allocate more time and resources to their core business is fundamental to the innovation incubating today in Xerox’s labs – and is the purpose of prototype customer care software revealed by the company this week. The software uses Web-based 3D virtual reality imaging to give Xerox customers instant access […]

1 April 2011
Free Experientia backgrounder on EU’s new, more holistic innovation policy

Major emphasis on user-centred design, open innovation and social innovation in new EU innovation strategy On 6 October 2010, the European Commission adopted the “Innovation Union“, a strategic approach to innovation, which is to become a main tool to reach the Europe 2020 targets that will underpin the smart, sustainable and inclusive growth the Europe […]

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