putting people first
by experientia
Daily insights on user experience, experience design and people-centred innovation
30 March 2011
Service Design Toolkit for the design of public services

Yesterday Brussels saw the launch of the English version of the Service Design Toolkit, which Design Flanders developed together with Belgian consultancies Yellow Window and Namahn. The launch took place at the international SEE conference on integrating design into regional and national policies, that took place at the Flemish Parliament and was chaired by myself. […]

putting people first
by experientia

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

25 October 2014
Experientia president to speak at User Friendly 2014 in China

Experientia president Michele Visciola is one of the keynote speakers at User Friendly 2014, the annual user experience conference of UXPA China, to be held in Wuxi, China, 13 to 16 November. The theme of the 11th conference is the “new era of the experience economy,” thus underlining the importance of transferring UX concepts and […]

19 October 2014
Event: Why the world needs anthropologists

An upcoming event is encouraging anthropologists to “come out of their ivory towers” and work more closely with their colleagues in the field, in order to bridge the gap between “pure” and “applied” anthropology. The international symposium “Why the world needs anthropologists” (Facebook page) will be held on 5 December 2014 in Padua, Italy. Experientia […]

30 March 2011
Service Design Toolkit for the design of public services

Yesterday Brussels saw the launch of the English version of the Service Design Toolkit, which Design Flanders developed together with Belgian consultancies Yellow Window and Namahn. The launch took place at the international SEE conference on integrating design into regional and national policies, that took place at the Flemish Parliament and was chaired by myself. […]

25 March 2011
Sitra article on how to best change lifestyles to mitigate climate change

Vesa-Matti Lahti, senior lead of the Energy Programme at Sitra, the Finnish Innovation Fund, describes why much more is needed than just correct information if we want people to pull together to mitigate climate change. “Behavioural scientists who have studied energy consumption have nevertheless estimated that, compared with technical solutions, low-cost psychological and social instruments […]

25 March 2011
Design!publiC: design for governance in India

LiveMint.com, the Indian online partner publication of the Wall Street Journal, reports on India’s first Design!publiC conclave “on design thinking and the challenge of government innovation,” which took place in New Delhi on 18 March. The event — which was organised by the Center for Knowledge Societies, sponsored by the Bill and Melinda Gates Foundation, […]

24 March 2011
Google UK’s Think Quarterly on data obesity

Think Quarterly is a 64 page magazine published by Google UK “that brings together some of the world’s leading minds to discuss the big issues facing businesses today.” Here are some of the articles I picked out: Executive Insight Guy Laurence, CEO of Vodafone UK, knows a thing or two about information overload. Feeling stressed […]

24 March 2011
Motion and the clay of interaction design

David Malouf, Professor of Interaction Design at the Savannah College of Art and Design, is in constant pursuit of the “clay” of interaction design (IxD) – the “something” that interaction designers are manipulating. He thinks that one possible property of said “clay” may be motion or movement and explores the idea in a highly recommended […]

24 March 2011
Open cities empower citizens

A recent Knight Foundation/Pew Research study shows how important, demonstrating that if citizens believe their city governments behave in a transparent manner and make information easily accessible, they tend to think more highly about their town and its civic institutions. The study, “How the Public Perceives Community Information Systems” found that citizens who believe their […]

23 March 2011
Experientia partner on EDF Sustainable Design Challenge jury

Experientia partner Mark Vanderbeeken has been invited to be a member of the technical committee for the EDF Sustainable Design Challenge: Changing energy together for better living. The technical committee will analyse the submitted projects from a technical point of view and give recommendations to the Jury select the winning projects, which will be showcased […]

22 March 2011
Meet Microsoft’s guru of ‘design matters’

Seattle Times technology reporter Sharon Pian Chan profiles Bill Buxton, principal researcher at Microsoft Research. “Bill Buxton is multiplatform the way Leonardo da Vinci was multiplatform. The Microsoft researcher is a technologist, a designer, a musician, an author, outdoorsman and a nationally ranked equestrian. He has spent decades working on the future of tech, but […]

21 March 2011
Experientia intern wins Gore-tex and La Sportiva boot design challenge

Experientia intern Gina Taha has just been announced a winner in the GORE-TEX® Experience Tour project “Design your very own trekking boots” with the GORE-TEX® brand and La Sportiva. Gina’s design (graphic) was chosen from a short-list of ten, and will now be produced at the La Sportiva factory. Innovations in Gina’s design include extra […]

20 March 2011
Book: Designing and Conducting Ethnographic Research

Designing and Conducting Ethnographic Research: An Introduction Paperback, 376 pages AltaMira Press; Second edition 2010 [Amazon link] The Ethnographer’s Toolkit series begins with this primer, which introduces novice and expert practitioners alike to the process of ethnographic research, including answers to questions like: who should and can do ethnography, when it is used most fruitfully, […]

18 March 2011
“We have no right to be forgotten online”

The European Union is planning to enshrine in law the right to be forgotten on the internet, but we can’t live outside society, argues investigative journalist and filmmaker Tessa Mayes in The Guardian. “Being forgotten might sound appealing for some, but making a right out of it degrades the concept of rights. Instead of being […]

18 March 2011
User-led does not equal user-centered

“Companies should lead their users, not the other way around.” So say Jens Skibsted and Rasmus Hansen in their recent post, User-Led Innovation Can’t Create Breakthroughs, on Fast Company’s Co.Design blog. “They’re exactly right, but for all the wrong reasons,” reacts Lawrence Kitson of ustwo in UX Magazine and this he says “highlights a wider […]

17 March 2011
Social media, internet, technology and museums

The New York Times has published no less than eight articles at once on the topic of social media, internet, technology and museums. Note the article about the Arduino! Speaking digitally about exhibits Museums around the world now use social media for marketing and development efforts, and to strengthen relationships with visitors. The spirit of […]

16 March 2011
Faculty openings in design & human engineering at UNIST in Korea

In December Experientia signed a five-year research and education collaboration agreement with the Design and Human Engineering School (DHE) of the Ulsan National Institute of Science and Technology (UNIST) – Korea’s new top university – in a quest to change the way that design is seen and practiced in Korea. As part of its commitment […]

16 March 2011
Why user experience cannot be designed

Helge Fredheim wrote a smart article in Smashing Magazine to clarify why UX cannot be designed. “Several models of UX have been suggested, some of which are based on Hassenzahl’s model. This model assumes that each user assigns some attributes to a product or service when using it. As we will see, these attributes are […]

16 March 2011
How honest should smart devices be?

David Sherwin reflects on the frog design blog about the SXSW conference, starting from the questions raised in the contribution by Genevieve Bell (director of Intel’s Interactions and Experience Research Lab) there entitled “Our devices: how smart is too smart?“. “Our current devices are terrible at determining context, especially with regard to how we relate […]

15 March 2011
Tough Sell: Selling User Experience

  Misha W. Vaughan, architect of applications user experience at Oracle USA, reflects in this interesting, small article for the February 2011 issue of the Journal of Usability Studies on the challenges explaining the value of user experience to the Oracle sales organisation. Read article

15 March 2011
Experientia intern wins UNICEF 2010 INDEX design challenge

Experientia intern, Ane Eguiguren, together with her team partner François Verez, has been announced the winner of the INDEX: Design Challenge 2010. The UNICEF challenge encouraged young designers to envision solutions to education in developing countries. UNICEF in collaboration with the Danish not-for-profit organization INDEX launched the challenge in June 2010, and more than 1000 […]

11 March 2011
Ethnography: Caught between myths

Qualitative researchers in the commercial sphere often feel they can only do ‘ethnography light’. Isabella Simpson, senior research executive at Kantar Media, urges them to have more confidence, and challenges some of the myths surrounding the ethnographic approach. “Commercial ethnography, if conducted rigorously, doesn’t need to be ‘light’, and experienced quallies are well placed to […]

10 March 2011
Repost: Reflections on the LIFT conference 2011

Two weeks ago, Core77 published my review of the LIFT conference in Geneva, Switzerland. In the interest of completeness, I also publish it here: All images by Ivo Näpflin, courtesy of LIFT Conference – Creative Commons Attribution 2.0 Generic A few weeks ago I was, together with about 1000 other people, in Geneva, Switzerland, to […]

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