When Experientia’s four partners decided to start a business back in 2005, one of the important discussions then was about the name. After brainstorming on the philosophy, concepts and strategies that would underlie the business, Experientia president Michele Visciola came up with “Experientia”, with inspiration striking him in the Milano Centrale train station on the way back from a business meeting.
Today Experientia has completed the process of trademarking our name in our business category (activities related to user experience and interaction design). With the trademark, we can, if we choose to, also go beyond consultancy and have legal protection when selling concepts, products and services with the brand name – made by Experientia.
After five years in business, we still love what the name “Experientia” expresses about our company and our philosophy. It is easy to pronounce in many languages. It reflects our Mediterranean roots and our commitment to serious, dedicated research.
With a nod to our Italian location, “Experientia” is the Latin word for experience, and actually carries the extra meanings of “trial, testing, attempt; knowledge gained by experience”.
To us, it reflects not just the value of people’s experiences, but also the importance of testing, trying and learning through successive reiterations, in order to create something that really connects with people’s inner desires and needs.
(The trademark was published on the CTM-Online database of The Trade Marks and Designs Registration Office of the European Union – you need to do a search with our trade mark number 005677216 and our trade mark name Experientia).