putting people first
by experientia
Daily insights on user experience, experience design and people-centred innovation
30 November 2010
Understanding communities through ethnography

Digital marketing expert Dhiren Shingadia interviewed ethnographer and technology researcher Tricia Wang to learn how ethnography can provide new insights for companies seeking to understand communities. “My primary output is analysis of how new technology users are living at the intersection of macro processes. Examples of questions that I ask are: What does the future […]

putting people first
by experientia

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

25 October 2014
Experientia president to speak at User Friendly 2014 in China

Experientia president Michele Visciola is one of the keynote speakers at User Friendly 2014, the annual user experience conference of UXPA China, to be held in Wuxi, China, 13 to 16 November. The theme of the 11th conference is the “new era of the experience economy,” thus underlining the importance of transferring UX concepts and […]

19 October 2014
Event: Why the world needs anthropologists

An upcoming event is encouraging anthropologists to “come out of their ivory towers” and work more closely with their colleagues in the field, in order to bridge the gap between “pure” and “applied” anthropology. The international symposium “Why the world needs anthropologists” (Facebook page) will be held on 5 December 2014 in Padua, Italy. Experientia […]

30 November 2010
Understanding communities through ethnography

Digital marketing expert Dhiren Shingadia interviewed ethnographer and technology researcher Tricia Wang to learn how ethnography can provide new insights for companies seeking to understand communities. “My primary output is analysis of how new technology users are living at the intersection of macro processes. Examples of questions that I ask are: What does the future […]

30 November 2010
The Absent Peer – non-users in social interaction design

Sebastian Greger, social interaction designer, internet sociologist and post-graduate student at the Media Lab of the Aalto University School of Art and Design in Helsinki, has published his Master’s research that aims to provide a framework for the consideration of non-users in the context of social interaction design, in particular for the design of social […]

30 November 2010
Interview with Motorola UX designer Hwang Sung-gul

The Korean partner newspaper of the International Herald Tribune today published an interview with Hwang Sung-gul, the creative designer of mobile devices at Motorola Korea, about the thinking and work that goes into designing a mobile phone. Gul, whom I had the great pleasure of meeting a few weeks ago, is also in charge of […]

30 November 2010
Collaborative design strategies for community technology

  Organizations designing for marginalized populations have many design approaches to inform their efforts to enact lasting change. Some are adapted from first-world commercial processes, and others were actively developed in the field by teams directly involved in empowering communities lacking access to many modern technologies. A few of the approaches born from particularly successful […]

29 November 2010
The experience design of a Japanese zoo

A couple of weeks ago the Design Center Busan (in Busan, South Korea) organised its first International Design Congress. The speakers featured not only the writer of this post (Mark Vanderbeeken – as reported here), but also the highly esteemed Professor Tamio Fukuda, of the Graduate School of Science and Technology at the Kyoto Institute […]

27 November 2010
Korea’s smartphone era

The autumn issue of Koreana, the quarterly devoted to Korean art and culture, contains a special feature on Korea’s smartphone era. The articles come in a range of other languages, including Arabic, Chinese, French, German, Japanese, Korean, Russian and Spanish. Mobile phones in Korea: between dynamism and anxiety by Kim Chanho, Professor, Sungkonghoe University Statistics […]

26 November 2010
Digital U – a series on how social media is affecting social change

Digital U (Youtube) is the the first television/web series to examine how the internet and social media is changing the world around us. Digital U is an eight-part series that looks at transparency, crowdsourcing, privacy and security – with powerful examples that demonstrate how the internet is changing the way we live, work, play, consume […]

26 November 2010
The public square goes mobile

Allison Arieff writes in the New York Times Opinionator blog extensively on how citizens harness technology to offer up solutions to problems in their communities. “What if there were a way to transform complaints into something positive and productive? What if we reframed the exchange to be less about adversity and more about cooperation and […]

26 November 2010
Car or computer? How transport is becoming more connected

The amount of data that can now be collected about how drivers use their cars is unprecedented, reports the BBC, and the impact of so much information is potentially huge. The article highlights the innovative role of Fiat, which has been compiling data from the Blue&Me navigation systems installed on many of its cars over […]

26 November 2010
The iPhone experience in Samsung’s and LG’s backyard

Sunday marks the one-year anniversary of Apple’s iPhone debut in Korea. Prolonged regulatory bickering had been long delayed its release, coming more than a year after its release in the U.S. and other countries. But late as it was, the iPhone’s impact was bigger than most market observers ever expected. In fact, according to this […]

25 November 2010
Experientia’s framework for behavioural change towards sustainable lifestyles

Experientia partner Mark Vanderbeeken recently became one of Canvas8’s newest Thought Leaders, lending his insights and knowledge to the site’s growing archives of articles and interviews on cultural global trends. Canvas8 draws on the knowledge of recognised industry thought leaders to offer expert insight into attitudes and behaviour. They encourage a deeper understanding of people […]

24 November 2010
Governments benefit from embracing new technologies to engage with citizens

Governments around the world must continue to embrace social media and other new technologies because besides empowering citizens new technologies bring in a “myriad of benefits” for the public sector as well, argues Kelly Dempski of Accenture Technology Labs on eGov Monitor. For the government, he claims, this new paradigm offers a myriad benefits. For […]

24 November 2010
Evaluating Nordic Living Labs

Over the past decade, Living Labs have become an established part of local and regional innovation systems, using a variety of methods and tools, and focusing on a wide array of domains and themes. However, the experimental, learning-by-doing set up of Living Labs within various application domains and the disconnection between individual Living Labs, has […]

24 November 2010
Mobile user experience trends on the horizon

Marek Pawlowski, the founder of MEX, explores in UX Magazine several future trends he expects to be of significance for UX practitioners as the balance of user expectations tilts ever further towards mobile scenarios. Read article

24 November 2010
“The greenest product is the one that already exists.”

David Wigder, Vice President of Business Development at RecycleBank, explores on Marketing Green the rise of the peer-to-peer green economy, and in particular the three emerging peer-to-peer models that can facilitate greener transactions: “Online models challenge the notion of permanent ownership, and with it the environmental impact that it brings. Instead, ownership is viewed as […]

23 November 2010
The Morrow Project and futurism at Intel

Intel’s Chief Futurist, Brian David Johnson, is a big advocate of using science fiction narratives as a jumping off point for a discussion between management and engineering about the future of Intel’s business, reports BoingBoing today (see also video). Intel Germany’s Morrow Project (“Uber Morgen“) has commissioned four writers — Douglas Rushkoff, Ray Hammond, Scarlett […]

22 November 2010
Video message by Experientia’s Michele Visciola at World Usability Day 2010 in Japan

Experientia president Michele Visciola was invited to send a video message to the World Usability Day 2010 event in Tokyo, Japan. Michele, who is also European Regional Coordinator for the Usability Professional’s Association, spoke on the event’s theme of communication, and the relationship between communication and usability in research and design activities. In this short […]

22 November 2010
Invading Cyprus with user-centred design

A group of young designers are making their mark on Nicosia’s urban scene by creatively redesigning “misused public spaces”. “Our goal is to give solutions on how these spaces could be used,” said designer Marina Hadjilouca, one of the founders and designers of Schedia, organisers of this weekend’s Urban Invaders event. Schedia was set up […]

22 November 2010
Can the developed world learn from Kenya’s experience with the mobile wallet?

Using your mobile phone to do your banking and to buy goods and services is becoming more common, with the rise of the smartphone. In developing world countries like Kenya, the technology to do this has been around for several years – and you do not need a bank account to use it. M-Pesa launched […]

21 November 2010
Growing up digital, wired for distraction

Matt Richtel reflects in a long New York Times article on the impact of growing up digital. The constant stream of stimuli offered by new technology, he says, poses a profound new challenge to focusing and learning. “Students have always faced distractions and time-wasters. But computers and cellphones, and the constant stream of stimuli they […]

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