putting people first
by experientia
Daily insights on user experience, experience design and people-centred innovation
21 August 2010
Trapped in the Anglosphere

  Martin Kettle thinks the UK has lost sight of next door Europe, trapped as Brits are in their Anglo-centric internet. “It is hard to recall a time when the national, not just the London, mind was less informed about or engaged with Europe than it is today. Europe may still be this country’s major […]

putting people first
by experientia

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

25 October 2014
Experientia president to speak at User Friendly 2014 in China

Experientia president Michele Visciola is one of the keynote speakers at User Friendly 2014, the annual user experience conference of UXPA China, to be held in Wuxi, China, 13 to 16 November. The theme of the 11th conference is the “new era of the experience economy,” thus underlining the importance of transferring UX concepts and […]

21 August 2010
Trapped in the Anglosphere

  Martin Kettle thinks the UK has lost sight of next door Europe, trapped as Brits are in their Anglo-centric internet. “It is hard to recall a time when the national, not just the London, mind was less informed about or engaged with Europe than it is today. Europe may still be this country’s major […]

21 August 2010
Finland’s user-driven innovation policy

The 2010 Finnish National Innovation Strategy contains an important section on demand and user-driven innovation, with user-driven innovation being described as: “User-driven innovation makes use of information on customers, user communities and customer companies. It engages users as active participants in innovation activity. The key aspect of user-driven innovation is information on user needs, whether […]

21 August 2010
Does technology pose a threat to our private life?

This week Google’s Eric Schmidt suggested we may need to invent new identities to escape embarrassing online pasts – while Facebook launched a tool to share users’ locations. So does technology pose a threat to private life? Jemima Kiss reports in The Guardian: “From the surveillance entertainment of Big Brother to CCTV and celebrity magazines, […]

21 August 2010
Younghee Jung on design research for Nokia

Younghee Jung, manager and design researcher at the Nokia Research Centre in Bangalore, India, has been profiled again on the Nokia Conversations blog through a long interview: One of [Younghee’s] most recent projects was Nokia Open Studios. It’s a project that was conducted in three communities across the globe, in a bid to discover what […]

21 August 2010
Designing for the loss of control

The people at frogdesign have posted two long articles (the first one is really an essay) that we consider a recommended read: Openness or how do you design for the loss of control? Openness is the mega-trend for innovation in the 21st century, and it remains the topic du jour for businesses of all kinds. […]

21 August 2010
Creating immersive experiences with diegetic interfaces

Imon Deshmukh of Cooper thinks that interfaces can be more closely integrated with the environment in which they operate. In an article on the Cooper blog, he shares some of what he heas learned from the universe of video games and how it might be applicable to other kinds of designed experiences. “A key area […]

21 August 2010
Planting memories in people’s heads

In our urge to create great products online, we should focus on making experiences happen that plant memories in people’s heads, argues Dmitry Dragilev, lead marketer at ZURB, in a guest contribution on Techcrunch. “Everyone gets caught up thinking it’s user experience they need to worry about, but it’s what they remember about their experience […]

21 August 2010
Do you own your device, or it you?

On August 12, at noon, ZDNet Australia organised a live broadcast on the future of email. The discussion delved into the issues and challenges facing email in its current state, and looked at how social media is changing the way we exchange information. The panel of local and global communications experts included Genevieve Bell, Intel […]

21 August 2010
Gender differences in web usability

Frank Spillers thinks the User Experience community has not fully tapped the potential of gender-specific design aka Woman-centered Design. According to Spillers, gender as an audience sensitive criteria (differentiation) is barely present in North American technology product design (where it is much easier to do) let alone Web experiences. In Asia there is more design […]

21 August 2010
If technology is making us stupid, it’s not technology’s fault

There has been growing concern that computers have failed to live up to the promise of improving learning for school kids. The New York Times, The Washington Post, and PBS have all done stories recently calling into question the benefits of computers in schools. But, says David Theo Goldberg in a sophisticated article on DMLcentral, […]

21 August 2010
The Economist on social innovation

In America and Britain governments hope that a partnership with “social entrepreneurs” can solve some of society’s most intractable problem. The Economist reports in a long article. “Social innovation” is the increasingly common shorthand for this approach to public-private partnerships. It differs from the fashion in the past couple of decades for contracting out the […]

21 August 2010
Innovation in Kenya’s informal economy

In Making Do: Innovation in Kenya’s Informal Economy, Steve Daniels of Brown University illuminates the dynamics of Africa’s informal economy to enhance our understanding of emerging systems of innovation. “Wandering through winding alleys dotted with makeshift worksheds, one can’t help but feel clouded by the clanging of hammers on metal, grinding of bandsaws on wood, […]

21 August 2010
Clay Shirky’s digital populism

In this review of the book Over the holidays, I read Clay Shirky’s new book Cognitive Surplus: Creativity and Generosity in a Connected Age and found it quite wanting. In an excellent review of the book, researcher and author Evgeny Morozov explains what is wrong with it and I support his analysis entirely. “Shirky’s digital […]

21 August 2010
It pays to be useful

In this review of the book 50 Ways to Make Google Love Your Website, published by The Hindu, the author emphasises very strongly the importance of usefulness. “Create your website for your users, advise Steve Johnston and Liam McGee in “50 Ways to Make Google Love Your Website“. Every design decision should be referred back […]

21 August 2010
Why web tracking isn’t bad

Companies spend so much money on free services because of online advertising that trades in personal information. If Web users supply less information, the Web will supply less information to them, says Jim Harper in the Wall Street Journal. “If Web users supply less information to the Web, the Web will supply less information to […]

21 August 2010
Finding happiness while spending less

Stephanie Rosenbloom writes in the New York Times on what will make us happy. “The practices that consumers have adopted in response to the economic crisis ultimately could — as a raft of new research suggests — make them happier. New studies of consumption and happiness show, for instance, that people are happier when they […]

21 August 2010
The dirtiest word in UX: complexity

In an article for UX Mag designer Francisco Inchauste examines some of the many faces of complexity and explores the balance we need to find for successful solutions. Simplicity for its own sake should not be the goal. Balancing the amount of complexity that we engage with is something that UX people deal with on […]

21 August 2010
Information seeking behaviour of Generation Y doctoral students

Emerging findings from the first annual report of a major three-year study into the information seeking behaviour of Generation Y doctoral students show that there are striking similarities between students born between 1982 and 1994 and older age groups. The first annual report of this longitudinal study, commissioned by JISC and the British Library, and […]

21 August 2010
The Internet Generation prefers the real world

They may have been dubbed the “Internet generation,” but young people are more interested in their real-world friends than Facebook. New research shows that the majority of children and teenagers are not the Web-savvy digital natives of legend. Der Spiegel reports. “Young people primarily use the Internet to interact with friends. They go on social […]

5 August 2010
The strategic arc of interaction design

Steve Baty, principal at Meld Studios and vice president of IxDA, argues in a long article on Core77 that interaction designers now have the opportunity to move their purview beyond the shallow plane of interaction into the design of systems, organisational capability and culture; to tackle very complex problems and affect profound and lasting change. […]

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