putting people first
by experientia
Daily insights on user experience, experience design and people-centred innovation
16 May 2010
Can business analysts become UX designers?

  Mike Gualtieri and Mary Gerush of Forrester Research have just published a paper entitled Business Analysts: Seize the opportunity to deliver compelling user experiences – Make a big difference to your organization by focusing on its customers. Abstract: Is anything more important than how users experience your Web sites and software applications? If your […]

putting people first
by experientia

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

25 October 2014
Experientia president to speak at User Friendly 2014 in China

Experientia president Michele Visciola is one of the keynote speakers at User Friendly 2014, the annual user experience conference of UXPA China, to be held in Wuxi, China, 13 to 16 November. The theme of the 11th conference is the “new era of the experience economy,” thus underlining the importance of transferring UX concepts and […]

19 October 2014
Event: Why the world needs anthropologists

An upcoming event is encouraging anthropologists to “come out of their ivory towers” and work more closely with their colleagues in the field, in order to bridge the gap between “pure” and “applied” anthropology. The international symposium “Why the world needs anthropologists” (Facebook page) will be held on 5 December 2014 in Padua, Italy. Experientia […]

16 May 2010
Can business analysts become UX designers?

  Mike Gualtieri and Mary Gerush of Forrester Research have just published a paper entitled Business Analysts: Seize the opportunity to deliver compelling user experiences – Make a big difference to your organization by focusing on its customers. Abstract: Is anything more important than how users experience your Web sites and software applications? If your […]

16 May 2010
Researchers study behavior in social networks

  Research scientists Cameron Marlow (Facebook Inc.) and D.J. Patil (LinkedIn Corp.) have access to the interactions of groups of people that outnumber populations of whole countries and therefore unprecedented windows into the social interactions of people around the world. During recent interviews with the San Francisco Chronicle, Marlow and Patil described the trends they […]

16 May 2010
Nokia’s designs on Apple

As Nokia’s senior vice president of design and user experience, Marko Ahtisaari is the man charged with leading the software and hardware designers who must craft the challenger to the iPhone, BlackBerry and Android devices that the Finns have so far lacked, reports the FT’s tech blog. “I still think the whole industry is missing […]

16 May 2010
The reality of social media

Adrian Chan has written a thoughtful post about “teasing apart the objective and subjective dimensions of social media, to examine what’s behind the relational economy we now live in, and its particular mode of production.” “All commerce and much personal and social utlity implied by use of social media owes to the subjective value added […]

12 May 2010
The future of news

The Spring 2010 issue of Dædalus, the Journal of the American Academy of Arts & Sciences, is dedicated to the Future of News. Front Matter Introduction Loren Ghiglione, Professor of Media Ethics at the Medill School of Journalism at Northwestern University News & the news media in the digital age: implications for democracy Herbert J. […]

11 May 2010
Philips Design’s latest projects

The latest issue of new value by design, the Philips Design newsletter, contains three short articles that sit closely to what we cover in this blog: Self Health – Philips Design’s exploration into reconnecting people with their bodies The latest Philips Design Probe, Self Health, takes a “provocative and unconventional look at areas that could […]

9 May 2010
Tell-all generation learns to keep things offline

Members of the under 30 tell-all generation are rethinking what it means to live out loud. “The conventional wisdom suggests that everyone under 30 is comfortable revealing every facet of their lives online, from their favorite pizza to most frequent sexual partners. But many members of the tell-all generation are rethinking what it means to […]

9 May 2010
Homesense project launched

Tinker London (the team promoting the use of Arduino in design) started a collaboration with EDF R&D on Homesense, an open user-centered research project investigating the use of smart and networked technologies in the home. Homesense will bring the open collaboration methods of online communities to physical infrastructures in the home. Over the course of […]

6 May 2010
Ferrari F10 steering wheel is usability horror

Every year, Ferrari fields a team in the Formula One championship, and dumps around $400 million into developing and racing the car. So, says Cliff Kuang in Fast Company, you’d think that the steering wheel–perhaps the car’s most crucial point of contact, where a human turns all that R&D into championship trophies–would be a masterpiece […]

5 May 2010
Service Design Thinks

Nick Marsh has been organising several service design ‘Thinks’ events in London: ‘Service Design at Scale’ (November 2009) and ‘Service Design from Scratch’ (March 2010). Service Design at Scale featured presentations by Steven Baker, about the design of the M-Pesa mobile banking service for Vodafone/Safaricom, Julia Schaeper on implementing service design at the NHS Institute […]

5 May 2010
Peter Merholz: The Want Interview

The founder & president of Adaptive Path explains why they’re shifting away from “user experience” and towards “experience design.” He celebrates 360 design strategies through successful “customer journeys” by Apple and Southwest Airlines and advocates for marketing and advertisement becoming the first touchpoint of such. He also outlines the history of personal computing in three […]

5 May 2010
Bill Moggridge blogs

Bill Moggridge, the legendary industrial and interaction designer, IDEO co-founder and now director of the Cooper-Hewitt, National Design Museum, started his own blog, Bill’s blog. It reads like his working notes, though very well written, and gives you a fascinating insight into the thought process of a brilliant man. Just enjoy.

5 May 2010
The many differences between mobile and desktop interaction

Interacting with a mobile device is very different from our interaction with desktop devices. But what does that mean precisely? In a long article for the Journal on Multimodal User Interfaces, Luca Chittaro of the HCI Lab at the University of Udine proposes five types of specific differences, that together make it more difficult to […]

5 May 2010
Reading in a digital age

Sven Birkerts wites in the American Scholar on why the novel and the Internet are opposites, and why the latter both undermines the former and makes it more necessary. “My real worry has less to do with the overthrow of human intelligence by Google-powered artificial intelligence and more with the rapid erosion of certain ways […]

4 May 2010
Findability and Exploration: the future of search

  Stijn Debrouwere, a Belgian information architect, has published a long Peter Morville-inspired post on findability related issues. “The majority of people visiting a news website don’t care about the front page. They might have reached your site from Google while searching for a very specific topic. They might just be wandering around. Or they’re […]

4 May 2010
Smart Things – Chapters 3 and 6

After posting the first chapter of his new book Smart Things: Ubiquitous Computing User Experience Design (see also this earlier post), Mike Kuniavsky is now doing the same with chapter three and six. The final book, he says, will be different and this is no substitute for it, but it’s a taste of what the […]

4 May 2010
What’s up with social objects?

The concept of social objects is pretty widely used in social interaction design, but we’re missing a solid definition of what social objects are, says social media expert Adrian Chan on Johnny Holland. Or, whether they really even exist. The most common use of the term “social object” refers to shared online resources around which […]

3 May 2010
Open positions at Experientia

Experientia is an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first. Our dynamic and enthusiastic team, based in Torino, Italy, includes experts in strategy, design, usability, communications, cognitive and social psychology, ethnographic and user research, information architecture, interaction design and information […]

3 May 2010
Book: Storytelling for User Experience

Storytelling for User Experience – Crafting Stories for Better Design By Whitney Quesenbery & Kevin Brooks Rosenfeld Media April 2010 Availability: Paperback + PDF We all tell stories. It’s one of the most natural ways to share information, as old as the human race. This book is not about a new technique, but how to […]

1 May 2010
RIM’s split personality strategy

A Canadian article about Canada’s most important technology company, Research in Motion (the makers of the Blackberry), is always worth delving into. “RIM captured boardrooms by reinventing business communication. Now it faces a balancing act between keeping those customers and wooing tech-savvy consumers. […] This week in Orlando, RIM’s executives gave perhaps the clearest explanation […]

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