putting people first
by experientia
Daily insights on user experience, experience design and people-centred innovation
11 March 2010
IBM’s hottest new cell phone market: senior citizens and the illiterate

Among cell-phone users in developed countries, IBM is betting the market with the biggest growth potential is…people over the age of 65. Fast Company reports. IBM’s two-year research program, which also involves the National Institute of Design of India and Tokyo University, will explicitly focus on making cell phones easier to use, for both the […]

putting people first
by experientia

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

1 January 2015
Happy Playful New Year
21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

11 March 2010
IBM’s hottest new cell phone market: senior citizens and the illiterate

Among cell-phone users in developed countries, IBM is betting the market with the biggest growth potential is…people over the age of 65. Fast Company reports. IBM’s two-year research program, which also involves the National Institute of Design of India and Tokyo University, will explicitly focus on making cell phones easier to use, for both the […]

10 March 2010
Mindspace: Influencing behaviour through public policy

New insights from science and behaviour change could lead to significantly improved outcomes, and at a lower cost, than the way many conventional policy tools are used, argues the UK Government. MINDSPACE: Influencing behaviour through public policy was a joint commission by the UK Cabinet Office and the Institute for Government. It shows how the […]

10 March 2010
Nokia designers on their work

Izwan Ismail, a journalist at Malaysia’s New Strait Times newspaper, talked to Nokia’s top three designers — Nikki Barton, Younghee Jung and Robert Williams — to find out what it takes to come up with a winning mobile phone. Nikki Barton, head of digital design at Nokia Design Studio, points out that a good design […]

10 March 2010
Are we about to witness a digital service revolution?

Introducing new digital services in cities promises the change the way citzens live in cities around the world. “Only a few years ago, digital services were about bandwidth, wireless protocols, and emerging standards for mobile television. To the keen observer, however, there has recently been a significant shift from antennas to services that might completely […]

8 March 2010
Ethnography informs text-free UI for illiterate people

Indrani Medhi, an Associate Researcher at Microsoft Research India where she works in the Technology for Emerging Markets team, designed a text free user interface for illiterate populations. “A student of design, Medhi has developed text-free user interfaces (UIs) to allow any illiterate or semi-literate person on first contact with a computer, to immediately know […]

6 March 2010
Can understanding human irrationality help solve our energy problems?

Behavioral economics is used to examine how consumers make decisions about everything from their life savings to which brands of jam they select in a supermarket. Hunt Allcott, a behavioral economist with a two-year appointment as the Energy and Society Fellow in MIT’s Department of Economics and the MIT Energy Initiative, wants to apply his […]

4 March 2010
The analogue human and the digital machine

Steve Portigal, Julie Norvaisas and Dan Soltzberg of Portigal Consulting were invited by Core77 to discuss what makes their clocks tick: the analogue human and the digital machine. Steve Portigal: “I feel like there’s this tension that goes on in business and especially in marketing, this conceit that we can take humans—you know, messy, irrational, […]

4 March 2010
Debunking the idea of digital natives

The Economist questions whether it is really helpful to talk about a new generation of “digital natives” who have grown up with the internet. “Writing in the British Journal of Education Technology in 2008, a group of academics led by Sue Bennett of the University of Wollongong set out to debunk the whole idea of […]

4 March 2010
The experience design of Windows Phone 7

One of the key figures in redefining the Windows experience on smartphones is Albert Shum, who’s been with Microsoft for barely two-and-a-half two years. His previous employer for 12 years: sneaker manufacturer Nike, where he worked in design. Shum was offered the job of director of “Mobile Experience Design” for the Windows Phone group, with […]

3 March 2010
Experientia’s brand new website experience

Over the last five years experience design consultancy Experientia has grown from new beginnings to a vibrant company with a large portfolio. To showcase our latest projects, ideas and methodologies, we have redesigned our website – www.experientia.com – giving it a fresh look, and creating a brand new experience for the viewer. The site follows […]

3 March 2010
Changing environmental behaviour

Brook Lyndhurst, an independent research and strategy consultancy, based in London, UK, works on projects that are concerned with understanding, promoting and delivering sustainable development. A couple of their research reports are highly recommended reading: The diffusion of environmental behaviours: The role of influential individuals in social networks An investigation into the notion of ‘green’ […]

2 March 2010
UK innovation policy should refocus on customers

UK Government innovation policy should be refocused to reflect the crucial role played by customers in stimulating and funding the development of new hi-tech companies, claims a major new report on the Cambridge hi-tech cluster. For many years, the “Cambridge Phenomenon” has been associated in most peoples’ minds with academic spin-off firms, established to develop […]

1 March 2010
New social innovation lab at Darden business school

(From a Darden press release) On March 19 the Darden School of Business [Charlottesville, VA, USA] and the Batten Institute [an academic research center of the business school] will launch Darden’s new innovation laboratory, or i.Lab, a state-of-the-art learning environment that inspires a new approach to teaching innovation and entrepreneurship. […] “In contrast to many […]

1 March 2010
Internet on mobiles: evolution of usability and user experience

Anne Kaikkonen, a UI product manager at Nokia, recently presented her doctoral dissertation on the usability and user experience of the mobile internet. Internet on Mobiles: Evolution of Usability and User Experience (pdf) Dissertation for the degree of Doctor of Philosophy presented at Helsinki University of Technology (Espoo, Finland) on 11 December 2009. The mobile […]

1 March 2010
Interaction’10 videos online

Many videos of the Interaction10 conference are now online. Here are the one of the speakers mentioned in the recent review by Experientia partner Jan-Christoph Zoels. Paola Antonelli – Talk to Me Whether openly and actively, or in subtle, subliminal ways, things talk to us, and designers write the initial script that will let us […]

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