putting people first
by experientia
Daily insights on user experience, experience design and people-centred innovation
30 March 2010
Shoppers choose green products to improve social status

Consumers are willing to sacrifice performance for perceived social status from green products, says the study Going Green to Be Seen: Status, Reputation, and Conspicuous Conservation, published in the Journal of Personality and Social Psychology. “Shoppers choose hybrid cars, “green” washing-up liquid and energy-saving devices over cheaper but dirtier alternatives partly to improve their social […]

putting people first
by experientia

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

1 January 2015
Happy Playful New Year
21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

30 March 2010
Shoppers choose green products to improve social status

Consumers are willing to sacrifice performance for perceived social status from green products, says the study Going Green to Be Seen: Status, Reputation, and Conspicuous Conservation, published in the Journal of Personality and Social Psychology. “Shoppers choose hybrid cars, “green” washing-up liquid and energy-saving devices over cheaper but dirtier alternatives partly to improve their social […]

29 March 2010
The urban age

How cities became our greatest design challenge yet. Justin McGuirk, the editor of icon, the UK’s leading architecture & design magazine, argues in The Guardian that, amid unprecedented levels of urbanisation, designers must be trusted to fashion cities that not only accommodate but also provide a pleasant environment. “Now that city-making has become a priority, […]

29 March 2010
Search Patterns – an interview with Peter Morville

Peter Morville and Jeffery Callender recently released their brand new book “Search Patterns: Design for Discovery“. It’s an excellent, must-read book for the user experience community. Brad Nunnally, user experience designer at Perficient, had the honor to chat with Peter about what drove him to write his new book, why he thinks search is such […]

27 March 2010
Design for social innovation

Petz Scholtus reports in TreeHugger on presentations by Alastair Fuad-Luke, Gui Bonsiepe and Alfred Astort during the recent 1st International Congress of Design and Innovation of Catalonia (CIDIC) at the ESDi School of Design in Spain. “Designers should get away from ego-design and concentrate on eco-design, or even better, on co-design as Alastair Fuad-Luke believes. […]

27 March 2010
AP’s ethnographic studies look for solutions to news and ad “fatigue”

A new study by the Associated Press has come to the conclusion that consumers are “tired, even annoyed, by the current experience of advertising,” and that, as a result, they don’t trust very much of it. But at the same time, AP found, consumers do want information relevant to their needs, as well as ways […]

26 March 2010
New methods for user driven innovation in the health care sector

This project of the Nordic Innovation Center aimed to draw attention to user driven innovation in the health care sector, and to develop and test methods for user driven innovation in the context of health care. “The report consists of an overview of innovation theory, hereunder user driven innovation directions, an analysis of the health […]

26 March 2010
Private lives

Our personal details are used everywhere. And it’s more easy to share, mine and exploit them than ever before. This new report by the UK think tank Demos is an up-close and personal investigation into how people feel about the use of their personal information. The British public might not be as reserved as we […]

26 March 2010
World Bank, Nokia fund mobile app labs in Africa

The World Bank in partnership with mobile handset maker Nokia is set to fund the establishment of mobile applications laboratories in Africa in a move to boost innovation in the field. “The mobile laboratories will help assist mobile applications entrepreneurs to start and scale their businesses. Through the laboratories that will be set up, the […]

26 March 2010
Privacy in a public world

The concept of “privacy” is incredibly different depending on which side of the Atlantic you live, says Eric Reiss. And in an increasingly globalized world, it’s becoming more and more important to acknowledge these divergent points of view. “Americans tend to be less concerned than Europeans. Privacy, after all, is not a clear constitutional right […]

26 March 2010
What does ethnography give you that statistics don’t?

Qualitative, and especially observational or ethnographic, research enables us to delve much more deeply into the relationship between our firm and its product/service and the customer, argues Roger Martin, dean of the Rotman School of Management at the University of Toronto, in the Harvard Business Review. “Because we aren’t obsessed about adding all the responses […]

25 March 2010
Africa Calling: can mobile phones make a miracle?

Africa Calling: Can Mobile Phones Make a Miracle? is the title of a long article by Jenny C. Aker (Assistant Professor, The Fletcher School) and Isaac M. Mbiti (Assistant Professor, SMU), published in the March/April 2010 edition of the Boston Review. Given how many Africans are seeking out and using mobile phones, and all they […]

25 March 2010
Book: Ubiquitous computing user experience design

At Lift France 09, Mike Kuniavsky spoke about Changing Things: Fab Labs, towards decentralized design and production of material products (link to 25 min. video). Kuniavsky’s new book on ubiquitous computing user experience design is now finished and will be shipping in August. Based on case studies, the book will show the evolution of products […]

25 March 2010
Successful service design

Successful Service Design: Turning Innovation Into Practice is a website created by the UK’s Cabinet Office that provides a robust guide to service design. The site, that also contains an extensive library, offers “a stage by stage approach for teams taking on complex problems related to public service reform with critical questions to ask and […]

25 March 2010
How social networks influence our behaviours

Are some behaviours more contagious than others? This is the question that Nicholas Christakis and James Fowler address in their book, Connected: The Surprising Power of Our Social Networks and How They Shape Our Lives. From a Science + Religion Today article: “In the book, we show that in real-world social networks, lots of things […]

25 March 2010
Making design research less of a mystery

David Sherwin argues in his blog that there are a few eerie similarities between the plotting of mystery novels and how designers should document design research findings. “So how is the design research process anything like the plotting of a mystery novel? Let’s talk about the “B Story.” If you read a lot of mysteries […]

25 March 2010
Can you design a service?

Jeff Howard alerts us in his “Design for Service” blog to the publication “Can You Design a Service?” by the Danish agency 1508. “Six brief case studies showcase service design’s range while examples for Aarhus citizen services and a kindergarten in Cophenhagen provide a closer look at the process. The publication ends with a bit […]

23 March 2010
Eleven gambits for influencing user behaviour

In his blog, Dan Lockton, a Ph.D. researcher at Brunel University (UK), describes eleven behavioural change patterns “drawn from games or modelled on more playful forms of influencing behaviour.” “My main interest here is to extract the design techniques as very simple design patterns or ‘gambits’* that can be applied in other design situations outside […]

22 March 2010
Connectile dysfunction

Designers can play a pivotal role, writes Mark Baskinger, associate professor in the School of Design at Carnegie Mellon University, in empowering elders towards sustained autonomous living through improving the communicative properties of everyday products. “Products fail us every day. For some reason, though, we tend to blame ourselves for those failures—for our inability to […]

22 March 2010
The future of health care is social

Too many of us are too busy to be healthy–not because we lack awareness. It’s finding the time to do it that’s the problem. In an age of 24/7 connectivity, time feels more pressed than ever. Yet, it may be that the very technology allowing us this around-the-clock connection can transform how we manage our […]

22 March 2010
Sustainable user research

Now, more than ever, it’s important to determine when it’s feasible to save money and the environment by conducting more user research remotely. But what are the advantages and disadvantages of remote research. Jim Ross reports in UX matters. “Although lack of time and money for travel have always been barriers to conducting in-person user […]

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