putting people first
by experientia
Daily insights on user experience, experience design and people-centred innovation
9 December 2009
Mumbai markings enhance service design

Meena Kadri reports on how lunch and laundry delivery in Mumbai – known as the Dabbawalla and Dhobi Ghat services – use sophisticated coding systems to track items within their service chain, in order to ensure accurate delivery. “The Dabbawalla service entails collection of freshly prepared meals from the residences of suburban office workers from […]

putting people first
by experientia

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

25 October 2014
Experientia president to speak at User Friendly 2014 in China

Experientia president Michele Visciola is one of the keynote speakers at User Friendly 2014, the annual user experience conference of UXPA China, to be held in Wuxi, China, 13 to 16 November. The theme of the 11th conference is the “new era of the experience economy,” thus underlining the importance of transferring UX concepts and […]

19 October 2014
Event: Why the world needs anthropologists

An upcoming event is encouraging anthropologists to “come out of their ivory towers” and work more closely with their colleagues in the field, in order to bridge the gap between “pure” and “applied” anthropology. The international symposium “Why the world needs anthropologists” (Facebook page) will be held on 5 December 2014 in Padua, Italy. Experientia […]

9 December 2009
Mumbai markings enhance service design

Meena Kadri reports on how lunch and laundry delivery in Mumbai – known as the Dabbawalla and Dhobi Ghat services – use sophisticated coding systems to track items within their service chain, in order to ensure accurate delivery. “The Dabbawalla service entails collection of freshly prepared meals from the residences of suburban office workers from […]

8 December 2009
Fixing healthcare in New Zealand

There is a group of people that believe the New Zealand health care system could be designed better than it currently is. That group consists of those who have actually used the New Zealand health care system. In fact, it seems redundant and tiresome to even talk about the subject, let alone take pot-shots at […]

8 December 2009
Motorola research shows technology use is becoming age-neutral

The 2009 Media Engagement Barometer commissioned by Motorola’s Home & Networks Mobility business has revealed a shift in [US] consumer influence that hasn’t been widely recognized yet: age no longer dictates a consumer’s willingness or ability to use media technology or services. In fact, all generations – Millennials (75 percent), Gen Xers (74 percent) and […]

7 December 2009
Adopt a kW

This contribution is by Camilla Masala, an Experientia collaborator, and is part of our background research for the Low2No project on creating an urban development with no CO2 impact through affecting behavioural change: The energy market liberalization has created new opportunities, also for average citizens, and not only because there is now more choice on […]

5 December 2009
The dignity and courage of Donald Norman

There is true dignity in the continuous engagement of Donald Norman, the Nestor of the user experience community, as well as courage is his willingness to question some of his (and our) profound beliefs. In short, Don — in defiance of his age (Don was born on Christmas day in 1935) — keeps on pushing […]

5 December 2009
Bill Buxton, Martin Raymond & Anna Kirah presentations – Imagine 09

Bill Buxton, Martin Raymond and Anna Kirah were some of the speakers at Imagine09, a conference organised by Microsoft Advertising on 28 October in London. Living in the age of turbulence Anna Kirah, partner, CPH Design (and former senior design anthropologist, Microsoft Corporation) Anna explores how advertisers can flourish in the new Age of Turbulence […]

4 December 2009
Designing the Intel Reader

In a long article, the people in charge of the Intel Reader discuss the entire user-centred process of designing a new device for the blind or visually impaired which is aimed at making printed matter accessible to millions of people who find reading difficult or impossible, either because of vision problems or learning disabilities such […]

3 December 2009
Here comes the citizen co-producer

The austere public budgets that will come out of the financial crisis offer, as a silver lining, a renaissance in cooperative citizen engagement in the supply of welfare services, argues Victor Pestoff on Open Economy. “The concept of co-production brings together studies of third sector provision of public services and citizen participation in the production […]

3 December 2009
Roger Martin about design thinking (video)

In this video of Make/Think, the recent AIGA Design Conference, Roger Martin, dean of the Joseph L. Rotman School of Management at the University of Toronto, makes the case that businesses can do a better job of innovating if they embrace design thinking. He examines how companies can combine analysis and intuition to transform themselves […]

3 December 2009
Danah Boyd and Sherry Turkle video interviews

Danah Boyd, a social media researcher at Microsoft Research, and Sherry Turkle, MIT Professor of the Social Studies of Science and Technology, were interviewed for Digital Revolution (working title), an open source documentary, due for transmission on BBC Two in 2010, that will take stock of 20 years of change brought about by the World […]

2 December 2009
Smart tools to reduce our impact on the environment

The latest issue of UPA’s UX Magazine is devoted to sustainable design, and one of the articles is by Experientia. In their contribution, Experientia collaborators Michele Visciola, Erin O’Loughlin and Irene Cassarino reflect on how smart tools can help reduce our CO2 impact, and illustrate this with a case study on the company’s winning proposal […]

1 December 2009
Our misguided focus on brand and user experience

If there is a future for designers and marketers in big business, it lies not in brand, nor in “UX”, nor in any colorful way of framing total control over a consumer, such as “brand equity”, “brand loyalty”, the “end to end customer journey”, or “experience ownership”. It lies instead in encouraging behavioral change and […]

1 December 2009
Four key principles of mobile user experience design

In a long article on Boxes and Arrows, Dakota Reese Brown suggests an alternative view of the mobile space based on principles rather than isolated tactics. “Prior to becoming a senior UX designer at Popular Front Interactive, I spent two years as a mobile UX researcher within the Georgia Institute of Technology’s Mobile Technologies Group […]

1 December 2009
IDEA 2009: Social and experience design

The IDEA Conference took place in Toronto on September 15-16, with a focus on social experience design. Boxes and Arrows, in collaboration with the IA Institute, brings recordings of most conference talks. Day one – The impact of social models – Luke Wroblewski – Social spaces online: lessons from radical architects – Christina Wodtke – […]

1 December 2009
Designing the online shopping experience

Two articles in UX Magazine look at ways of improving the retail user experience online: Mind the gap Which types of brands have the greatest opportunity to improve UX? A video-based look at online–offline experience gaps. by Dave Maren Designing superior shopping experiences Online shopping should be a fluid, visually exciting and immersive experience. By […]

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