putting people first
by experientia
Daily insights on user experience, experience design and people-centred innovation
8 September 2009
Organizational Culture 101: a practical how-to for interaction designers

“To navigate the landscape of organizational culture interaction designers need a set of practical tools, language & knowledge drawn from the world of cultural anthropology.” That is the core of the argument of Sam Ladner on the Johnny Holland blog. “Interaction designers are accustomed to discerning individual preferences, particularly for interactivity. But they may not […]

putting people first
by experientia

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

25 October 2014
Experientia president to speak at User Friendly 2014 in China

Experientia president Michele Visciola is one of the keynote speakers at User Friendly 2014, the annual user experience conference of UXPA China, to be held in Wuxi, China, 13 to 16 November. The theme of the 11th conference is the “new era of the experience economy,” thus underlining the importance of transferring UX concepts and […]

19 October 2014
Event: Why the world needs anthropologists

An upcoming event is encouraging anthropologists to “come out of their ivory towers” and work more closely with their colleagues in the field, in order to bridge the gap between “pure” and “applied” anthropology. The international symposium “Why the world needs anthropologists” (Facebook page) will be held on 5 December 2014 in Padua, Italy. Experientia […]

8 September 2009
Organizational Culture 101: a practical how-to for interaction designers

“To navigate the landscape of organizational culture interaction designers need a set of practical tools, language & knowledge drawn from the world of cultural anthropology.” That is the core of the argument of Sam Ladner on the Johnny Holland blog. “Interaction designers are accustomed to discerning individual preferences, particularly for interactivity. But they may not […]

8 September 2009
Josephine Green and Ezio Manzini featured in Philips magazine

From pyramids to pancakes The era of elitism, top-down management and deterministic ideals is over. We are now living in an age of social innovation and sustainability that opens up the future to the many, not just the few. Mass consumerism has given way to mass creativity, which is transforming how we think about and […]

7 September 2009
OPEN digital experience design: a strategic, trends-based approach

A recent article by Nita Rollins on DMI’s Digital Management Review: “As the Web has matured, brand relationships have become ever more dynamic. Nita Rollins outlines and illustrates the kinds of digital brand experiences consumers have come to expect–on-demand efficiency and ease-of-use; personalization, including dialogue, customization, and privilege; an engagement characterized by belonging, entertainment, and […]

7 September 2009
All learning processes can be supported through mobile phones

  Abhijit Kadle explains how the mobile phone can easily be used as a learning tool: “Like all communication and computing devices, mobile phones can be used to learn. The content delivered would depend on the capabilities (features) of the device accessing it. There are many kinds of learning and many processes that people use […]

2 September 2009
The value of information

Oliver Reichenstein, a Tokyo-based information architect, explores the value of information: “While producing information costs money, information as such doesn’t necessarily carry monetary value; it mostly carries intellectual, social, artistic, practical value. And that’s why, historically, news has been commercially, publicly, politically and privately subsidized. That information is not necessarily connected to a physical good […]

2 September 2009
Eva Hornecker on tangible interaction

  Eva Hornecker explains on interaction-design.org the evolving concept of Tangible Interaction. “Broadly, Tangible Interaction encompasses user interfaces and interaction approaches that emphasize – tangibility and materiality of the interface – physical embodiment of data – whole-body interaction – the embedding of the interface and the users’ interaction in real spaces and contexts. Tangible Interaction […]

2 September 2009
Exploring first-time internet use via mobiles in a South African women’s collective

Jonathan Donner, a researcher in the Technology for Emerging Markets Group at Microsoft Research India, has submitted a paper — together with Shikoh Gitau and Gary Marsden — on first-time mobile internet use in South Africa to the upcoming (3rd) conference of the International Development Informatics Association, to be held at Berg-en-Dal in Kruger National […]

2 September 2009
Donald Norman on products as services and experiences

Donald Norman’s latest column for Interactions Magazine explores systems thinking and service design. “A product is actually a service. Although the designer, manufacturer, distributer, and seller may think it is a product, to the buyer, it offers a valuable service. The easiest example is the automatic teller machine (ATM), or as many people think of […]

2 September 2009
Experientia’s senior designer Luca Troisi on experience design and yachting

One of our staff members, senior designer Luca Troisi, worked previously in the yachting industry and has not forgotten those roots when he joined Experientia. Luca’s extensive and excellently written article explores what experience design could mean for the yachting industry: “In design terms there are a few obvious analogies between depression of the 1930s […]

2 September 2009
The architect of experience

Paula Wallace, president of the Savannah College of Art and Design, interviews Peter Fossick, who is the coordinator of a new program in service design at the college. “Everything is moving toward service design. Design is becoming more intangible, less about product and more about the experience of the product. Look at Vélib’, the bicycle […]

2 September 2009
The rise of the super fakes

What happens when a large % of your target market wants your brand cachet but is happy with a decent-enough quality fake? Nokia’s user anthropologist Jan Chipchase has published an essay on the current state of the fake mobile phone market in China, and what the shift to services means for the manufacturers of fake […]

2 September 2009
How mobile is connecting people to what matters

Via Dina Mehta, founder and managing director of Mosoci India, I found out about Progress, a highly interesting new website set up by Nokia and Lonely Planet: “The Progress Project is the initiative set up by Nokia and Lonely Planet that is focused on capturing the human impact of mobile innovation; tackling social, environmental or […]

2 September 2009
Experientia helps Helsinki reduce carbon emissions

Helsinki, Finland — Yesterday, Turin-based company Experientia was announced as part of the winning team for a project in Jätkäsaari, Helsinki, which aims to construct an urban zone with low or no carbon emissions. Sitra, the Finnish innovation agency, revealed that the winning team of the Low2No development design competition was made up of Arup, […]

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