putting people first
by experientia
Daily insights on user experience, experience design and people-centred innovation
20 September 2009
Using design thinking at Coca-Cola

Fast Company profiles David Butler, the man who is “responsible for how they think and what they do with design at The Coca-Cola Company.” “Butler oversees a team of 50 designers within Coke and works with some 300 agencies worldwide. In a company as colossal as this one, no single designer can pretend to control […]

putting people first
by experientia

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

1 January 2015
Happy Playful New Year
21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

20 September 2009
Using design thinking at Coca-Cola

Fast Company profiles David Butler, the man who is “responsible for how they think and what they do with design at The Coca-Cola Company.” “Butler oversees a team of 50 designers within Coke and works with some 300 agencies worldwide. In a company as colossal as this one, no single designer can pretend to control […]

19 September 2009
The dirty little secret about the “Wisdom of the Crowds” – There is no crowd

Sarah Perez criticises on ReadWriteWeb the common view on crowdsourcing: “Recent research by Carnegie Mellon University (CMU) professor Vassilis Kostakos pokes a big hole in the prevailing wisdom that the “wisdom of crowds” is a trustworthy force on today’s web. His research focused on studying the voting patterns across several sites featuring user-generated reviews including […]

19 September 2009
Mobiles offer lifelines in Africa

Ken Banks, creator of FrontlineSMS, wrote a guest piece for BBC News. His main claim: “If you want to see how east Africa may respond to the arrival of high-speed internet links, look no further than the mobile phone market.” “If there’s one thing I’ve noticed over the past 16 years working on-and-off in Africa, […]

18 September 2009
Worldchanging interview: Vinay Venkatraman on interaction design

Vinay Venkatraman, an interaction designer, is one of a rapidly expanding group of scholars and professionals around the world working to define the way our stuff behaves, writes Julia Levitt on Worldchanging. “Venkatraman is a partner at Copenhagen Institute for Interaction Design (CIID), an institution that harbors a one-year Masters degree program in interaction design […]

18 September 2009
The use of mobile phones in education in developing countries

  The World Bank is embarking on a new study investigating issues related to the use of mobile phones in education in developing countries. “The study is intended to help to raise awareness among key decision makers in the public, private and civil society sectors about the potential importance of the use of low cost […]

18 September 2009
Peer pressure and other pitches

Michael Sanserino reports in the Wall Street Journal on the latest applications of insights in behavioural economics: “More businesses are using behavioral economics to appeal to customers, seeking to capitalize on the notion that people don’t always act in their economic self-interest. Behavioral economics is popular among academics, particularly since two of its early theorists […]

18 September 2009
New EU discussion paper and consultation: Fostering user-driven innovation through clusters

“Involving users in the innovation process seems to be increasingly recognised as an important challenge not only for enterprises, but also for innovation support providers,” reports the website of Pro Inno Europe, an innovation policy initiative of the European Commission’s Directorate-General for Enterprise and Industry. How “user-driven” innovation can best be supported, and what role […]

18 September 2009
Success stories in design management

An article published by the European Commission’s Enterprise & Industry department: “Design management is a key driver of innovation and competitiveness and the EU-backed ADMIRE (Design Management Europe, DME) project is raising awareness of this important area and awarding organisations which use design management successfully. Significant commercial benefits can be gained with good practices in […]

16 September 2009
Grameen Foundation: mHealth ethnography report

One of the projects of AppLab, the application laboratory of the Grameen Foundation, is focused on mobile technology for community health (MoTeCH) in Ghana: “Grameen Foundation has launched an initiative to determine how best to use mobile phones to increase the quantity and quality of antenatal and neonatal care in rural Ghana. Funded by a […]

16 September 2009
Mayo Clinic’s Transform symposium on innovations in health care experience

This week the Mayo Clinic Center for Innovation hosted Transform, a collaborative symposium on innovations in health care experience and delivery. The symposium, which featured over twenty presenters, was structured in six sessions — Redefining Roles, Policy Perspectives, Enabling Technologies, Alternative Models and How We Pay for Them, Content – Community – Commerce – Care […]

15 September 2009
Yahoo!’s Elizabeth Churchill on cultural interpretation and iterative design

Archana Rai of LiveMint.com, the online edition of Mint, an Indian partner publication of the Wall Street Journal, has interviewed Elizabeth Churchill of Yahoo! Research. In the interview, Churchill explains how in her present position as principal research scientist at Yahoo Inc., she aims to mine cultural patterns in a bid to make technology more […]

15 September 2009
This happened…

This happened is a series of London-based events focusing on the stories behind interaction design. “Having ideas is easier than making them happen. We delve into projects that exist today, how their concepts and production process can help inform future work. Interaction design companies are often too closed off to the outside. We want to […]

15 September 2009
Wayfinding through technology

Cennydd Bowles, a user experience designer for Clearleft, discusses how people form mental models of urban environments, and how technology can augment and even replace our wayfinding skills. The article was published on Johnny Holland and is an extract from his upcoming talk at EuroIA 09, The Future of Wayfinding. “The ideal wayfinding system dissolves […]

15 September 2009
Case study: NPR.org

On July 27, 2009, National Public Radio (NPR) relaunched the website www.npr.org through the efforts of its in-house design team and interactive agency Schematic. Senior interaction designer Neylan describes the massive task in a case study written for AIGA. “NPR embarked on a major redesign of its web presence in April 2008. Its existing web […]

13 September 2009
Intel’s Genevieve Bell on linking technology and society

In a two-part podcast Genevieve Bell, Intel Fellow and Director of the User Experience Group, discusses the intersection of technology and society, with a special focus on the social media explosion and worldwide technology adoption. Listen to podcast: part 1 – part 2

11 September 2009
The currency revolution

The Wall Street Journal looks at the rise of alternative currencies: “The weak dollar. A Federal Reserve constantly being second-guessed. It’s times like these when talk inevitably turns to alternative or complementary currencies. While local currencies have come and gone, many involved in social networks are hoping peer-to-peer (or P2P) virtual currencies will, given the […]

10 September 2009
What’s next in mobile user experience? Augmented Reality

Frank Spillers, a usability consultant, looks at the hot topic of Augmented Reality from a user experience point of view, shows some examples, and highlights the drawbacks and benefits. Read full story

10 September 2009
Understanding what drives profits for agents – M-PESA

In emerging markets, agents are the customer-facing element for mobile banking providers, “who rely on them to open accounts, do customer care, and (crucially) stock adequate amounts of cash and e-float to enable clients to deposit and withdrawal. Yet, there is no consensus on how to build a viable agent network.” CGAP, the independent policy […]

8 September 2009
Social science meets technology in next-generation jobs

  Gartner says the bridge to the future with social networks will be with roles with origins in the social sciences, reports eWeek. Better understanding of the Web will require skill sets more closely aligned with sociology, psychology and other behavioral-centric sciences. “In a recent report “Social Science Meets Technology in Next-Generation Jobs,” Gartner Vice […]

8 September 2009
Awareness is everything

Jamais Cascio argues on Fast Company that, as our various electronic devices gain more and more sensory awareness, we open up the potential for entirely new forms of interaction. “The real shift comes when we move away from direct interaction and input, towards a world of ambient interaction and awareness.” Cascio comes up with a […]

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