putting people first
by experientia
Daily insights on user experience, experience design and people-centred innovation
30 August 2009
The good enough revolution: when cheap and simple is just fine

For years, the experience design community has been using the term ‘good enough prototyping’. Wired UK argues quite convincingly that this approach is now moving into product design: “Cheap, fast, simple tools are suddenly everywhere. We get our breaking news from blogs, we make spotty long-distance calls on Skype, we watch video on small computer […]

putting people first
by experientia

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

25 October 2014
Experientia president to speak at User Friendly 2014 in China

Experientia president Michele Visciola is one of the keynote speakers at User Friendly 2014, the annual user experience conference of UXPA China, to be held in Wuxi, China, 13 to 16 November. The theme of the 11th conference is the “new era of the experience economy,” thus underlining the importance of transferring UX concepts and […]

19 October 2014
Event: Why the world needs anthropologists

An upcoming event is encouraging anthropologists to “come out of their ivory towers” and work more closely with their colleagues in the field, in order to bridge the gap between “pure” and “applied” anthropology. The international symposium “Why the world needs anthropologists” (Facebook page) will be held on 5 December 2014 in Padua, Italy. Experientia […]

30 August 2009
The good enough revolution: when cheap and simple is just fine

For years, the experience design community has been using the term ‘good enough prototyping’. Wired UK argues quite convincingly that this approach is now moving into product design: “Cheap, fast, simple tools are suddenly everywhere. We get our breaking news from blogs, we make spotty long-distance calls on Skype, we watch video on small computer […]

30 August 2009
Using Nokia Life Tools in India to learn English

Dina Mehta, founder and managing director of Mosoci India, reports on how Nokia Life Tools actually gets used in India, and more in particular, how the how the Learn English program, a part of Nokia Life Tools, really works on the ground. “On the long drive to the villages, Natesh, Head of Nokia Life Tools, […]

27 August 2009
Nokia’s new mobile money

Yesterday, Nokia launched Nokia Money, a new mobile financial service enables financial management and payments from a mobile phone – aimed specifically at emerging markets. From the Nokia press release: “Nokia Money has been designed to be as simple and convenient as making a voice call or sending an SMS. It will enable consumers to […]

25 August 2009
The lost art of reading

David L. Ulin, book editor of the Los Angeles Times, argues that the relentless cacophony that is life in the 21st century can make settling in with a book difficult even for lifelong readers and those who are paid to do it. “Reading is an act of contemplation, perhaps the only act in which we […]

25 August 2009
Ideas for thought from the Symposium for the Future

The New Media Consortium is hosting a Symposium for the Future October 27-29 that will explore actual and potential applications of technology that could impact issues of global importance over the next five years and beyond. To generate dialog and discussion around the topic, and to help prospective proposal writers to frame their ideas about […]

25 August 2009
Reading bar codes with mobile phones

Although it is more of a technical discussion, this article by The Economist is a worthwhile read as it describes quite well how a new way to deliver information to mobile phones is spreading around the world. “In America and Europe, three types of bar code, called QR Code, Data Matrix and Ezcode, are likely […]

25 August 2009
Phones and farmers

  Abdul Bayes, professor of economics at Jahangirnagar University in Bangladesh, has written a nice article in the Daily Star newspaper where he condenses some recent research on mobile phones, farmers and the rural poor. “Coming back to the Bangladesh context, out of 150 million people, about 47 million people have access to mobile phones. […]

25 August 2009
A short manifesto on the future of attention

Author and journalist Michael Erard has published a short manifesto on the future of attention: “Now we have a wide-ranging discussion about what is and what can’t be free, which is basically about the future of profit. Maybe we should be considering a dilemma of a human nature: the future of attention. Because there’s a […]

25 August 2009
Data visualization: stories for the Information Age

Business Week explores how artists and designers are turning to data visualization to interpret the deluge of information around us. “For artists and designers, data visualization is a new frontier of self-expression, powered by the proliferation of information and the evolution of available tools. For enterprise, it’s a platform for showcasing products and services in […]

25 August 2009
Are we ready for the Autonomous Age?

The UK’s Royal Academy of Engineering recently published a discussion document (pdf) on the social, legal and ethical issues surrounding the development and use of autonomous systems. The document is the report of a roundtable discussion from a wide range of experts, looking at the areas where autonomous systems are most likely to emerge first, […]

25 August 2009
A plea for more critical thinking in design, please

John Barratt, president and CEO of Teague, reflects in a guest post on Fast Company on the fact that critical thinking in design is largely absent. “For reasons that are difficult for me to identify, it seems that the design industry lacks any real form of critical thinking. By that I mean a careful and […]

25 August 2009
Where tech and philosophy collide

BBC News reports on the inaugural meeting of the London Futurist and Transhumanist Group. “While futurism involves trying to predict how technology will evolve over time, transhumanism is concerned with how that technology will change the fundamental nature human beings and the way we live.” The article also delves into the thinking of Ray Kurzweil […]

25 August 2009
Alice Rawsthorn about “design democracy,” “co-design” and “customisation”

Alice Rawsthorn, the design critic of the International Herald Tribune/New York Times, approached the topic of co-design last week: “We can now “co-design” real objects thanks to digital technology, which enables us to communicate directly with manufacturers to personalize aspects of their products. Fancy customizing the style and fit of Nike trainers? Choosing the colors […]

24 August 2009
Paint me a picture: empowering the consumer

Montparnasse, a UX boutique firm, tries to imagine what empowering the user experience of the customer really means: “When people consider buying anything, whether it be clothes, a gadget, or home, they often spend a lot of time comparison shopping and trying to gather information to inform their choice. In fact, a major effort is […]

24 August 2009
Lonely Planet

  Johannah Cornblatt argues on Newsweek that despite our inter-connectedness, we’re now more alone than ever. “Between 1985 and 2004, the number of people who said there was no one with whom they discussed important matters tripled, to 25 percent, according to Duke University researchers. Unfortunately, as a new study linking women to increased risk […]

24 August 2009
European Commission sets new information society challenge: Becoming literate in new media

  The European Commission warned last week that Europeans young and old could miss out on the benefits of today’s high-tech information society unless more is done to make them ‘media literate’ enough to access, analyse and evaluate images, sounds and texts and use traditional and new media to communicate and create media content. The […]

24 August 2009
The iPhone is not easy to use: a new direction for UX Design

Fred Beecher argues on Johnny Holland that “the iPhone is surprisingly difficult to use, but it sure is fun! And that is why it’s a game-changer.” “As a user experience designer, I thought my job was to make things not suck. Until recently. As technology has evolved, human behavior has evolved along with it. Since […]

24 August 2009
The augmented reality avalanche

The last few weeks we have witnessed an avalanche of posts about augmented reality. To begin with there is Bruce – Bruce Sterling that is. He has been following the trend for months now, all culminating at his excellent keynote speech during the Layar event in Amsterdam. In his keynote, entitled ““At the Dawn of […]

24 August 2009
How phones emerged as main computing devices, and why user interface will improve

Andrew Hsu, technology strategist at Synaptics, reflects on the recent revolution in the user interface for the mobile phone to enable cloud computing. “Newer touchscreen features such as proximity and force sensing, in addition to other sensing modalities like grip sensing, will continue to enable a handset to gain an even better sense of its […]

24 August 2009
Microsoft brings Twitter and Facebook to the emerging world with OneApp

Today, Microsoft is launching OneApp, an app for people running Windows Mobile phones with slow processors and not a lot of memory. Basically, it’s a lightweight app that lets you run more intensive apps by grabbing just the basics of that app that you need. And OneApp also offloads some of the processes required to […]

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