The world of design and innovation has greatly changed in the last decade. The challenges are more complex, more intricate, and more systemic, and therefore require an increasingly holistic and multidisciplinary approach, especially in education.
Or in the words of Richard Koshalek, president of the Art Center College of Design:
“The educational requirements of complex fields such as design, coupled with advances in technology and communications, demand that colleges and universities deliver knowledge and experience at a global level.”
Design schools are engaged in various explorations on how to best address this new context. Some bring in new people on their faculty, others start off industry or public sector collaborations; some collaborate with other institutions, others even merge with them (as Helsinki’s art and design school is planning to do).
The renowned Art Center College of Design has done many of the above things as well, but is now going for something much more ambitious – it is breaking out of its own physical spaces (be them the Art Center itself, California or the USA in general), and are creating a series of what I would call “open innovation forums” on a global scale, all with the aim of “developing people”.
Last week Experientia partner Mark Vanderbeeken was invited (thank you, Rudy) to attend one of them: the Disruptive Thinking event in Barcelona.
Disclosure: Art Center paid for the trip and stay, on the condition that we would write an article. They didn’t say anything more, so we feel free to write what we think.
The Barcelona event, organised in collaboration with the prestigious ESADE business school, is the first in a series of global dialogues that Art Center is scheduling in a number of continents, as well as online. It is also the beginning of a wider initiative towards this European design city: the Art Center Barcelona Project.
The Art Center Barcelona Project is a joint platform between Art Center and ESADE for postgraduate education, research and business networking in the field of innovation and design. This time the emphasis is on content-based international collaborations, rather than conventional bricks-and mortar “branches” overseas (as Art Center tried unsuccessfully for ten years starting in 1986 in Vevey, Switzerland).
The benefits are of course obvious: a local partner has local knowledge, local networks, local staff and local facilities. The foreign partner brings in expertise and insights that will proof to be valuable to the local partner. And the investment for the Art Center is no where in the range of building a new school. Aside from that, there are also the brand implications and opportunities for recruitment and student admissions. In short, a win-win for both.
But there is more…
A social engagement
Art Center has an initiative I really like: designmatters. Launched in December 2001, Designmatters at Art Center explores the social and humanitarian benefits of design and responsible business.
“We believe that design, responsibly conceived and applied, can contribute to solving such contemporary challenges as sustainable development and providing for basic needs and services, including adequate public health, safety, education, housing and transportation.”
Designmatters, which engages Art Center students, faculty and staff, focuses on four major themes: public policy, global healthcare, human sustainable development, and social entrepreneurship. In the last years Art Center has become quite active in developing countries, and thanks to its designmatters initiative, has become the first school to be designated a Non-Governmental Organization (NGO) by the United Nations Department of Public Information (UNDPI) and United Nations Population Fund (UNFPA). It also is a member of the Organization of American States (OAS) as a civil society organisation.
Designmatters is crucially part and parcel of the Barcelona Project: collaborations with educational, civic and cultural institutions particularly on social and humanitarian issues are a key focus, which is part of the reason why there was such a strong emphasis on broader social and humanitarian issues during the Disruptive Thinking event that I attended.
One of the themes the Barcelona project particularly wants to address is the role of design in cities, which “must be redefined according to wider principles of sustainability — not only in relation to the environment, but also in terms of energy production and consumption, economic prosperity, social justice and cultural development.” And that’s how it should be.
Trying to think disruptively
Thinking in a disruptive way is not an easy thing to do, it requires good ideas and the power to make them stick so that they can actually become disruptive, otherwise they don’t make much impact. The overall themes of the Disruptive Thinking event — climate change, geopolitics, business, science, belief, and design, have of course a history of lots of disruptive thinking.
The organisers were courageous: they sought out “‘disruptive’ thinkers and practitioners who — despite the many risks involved — bring vital energy to bear on these issues and push them in new and productive directions for society.”
The one-day event was chaired by British journalist Richard Addis, who selected primarily British or UK-based presenters (with the exception of the ESADE dean) to be in charge of each of the six sessions. These six presenters in turn selected one to three guests each, which were of course also primarily from the US (insofar they were not at SXSW) or the UK. There wasn’t much of a presence from the rest of Europe or the world (besides the one courageous Ugandan journalist), and that was frankly a serious gap. Although the guests were very insightful and by times really funny (as only Brits can be), I really wanted more diverse viewpoints than the conference in the end was able to offer.
Josh Nakaya, an Art Center product design student did a truly excellent job at blogging the conference, and later upgraded them with responses. Also the video streams are now available. So I will refer to these summaries and videos in my comments below. There is also a webpage with the full line-up of speakers.
So let me start with tackling the sessions one-by-one.
Climate Change [summary – response – video]
In this first session, Harry Eyers of the Financial Times conversed with Peter Head of ARUP and Sara Wheeler, an environmental writer.
Harry Eyres started by asking the panellists if rediscovering our creativity could be a key to addressing climate change, or more specifically: “Can the threat and reality of climate change be an inspiration to redesign the way we live?” And that’s what they talked about, sort of. The panellists described the current status of climate change and tried their very best on imagining strategies — such as China’s eco-cities, the importance of systemic thinking, a different culture about how we relate to nature, a better land use policy, better leadership, or a renewed attention to the spiritual dimension — that could drastically reduce the total ecological impact we have on the planet.
In the end though I didn’t hear much new nor disruptive, whereas climate change itself is such a hugely disruptive development. I was expecting more insight (why not get WWF’s climate change specialist for instance?) and more innovative ways of thinking through the problem. Sara Wheeler made one strong statement that I really liked though: “Climate change is now part of the human experience, what it is to be human. That really needs to be thought about.” It also definitely set the right tone to start off the conference with this major environmental issue.
Geopolitics [summary – response – video]
Richard Addis chaired the session on geopolitics. His selection of guests was unusual but highly defendable: Ron Haviv who is a war photo journalist (with a website worth checking out), and Bernard Tabaire, who is the courageous, thoughtful and highly articulate editor of the Ugandan newspaper The Monitor, and keeps on getting in trouble with the Ugandan authorities. I liked the idea of talking about geopolitics with people who are living the effects of these choices in their daily lives.
Both Ron and Bernard are in the business of creating awareness and holding people responsible for their actions. Yet we need leaders, and although Richard started off with the right statement (“politics is about leadership”), the discussion quickly degraded into rather (perhaps disruptive but definitely) unrealistic ideas for change, such as abolishing armies or abolishing politicians, underlined by sharp criticisms of government behaviour.
Reflecting back on it, I agree entirely with what Josh Nakaya wrote in his response, of which I quote the conclusion:
“Again, the core questions were not really addressed: Are there any political ideas so radically disruptive that they could redesign for the better the way the great powers run the world? Can political ideas solve anything? Or are we doomed to a permanent state of violent flux? I believe the answers to these are yes, yes, and no. Mr. Tabaire presented the seed of a radical idea that was left untouched: developed countries, on the whole, face less life-threatening situations than undeveloped ones. Development starts with education. What then, of any army whose primary strategy is preemptive action and whose primary tactic is education?”
To me, it was a dialogue full of promise that somehow never made the cut of impactful debate.
Business [summary – response – video]
This dialogue was the smallest of all: Lynda Sale, a partner of Sale Owen, a marketing consultant and artist discussed disruptive thinking in business with Alfons Sauquet, dean of the ESADE business school.
Sauquet was very much the wise academic who brought structure to it all, e.g. by his distinction between incremental and transformational innovation. He was also strong at pointing out how conservative businesses really are, and why they are often antithetical to innovation and that this also can also hamper recruitment. ESADE is doing some work for a French cosmetics company that came to realise that they couldn’t attract the best and the brightest anymore because what they were offering didn’t seem to be relevant anymore to these young people. So how would business need to change to address such a challenge? And how should businesses change to address the challenges of climate change or geopolitics?
In essence, Sauquet argues, companies need to rethink themselves so that they will provide an environment that attracts the best people so that innovation can take place.
Science [summary – response – video]
This was definitely the best session, and if there is one video you should watch it is this one. I very much enjoyed when theoretical physicist Fotini Markopoulou told a baffled audience, after a brief but sharp introduction, that she had come to the conclusion that “space is not really a valid concept, it doesn’t exist”. She paused to give the audience the time to digest this highly disruptive idea, and then continued with an explanation of her thinking, concluding “If you believe space exists, it leads to all kinds of problems.”
Other “experts in what we don’t understand” on this panel, chaired by science writer Robert Matthews, were astronomer David Hughes and mathematician David Orell.
Aside from some more disruptive thoughts (why shouldn’t there be a conference on disruptive thinking on a planet 400 light years away from us?), the three scientists each underlined how much less they know now than they thought they knew at the beginning of their careers. This of course implies, as astronomer David Hughes said, a deep sense of humility, which is a lesson not just for scientists.
Belief [summary – response – video]
Bigna Pfenninger, founding editor of The Drawbridge, invited academic scientist Charles Pasternak and the endearing egyptologist Joann Fletcher.
Three main lines of thought came through from this discursive session: spirituality cannot just be pushed aside as a delusion; it’s impossible to understand large parts of our world and our history without understanding or appreciating belief systems; and belief – whether you think it is a placebo or not – is so powerful that it can affect circumstances.
The dialogue didn’t develop much, sometimes there wasn’t even much of a dialogue. My take back of it all was Joann Fletcher’s statement at the end: “I think globally there should be more respect for the individual. People should be respected for their own individual opinions within any of these ‘fundamentalist’ groups. I have every right to say what I think regardless of the religious set-up in my country. Individual voices need to be heard”.
Looking back, while I agree with Josh Nakaya’s comments on this session, I would also like to add that belief here was quite narrowly interpreted as religious belief or spirituality. Yet, we all have beliefs, convictions, assumptions, which are not justified by facts. We construct beliefs in order to manage our world. But our world often changes more rapidly than these belief systems do, which leads to all kinds of frictions, with people fighting the battles of the past, or politicians making decisions about the future with belief systems that in essence were defined by facts and experiences that go several decennia back in time.
Design [summary – response – video]
Finally, Stephen Bayley, who is a design commentator and founder of the Design Museum, had three guests: Blaise Agüera y Arcas, an architect at Microsoft Live Labs, architect of Seadragon, and the co-creator of Photosynth, Chris Lefteri, a materials expert and product designer, and Thom Mayne, architect and founder of Morphosis.
A lot of time was spent on the discussion of abstract concepts like beauty or permanence, whereas other ideas — the relevance of ecosystem thinking for design, concepts such as engagement or mystery, and how we are nowadays increasingly driven by the experience of the interaction — were touched upon but not further developed. In the words of Josh Nakaya:
“I felt like design—as the final dialogue and the core focus of the organization sponsoring the dialogues—should have been the capstone of the whole event. However, the dialogue was scattered, focusing primarily on whether or not beauty exists, and whether permanence or impermanence should be a focus of designers’ work. The coming disruptions in industrial design, architecture, and planning and how they would affect our lives were to be discussed, but this question was never even recognized, much less addressed.”
Stephen Bayley was apparently strongly guided by an aesthetic, product-oriented concept of design: beauty and permanence are concepts that are to some extent relevant within this context. But design has moved on, so — quit naturally — the participants built on these concepts to make their own points, which often diverged strongly from the question at the outset.
The event as it happened was not ideal: some of the presenters were not leading their sessions very well, not everyone had valuable ideas to contribute, the match between the theme of disruptive thinking and what was actually being discussed was absent by times, and there was not always a clear sense of direction.
It was clear that the sessions were underrehearsed, if rehearsed at all. Too often people went off on their own tangent, with a presenter unable or unwilling to pull them back on a clear path.
I also wondered afterwards to what extent I actually had heard new things, or whether the things I had heard I couldn’t just as easily have picked up in a book or a good magazine.
The answer is probably yes. But books and magazines are monologues by their nature. This was in concept and execution a series of dialogues. In the beginning of this article I described how this Barcelona event fits into a wider strategy of open collaboration, open communications and social engagement. This is not just a valuable and laudable approach, but also one which is highly relevant and timely in contemporary society. We need more of these initiatives, not less. They have to be fine-tuned and improved, no doubt, but in essence we need dialogues and collaboration between disciplines, between different parts of society, between different regions in the world. The world has become too complex for each of us to figure things out by themselves.
And that is what to me these Global Dialogues are really about.
I also hope that Art Center will deliver on its commitment to continue the conversation online, to have a continuous dialogue. The event blog is now basically dead, and there have been no comments whatsoever on any of the posts that I could find. So probably this is not the right tool – a new one needs to be developed.
What about the US?
The Art Center is an American school, its students are based in California. How can they participate in the global dialogues? In fact, many of the Art Center events are also taking place in California: the recent two-day summit on Systems, Cities & Sustainable Mobility (proceedings are already available – the next summit is in February 2009), and the upcoming Serious Play conference.