Daily insights on user experience, experience design and people-centred innovation Audience
17 February 2008
Research identifies mobile internet user types

Broadband analyst group Point Topic says that it has identified six main types of users of mobile Internet. With uptake of mobile Internet services growing rapidly, Point Topic believes that six distinct clusters of users are emerging – road warriors, gadget joys, MI lifers, mid-market moderates, entertain us and light & easy. While categories such […]

putting people first
by experientia

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

1 January 2015
Happy Playful New Year
21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

17 February 2008
Research identifies mobile internet user types

Broadband analyst group Point Topic says that it has identified six main types of users of mobile Internet. With uptake of mobile Internet services growing rapidly, Point Topic believes that six distinct clusters of users are emerging – road warriors, gadget joys, MI lifers, mid-market moderates, entertain us and light & easy. While categories such […]

15 February 2008
It’s the user experience, stupid

While a blue-ribbon panel of human behavior and technology experts at the Mobile World Congress in Barcelona, Spain agreed that the best recent advance in the mobile telecommunications user space came not from a mobile telecom company but from Apple Inc. — the iPhone — they sadly reached little agreement on how mobile operators could […]

15 February 2008
Why immigration is vital to innovation

Just like any other innovative company in Europe, Experientia is sometimes faced with very tough immigration laws. Hiring someone from outside the EU is quite a challenge and sometimes results in us loosing out on the opportunity to attract really good people. So I am pleased to see some debate on the issue. NESTA, the […]

15 February 2008
Book: Mental Models – Aligning Design Strategy with User Behavior

Rosenfeld Media has just released its first book Mental Models: Aligning Design Strategy With Human Behavior by Indi Young. There is no single methodology for creating the perfect product—but you can increase your odds. One of the best ways is to understand users’ reasons for doing things. Mental Models gives you the tools to help […]

15 February 2008
Time for businesses to get serious about location technology

Information Week published a long story about location-aware technologies. “Even more difficult than employees’ privacy concerns will be those of consumers, once companies start reaching people based on where they are. For years we’ve heard the notion of a coupon being sent to a cell phone as someone passes by a burger joint, but there’s […]

15 February 2008
Human factors in mechanical engineering

February’s issue of Mechanical Engineering is focused on the role of human factors in design. The lead article, the new point of view, discusses the renewed importance of human factors in product design, with a veritable who’s who of IDSA experts in the subject, including Don Norman, Rob Tannen and Bryce Rutter. The article is […]

15 February 2008
Software you shouldn’t ever notice

Business Week carries a short article about how Humanized co-founder Aza Raskin is carrying on the design legacy of his father, a Macintosh pioneer. “Aza Raskin wants your computer to disappear, but the 24-year-old is no latter-day Luddite. His goal is to make communication with the PC so intuitive you’ll forget you’re using a device. […]

15 February 2008
User experience in the library: a case study

This paper by Tamar Sadeh describes a product that was released in May 2007—the Primo® system from Ex Libris—as an example of a new type of interface for searching and obtaining library materials, an interface designed around user needs and decoupled from, though interoperating with, current library systems. The paper deals with the issues involved […]

14 February 2008
User experience trends from the Mobile World Congress

“Amid the marketing blitz and pumping music of the show floor [of the Mobile World Congress] it is often difficult to pick out the trends which will have a real impact on the user experience,” writes Marek Pawlowski of MEX – the PMN Mobile User Experience conference on his blog. In this article he “shares […]

14 February 2008
User experience session at the LIFT conference

Several blogs report on the user experience session of the recent LIFT conference. Read what Nicolas Nova, Tom Hume, and Bruno Giussani had to say.

13 February 2008
Interaction design for industrial designers

David Malouf, an interaction designer for Motorola Enterprise Mobility, explains the ins and outs of interaction design in a long article aimed at the industrial design community, published on Core77. Malouf thinks “poor attention [is] being paid to bringing interaction design into the fold of the industrial design community” and describes what he thinks is […]

12 February 2008
Videos of Interaction 08 presentations now online

Most of the presentations of the recent Interaction 08 conference are now online.  Here they are in alphabetical order of the speaker’s last name: Cinematic Interaction Design, Sarah Allen, Laszlo Systems (synopsis) Concept Ideation and IxD, Gretchen Anderson, Lunar (synopsis) Experience Design, Convergence + The Digital Agency, David Armano, Critical Mass (synopsis) Effective Prototyping Methods, Jonathan […]

12 February 2008
How to design software for professional options traders

How to design the user experience for professional options traders? This was the challenge faced by Gong Szeto, director of product design of OptionsHouse, an up and coming retail options brokerage, when he had to design their new options trading site. He speaks about his work in an interview conducted by Alex Kirkland of Usable […]

12 February 2008
Two new contributions on UXmatters

UXmatters just published two new articles: Designing ethical experiences: social media and the conflicted future By Joe Lamantia Questions of ethics and conflict can seem far removed from the daily work of user experience (UX) designers who are trying to develop insights into people’s needs, understand their outlooks, and design with empathy for their concerns […]

11 February 2008
The street as platform

Dan Hill, former head of interactive technology and design at the BBC and currently director of web and broadcast at Monocle, has published a long article on the street of the future. Here is his introduction: “I was recently asked to comment on ‘the street of the future’; a response for a quango responsible for […]

10 February 2008
Participatory diplomacy in Flanders

The Flemish Government (Flanders is one of Belgium’s regions) is choosing for participatory public diplomacy as a promising avenue for foreign policy development. The region, which has some foreign embassy staff but no foreign embassies, is in the process of shifting from “a state-centred hierarchical or policy-driven model of foreign relations towards a network or […]

9 February 2008
Umpqua Bank unveils Innovation Lab in Portland, Oregon

Umpqua Bank has opened an Innovation Lab in Portland, Ore, showcasing emerging and existing technologies that foster community and redefine what consumers can expect from a banking experience. As a testing ground for new initiatives, the Lab will change regularly to feature new technology, products, services and community events. According to blogger Hashem Bajwa, features […]

9 February 2008
Mobile phone users shun new services

AppTrigger, the telecom application connectivity specialist, released new statistics revealing that more than half (57 per cent) of UK mobile phone owners use their phone for the same things that they did in 2003, despite 74 per cent believing that the services offered have improved. The data also revealed that some mobile phone owners are […]

8 February 2008
Microsoft Design Center

The website of the Microsoft Design Center looks like it is set up as a one-stop shop for everything related to design, usability and user experience that this huge company is involved with. Although somewhat shallow in substance and with too much of a marketing approach, it is worth some exploration, especially the mobility page, […]

8 February 2008
LIFT videos online

The LIFT conference started on Wednesday and unfortunately I could not attend due to work pressures (our partner Jan-Christoph Zoels is there though). But there is a solution: fifteen presentations can already be viewed online. Check out Genevieve Bell (Intel), Paul Dourish (UC-Irvine), Bruce Sterling and Younghee Yung (Nokia) to name just a few, or […]

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