putting people first
by experientia
Daily insights on user experience, experience design and people-centred innovation
29 February 2008
Making next popular cellphone can be study in psychology

The International Herald Tribune has published an article on why it has become more important than ever for mobile phone manufacturers to understand the psyche of consumers and why they pick one phone over another. But the solutions seem disparate and not necessarily on the mark. The article describes how LG Electronics begins by asking […]

putting people first
by experientia

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

25 October 2014
Experientia president to speak at User Friendly 2014 in China

Experientia president Michele Visciola is one of the keynote speakers at User Friendly 2014, the annual user experience conference of UXPA China, to be held in Wuxi, China, 13 to 16 November. The theme of the 11th conference is the “new era of the experience economy,” thus underlining the importance of transferring UX concepts and […]

29 February 2008
Making next popular cellphone can be study in psychology

The International Herald Tribune has published an article on why it has become more important than ever for mobile phone manufacturers to understand the psyche of consumers and why they pick one phone over another. But the solutions seem disparate and not necessarily on the mark. The article describes how LG Electronics begins by asking […]

29 February 2008
Ethnographic research in medical device development

Stephen Wilcox describes in Medical Device Link how ethnographic research, when used correctly, can provide hard data for guiding a device company’s business decisions. The use of ethnographic research has since become much more common in medical device development. However, its relative ubiquity raises an important issue: How can ethnographic research achieve validity? By validity, […]

28 February 2008
Lessons from Europe

The Design Council published a report from a fact-finding tour to the Netherlands, Denmark and Finland that explored how cross-disciplinary teaching and learning is changing the nature of design. The tour members, which were academics and policy makers and also included design consultant and emerging markets specialist Niti Bhan, visited academic institutions (Technical University Delft, […]

27 February 2008
Donald Norman in Torino, Italy on 15 March

Donald Norman is probably one of the most prominent guests at the upcoming Piemonte Share Festival, curated by Bruce Sterling. Norman will be part of a panel on Saturday afternoon 15 March entitled “Manufacturing Future Designs”. The many conferences of the festival are delving into all kinds of variations of the overall “manufacturing” theme: Manufacturing […]

27 February 2008
Book: We Think – mass innovation not mass production

“We Think”, the new book by Charles Leadbeater, a UK-based innovation thinker and spokesman for collective creativity, has just been published. Society is based not on mass consumption now but on mass, innovative participation – as is clear in phenomena from Wikipedia, Youtube and Craigslist to new forms of scientific research and political campaigning. This […]

27 February 2008
Yrjö Sotamaa on Helsinki’s new Innovation University

I recently interviewed Prof. Yrjö Sotamaa, President of the University of Art and Design Helsinki. Sotamaa is the man behind the initiative to start a new Innovation University in Finland, by bringing together three Finnish top universities: the University of Art and Design Helsinki (TAIK), the Helsinki University of Technology (TKK), and the Helsinki School […]

27 February 2008
Design meets research

Gain, the AIGA journal of business and design, seems to be awake again (after a long slumbering period). The latest contribution, entitled Design Meets Research, is by Debbie Millman and Mike Bainbridge, both of Sterling Brands, one of the leading brand identity firms in the US. Millman is also the editor of Gain. Qualitative and […]

27 February 2008
Nokia morphs itself from within

Very interesting article on the BBC news site on how Nokia is transforming itself from a device manufacturer into a software and services company that monetises its software know-how through selling devices, and the strategic role that research plays in this endeavour. Some UX related quotes: Dr John Shen, head of the Palo Alto Research […]

26 February 2008
More thought provocation from UX matters

UXmatters continues to surprise with its thought provoking articles. Bravo for the good work! Applied empathy: a design framework for human needs and desires by Dirk Knemeyer (of Involution Studios and president of UXnet) Part One of this series, Applied Empathy, introduced a design framework for meeting human needs and desires and defined five States […]

26 February 2008
Chris Anderson on “freeconomics”

Former Economist writer, “Long Tail” author and current Wired editor-in-chief Chris Anderson, is pushing another of his disruptive business ideas and preparing the launch of his next book. “Thanks to Gillette, the idea that you can make money by giving something away is no longer radical. But until recently, practically everything “free” was really just […]

25 February 2008
The future of reputation

A new book was published (and is available free online) on what might be happening to our out privacy and ultimately reputation in an age of ubiquitous personal information. The Future of Reputation: Gossip, Rumor, and Privacy on the Internet by Daniel J. Solove Yale University Press, 2007 Teeming with chatrooms, online discussion groups, and […]

24 February 2008
Our cells, ourselves

The Washington Post reflects on what it means that there is now one cellphone for every two humans on Earth. “From essentially zero, we’ve passed a watershed of more than 3.3 billion active cellphones on a planet of some 6.6 billion humans in about 26 years. This is the fastest global diffusion of any technology […]

24 February 2008
The Art Center Global Dialogues: Disruptive Thinking

Mobile services strategist and fellow Belgian Rudy Dewaele asked me to pitch an upcoming innovation conference in Barcelona. Although not directly related to human-centred design, as a major foresight and innovation conference it merits attention: The Art Center Global Dialogues: Disruptive Thinking is a series of on-stage conversations with internationally renowned thinkers in many fields […]

24 February 2008
Use8, a new user experience society

Use8 is a new UK-based society (and non-profit organisation) that aims to bring together students, professionals, academics and industry who are interested in the user experience design discipline. The society establishes a forum and promotes engagement through organising events that bridge the gaps between diverse communities and disciplines. Use8 was founded through a collaboration between […]

21 February 2008
Louis Rosenfeld on web analytics and user experience

Too often, web users get lost in the cracks between Search, Browse, and Ask. Web analytics will enable designers to create truly integrated finding experiences predicts information architect Lou Rosenfeld in a long article on Adobe Design Center’s Think Tank. “Browsing, searching, and asking may appear to be used as if they were discrete functions, […]

20 February 2008
Bringing medical devices home

As medical devices transition from hospital to home, device manufacturers must create a positive experience for users, argues Matthew Jordan, director of research and interaction design at Insight Product Development, in a long article in Medical Device Link. Certain macrotrends in the healthcare and medical device industries have created an environment in which it is […]

19 February 2008
Tech’s feminine side

The Boston Globe ponders what happens now that women are wielding increasing influence in a high-tech world that has been largely built and engineered by men, and how that changes the technology itself. No one would make the argument that megapixels are masculine or that gigabytes have a gender. But as gadgets and websites become […]

19 February 2008
Gesture based interface for cutting and pasting

A recent Apple patent application shows mockups of a Mac OS X gesturing control panel with options to configure standard trackpad, basic multitouch, and advanced multitouch settings. The patent application depicts how one could customise advanced gestures for editing operations such as Copy, Cut, Paste, Undo, Select All, Tab, and Cancel using your thumb and […]

18 February 2008
Interfaces are where the fun lies

Apparently Donald Norman, who is coming to Torino, Italy in less than a month, has made a deal with Interactions Magazine to allow him to publish his contributions online, even before the magazine comes out. His newest delightfully written piece is about the unavoidability of waiting. A short quote: “To the analyst, such as me, […]

18 February 2008
Beyond the creative industries

Three publications by NESTA (the UK’s National Endowment for Science, Technology and the Arts) examine the role of the creative industries. Beyond the creative industries maps the state of the creative economy in the United Kingdom, and measures their contribution to economic activity. Creating innovation presents the results of major new research into the role […]

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