putting people first
by experientia
Daily insights on user experience, experience design and people-centred innovation
16 January 2008
Interaction designers, and how they got that way

Carl Alviani published an inquisitive article on the profession of the interaction designer on Creative Seeds, the blog of Coroflot, which is Core77‘s career and community site. “Anyone who’s been following the creative job market at any point in the last few years is probably aware of the feeding frenzy currently going on, as companies […]

putting people first
by experientia

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

25 October 2014
Experientia president to speak at User Friendly 2014 in China

Experientia president Michele Visciola is one of the keynote speakers at User Friendly 2014, the annual user experience conference of UXPA China, to be held in Wuxi, China, 13 to 16 November. The theme of the 11th conference is the “new era of the experience economy,” thus underlining the importance of transferring UX concepts and […]

19 October 2014
Event: Why the world needs anthropologists

An upcoming event is encouraging anthropologists to “come out of their ivory towers” and work more closely with their colleagues in the field, in order to bridge the gap between “pure” and “applied” anthropology. The international symposium “Why the world needs anthropologists” (Facebook page) will be held on 5 December 2014 in Padua, Italy. Experientia […]

16 January 2008
Interaction designers, and how they got that way

Carl Alviani published an inquisitive article on the profession of the interaction designer on Creative Seeds, the blog of Coroflot, which is Core77‘s career and community site. “Anyone who’s been following the creative job market at any point in the last few years is probably aware of the feeding frenzy currently going on, as companies […]

16 January 2008
Changing the Change blog

About a month ago I announced the conference Changing the Change about the role and results of design research in the transition towards sustainability (see PPF and Core77). The conference will be held in Torino, Italy, 10 to 12 July 2008, in the framework of Torino World Design Capital, 2008. The conference blog is becoming […]

16 January 2008
How immersive technology can revitalize the shopping experience

IBM just released a white paper entitled “How immersive technology can revitalize the shopping experience”. “Truly immersive experiences—which connect with shoppers on an emotional level through personalized dialogues and give them greater control over the shopping experience—are the new frontier in retailing. The immersive retail experience is more about involving the customer than it is […]

14 January 2008
Persona non grata

Steve Portigal is going after the hypocritical use of personas (“the Big Lie”) in the article he wrote for Interactions Magazine: “Personas are misused to maintain a “safe” distance from the people we design for, manifesting contempt over understanding, and creating the facade of user-centeredness while merely reinforcing who we want to be designing for […]

14 January 2008
The most customer-centric company in the world

Joe Nocera of The New York Times applauds Amazon’s Jeff Bezos tireless attention to the customer experience. Maybe, just maybe, taking care of customers is something worth doing when you are trying to create a lasting company. Maybe, in fact, it’s the best way to build a real business — even if it comes at […]

14 January 2008
Cellphones bring a :-) to remotest Africa

Stephanie Hanes, a correspondent of The Christian Science Monitor, reports on how Namibia’s plucky fix-it industry can handle all manner of disaster with your phone. “Cellphones are in the deepest rural areas in Africa,” says Saadhna Panday, of South Africa’s Human Sciences Research Council. “More people have access to a cellphone than a land line.” […]

14 January 2008
Rotman’s thinking about thinking

“Integrative Thinking” is the theme of the current Rotman School of Management magazine. Three articles caught my attention: The second road of thought: how design offers strategy a new tool kit (page 46) In this essay Tony Golsby-Smith goes back to Aristotle, and argues that design — the road by which humans determine alternative futures […]

13 January 2008
Our contribution to Core77

As most of you know, Experientia partner Mark Vanderbeeken also writes for Core77. Here is the list of recently posted contributions, meanwhile 70 items long.

11 January 2008
“Technology is anything that wasn’t around when you were born”

In a blog post, Danah Boyd (a Berkeley Ph.D student and a Harvard Fellow) relates the story of a mother who describes how her daughter’s approach to shopping was completely different than her own: “Using Google and a variety of online shopping sites, Mary researched dresses online, getting a sense for what styles she liked […]

10 January 2008
How a design thinking approach can help librarians

Steven Bell of the blog Designing Better Libraries has authored an article for the January-February 2008 issue of American Libraries on how a design thinking approach can help librarians. “As a profession that mediates information from source to user—not unlike newspapers and travel agents—our future challenge is avoiding marginalization. We must determine how we fit […]

9 January 2008
Book: New Tech, New Ties

New Tech, New Ties – How Mobile Communication Is Reshaping Social Cohesion Rich Ling The MIT Press – 256 pages – 2008 Abstract The message of this book is simple: the mobile phone strengthens social bonds among family and friends. With a traditional land-line telephone, we place calls to a location and ask hopefully if […]

9 January 2008
iPhone pushes manufacturers to think again about usability

“The iPhone has pushed manufacturers to think again about usability”, says Jessica Sandin, the head of the mobile practice at Fathom Partners, a British strategic mobile consultancy in an International Herald Tribune article. “Many cellphone makers have lost their way as they crammed more and more functions into the phone, making them harder and harder […]

8 January 2008
Museum 2.0

The Museum 2.0 blog explores the ways that the philosophies of Web 2.0 can be applied in museums to make them more engaging, community-based, vital elements of society. Just like Web 2.0 which is “a definition of web-based applications with an ‘architecture of participation,’ that is, one in which users generate, share, and curate the […]

8 January 2008
Eataly, the slow and experiential supermarket

Last week I visited Eataly again, a fantastic “experiential” supermarket, right here in Torino. Associated with the Slow Food movement, you can dwell in it for hours and feel constantly stimulated, intellectually, sensually and visually. But I had never written about in those terms. Mea culpa. I was reminded of this gap only when I […]

6 January 2008
Interactions Magazine relaunched

A few weeks ago, I announced the new direction taken by Interactions Magazine under its new editors-in-chief Richard Anderson and Jon Kolko, and now the first issue is out. The content looks very exciting indeed and the editors-in-chief have done a great job at getting some of the best people in the field to contribute. […]

6 January 2008
Life lessons from consulting to academia, and back again

Jon Kolko, an interaction design specialist, went from consulting (2000-2002) to academia (Savannah College of Art & Design, 2002-2007) and then back to consulting (frog design, 2007-). So what has he learned from these transitions? Well, not what you’d think. Here’s a taste: “While teaching, I emphasized cohesive process and strong documentation because I saw […]

4 January 2008
Scientist: ‘Hybrid’ computers will meld living brains with technology

For sure Ray Kurzweil (author of The Singularity is Near: When Humans Transcend Biology) and Bruce Sterling (who coined the term “Biot” – an entity which is both object and person – in his book Shaping Things) will enjoy this: A scientist who successfully connected a moth’s brain to a robot predicts that in 10 […]

4 January 2008
The city is here for you to use

Adam Greenfield is self-publishing his next book “The City Is Here For You To Use: Urban form and experience in the age of ubiquitous computing”. “The City Is Here For You To Use takes everything explored in Everyware as a given, and a point of departure. It assumes that emergent technologies like RFID, mesh networking […]

4 January 2008
User-generated content threatened by the zeal to protect copyrights

The increased zeal among copyright holders to clamp down on any hint of piracy by online video sites puts the notion of user-generated content at risk, according to a study from American University’s Center for Social Media, that the New York Times reports on. “The center’s 18-page study, Recut, Reframe, Recycle: Quoting Copyrighted Material in […]

2 January 2008
Experientia email problem resolved

Experientia just resolved its email breakdown with its provider and we are now back to normal. Please resend any messages sent between 28 December 2007 and 3 January 2008. We apologise for the inconvenience.

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