putting people first
by experientia
Daily insights on user experience, experience design and people-centred innovation
21 November 2007
Book: Doing Anthropology in Consumer Research

Doing Anthropology in Consumer ResearchPatricia L. Sunderland; Rita M. DennyLeft Coast Press, Inc.352 pp.Nov, 2007 Abstract Doing Anthropology in Consumer Research is an essential new guide to the theory and practice of conducting ethnographic research in corporate consumer environments. Patricia Sunderland and Rita Denny argue that, while the recent explosion in the use of “ethnography” […]

putting people first
by experientia

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

25 October 2014
Experientia president to speak at User Friendly 2014 in China

Experientia president Michele Visciola is one of the keynote speakers at User Friendly 2014, the annual user experience conference of UXPA China, to be held in Wuxi, China, 13 to 16 November. The theme of the 11th conference is the “new era of the experience economy,” thus underlining the importance of transferring UX concepts and […]

19 October 2014
Event: Why the world needs anthropologists

An upcoming event is encouraging anthropologists to “come out of their ivory towers” and work more closely with their colleagues in the field, in order to bridge the gap between “pure” and “applied” anthropology. The international symposium “Why the world needs anthropologists” (Facebook page) will be held on 5 December 2014 in Padua, Italy. Experientia […]

21 November 2007
Book: Doing Anthropology in Consumer Research

Doing Anthropology in Consumer ResearchPatricia L. Sunderland; Rita M. DennyLeft Coast Press, Inc.352 pp.Nov, 2007 Abstract Doing Anthropology in Consumer Research is an essential new guide to the theory and practice of conducting ethnographic research in corporate consumer environments. Patricia Sunderland and Rita Denny argue that, while the recent explosion in the use of “ethnography” […]

19 November 2007
Bruce Tognazzini on human-computer interaction

Bruce Tognazzini was Apple’s 66th employee, developing the company’s first usability guidelines and founding its Human Interface team. Almost thirty years later, he’s a principal at Nielsen Norman Group and still making his feelings known when companies commit design errors. In this interview n E-Consultancy, ‘Tog’ gives us a variety of thoughts on interface design, […]

17 November 2007
A slow approach to innovation

Using the Slow Food Movement as a metaphor, innovation and creativity expert Derek Cheshire suggests a slow approach to innovation. “There is immense pressure to innovate quickly or to rush to market, but does this bargain of speed versus quality really benefit a company?” In a business manifesto for the Change This site, lauds the […]

17 November 2007
Ethnographic research highlights educational value of MMO games

At the first keynote of Toronto’s Future Play 2007 conference for game educators and developers, Dr. Constance Steinkuehler, assistant professor in the Educational Communication & Technology program for the University of Wisconsin-Madison, argued that MMOs and online worlds are good “push technologies” for education, rather than threats to it. Her presentation (audio file) was titled […]

17 November 2007
Vodafone’s Receiver magazine on communities

The 19th issue of Vodafone’s Receiver magazine is devoted to communities. Receiver is Vodafone’s magazine for future thinkers, attracting a wide range of influential writers and industry leaders. It is conceived as a neutral space, where pioneer thinkers challenge readers to discuss exciting and future-oriented aspects of communications technologies. The current is issue is “all […]

13 November 2007
Peter Morville interview on Web 2.0

An interview with Peter Morville, widely recognised as a founding father of information architecture, on the topic of Web 2.0 was just published in Shanghai Talk, a city lifestyle magazine published in English in China. The article, also picked up by Beijing Talk and Macau Talk, will reach a nationwide audience of millions. According to […]

12 November 2007
Book: ‘Processing’ — and the design critics rave

Processing is an open-source programming language that can be used by students, artists, designers, architects, researchers, and anyone who wants to program images, animation, and interactivity. There were many people involved in making Processing to what it is now, but at is origins were two people – Casey Reas and Ben Fry. Casey and I […]

11 November 2007
Rapid communication networks less likely to shape individual’s behavior

Our increasingly interconnected world has made it easier for information and disease to spread. However a new study from Harvard University and Cornell University, entitled “Complex Contagions and the Weakness of Long Ties” shows that fewer “degrees of separation” can make social networks too weak to disseminate behavioral change. The finding that “small world” networks […]

11 November 2007
‘Semantic’ website promises to organise your life

From the New Scientist: “Making sense of an ever-increasing number of emails, web pages, feeds, and social networking contacts is a tough job for even the most organised person. But now a new website can organise your life like a personal assistant, say its developers. Radar Networks, a company based in San Francisco, US, is […]

7 November 2007
Inhabiting places: User values in the built environment

Theorists have long argued that two distinct concepts of value drive the production of the built environment: exchange value and use value. In this article Joost Beunderman, a researcher at the UK think-tank Demos argues that, “if we would wish to favour the use value of places to the public over the financial value that […]

6 November 2007
Witty customer experiences

Design, Wit, and The Creative Act is a half day conversation, organised by Core77, about leveraging the power of humor towards great customer experiences. In the run-up to the event, Randy J. Hunt did a short interview Allan Chochinov of Core77 about the event’s aims, and how designers employ wit, irony—even subversion—in the service of […]

6 November 2007
Bob Jacobson sees DUX 2007 conference as fundamentally off the mark

Bob Jacobson, design consultant and editor of the anthology Information Design (MIT Press, 1999), is on a roll these days. Today the focus of his provocative commentary is the DUX 2007 conference, which he thinks is “ideologically discomforting” and “fundamentally off the mark”. “The DUX 2007 conference begins today in Chicago. Thematically, content-wise, and in […]

5 November 2007
Does sustainable product development require user-centred design?

Nathan Shedroff, the new programme chair of the MBA in design strategy at California College of the Arts (see also this post), gave a very powerful talk entitled “Design is the Problem” at the recent Connecting ’07 congress on the topic of sustainability and design. His presentation (pdf, 2.7 mb, 81 slides) provides an overview […]

5 November 2007
Bob Jacobson on ‘composing for experience’

Bob Jacobson, design consultant and editor of the anthology Information Design (MIT Press, 1999), was a keynote speaker last month at the 3rd International Conference on Information Design (ICID), Curitiba, Brazil. His talk which deals with “information design, user experience design, designing for experience, and the composition of memorable experiences” is simply excellent and very […]

5 November 2007
The role of consumer experience at P&G

According to an article in Adweek magazine, P&G’s efforts to reinforce consumer perception of quality in its brands will be a key to the company’s success. “Historically at P&G we looked at product performance. We didn’t pay as much attention to product experience,” says Claudia Kotchka, vp, design innovation and strategy at P&G. “Obviously the […]

3 November 2007
Power to the people

Riyad Emeran wrote a thought piece in Trusted Reviews on what matters to people: “The thing about technology is that the vast majority people out there don’t really care about it. Despite the fact that those same people wouldn’t leave the house without their mobile phone and iPod in their pocket, they don’t care how […]

3 November 2007
Simplicity tomorrow

Last week Experientia partner Mark Vanderbeeken attended the Philips Simplicity Event in London. It was a mixture of a vision presentation, a prototype exhibition, a networking event, and a marketing opportunity. The prototypes on show were conceptual designs for social care environments five years into the future. Developed by Philips Design, they represent the direction […]

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