putting people first
by experientia
Daily insights on user experience, experience design and people-centred innovation
30 November 2007
Mobile service providers failing to meet corporate customer needs, says Gartner

Many mobile service providers are failing to capitalise on potentially lucrative corporate contracts because they don’t focus enough on client’s business needs, according to Gartner. Service providers that don’t update their sales strategies to provide tailored solutions to businesses risk losing valuable corporate customers and becoming chiefly consumer players, analysts warned. “These continue to be […]

putting people first
by experientia

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

25 October 2014
Experientia president to speak at User Friendly 2014 in China

Experientia president Michele Visciola is one of the keynote speakers at User Friendly 2014, the annual user experience conference of UXPA China, to be held in Wuxi, China, 13 to 16 November. The theme of the 11th conference is the “new era of the experience economy,” thus underlining the importance of transferring UX concepts and […]

30 November 2007
Mobile service providers failing to meet corporate customer needs, says Gartner

Many mobile service providers are failing to capitalise on potentially lucrative corporate contracts because they don’t focus enough on client’s business needs, according to Gartner. Service providers that don’t update their sales strategies to provide tailored solutions to businesses risk losing valuable corporate customers and becoming chiefly consumer players, analysts warned. “These continue to be […]

30 November 2007
InterSections 07: a debate on design

The UK Design Council sponsored conference InterSections 07 brought together 34 leading thinkers in design to consider how design is evolving and how this is affecting its relationships with other fields. The conference, held in NewcastleGateshead in October 2007, asked how design is transforming as it adapts to a world in transition. Two days of […]

29 November 2007
Intranet Information Architecture

Jakob Nielsen has published the executive summary of his study of 56 intranets. The study documents intranet IA processes and the resulting designs, both in terms of the visible user interfaces and the underlying structures. The report contains detailed profiles of 56 real-world intranets’ information architecture as well as generalised analyses and best-practice recommendations derived […]

29 November 2007
Tips for integrating user experience and agile development

At last week’s 7-Minute Soapbox in Waterloo, Canada, Declan Whelan of Whelan & Associates talked about how to fit user experience/design/usability into an agile development process. There is a crisis in the software world! Well, I’m not sure if you can call something a crisis when it has been going on for more than 15 […]

27 November 2007
Mobile web: so close yet so far [The New York Times]

An article in the New York Times cites recent surveys challenging the notion that smartphones are ready for primetime: Surveys by Yankee Group, a Boston research firm, show that only 13 percent of cellphone users in North America use their phones to surf the Web more than once a month, while 70 percent of computer […]

27 November 2007
AJAX pioneer emphasises user experience

Jesse James Garrett, who coined the term AJAX, says that consumers want a personal relationship with the products they use, reports PC World. The inventor of the term AJAX (Asynchronous JavaScript and XML), urged attendees at The Rich Web Experience conference in San Jose, Calif. Friday to emphasize user experience when designing products. Jesse James […]

27 November 2007
Apple is creating “a place where you belong”

Apple has been progressively changing its retail store format over the past year, eliminating cash registers while introducing several new services and increased staffing, to create a more personalized and friendly environment for customers, reports MacNN in an article entitled “Apple overhauls retail customer experience”. Apple wants to maintain a casual feel in the stores, […]

27 November 2007
Two more interviews with Donald Norman

Now that Donald Norman‘s new book, The Design of Future Things, has been published, the man is on a book tour and interviews with him are popping up left and right. After a first one on Core77 (see also this post), Norman is now also in the Inquirer and on CNET News. The Inquirer, a […]

26 November 2007
The fruits of a wireless world

The Wireless World Initiative (WWI) has developed prototype user-centred systems that will potentially enable millions of people to make the most of third-generation (3G) and beyond mobile technology to work, relax and play any time, anywhere. ICT Results reports back from WWI’s crowning event. “It is Monday morning in the not-too-distant future and two neighbours, […]

26 November 2007
Nokia dials cool hunters for tomorrow’s trends

Aparna Kalra reports in Mint, a new Indian business newspaper produced in collaboration with the Wall Street Journal, on how the trend of cool hunting – and then innovating – in India by companies also illustrates how the country is moving higher in the food chain in product research and development. Bangalore: In his quest […]

26 November 2007
Optimising the e-business experience

From an article in the E-Commerce Times: “In today’s business world, losing any customer or partner is expensive and unnecessary. It costs up to 10 times more to acquire a customer than to keep an existing one, according to Gartner. Today, customers and partners must be at the center of your organization’s business strategy — […]

26 November 2007
User experience of the future

The people at Smashing present what they call “some of the outstanding recent developments in the field of user experience design.” The very visual feature contains an overview of the most recent tactile and touch interfaces. (via UX Magazine)

25 November 2007
Special report on Samsung in French newspaper Le Monde

The French newspaper Le Monde has published a special report on Samsung, including a highly visual special on Samsung’s design strategy, which by the way features glimpses of a few rather interesting looking presentation slides (the design goal is to create a culturally-based emotional experience, which goes beyond identity and originality, whereas the design philosophy […]

25 November 2007
Experience Project embraces anonymous socialising

The Experience Project (EP), which launched a public beta about a year ago, is built specifically around the concept of remaining anonymous while socializing, explains Josh Catone of Read/Write Web. The site has grown to 250,000 members, almost 60% of those added in the past three months, and is backed by an impressive line up […]

25 November 2007
Ethnography and design

In “Responsibilities and Implications: Further Thoughts on Ethnography and Design“, presented a few weeks ago at DUX2007, UC Irvine professor Paul Dourish continues to elaborate on the use of ethnography in human-computer interaction and the “implications for design” issues he addressed at CHI2006. In the CHI paper, he argued how the use of ethnographic investigation […]

24 November 2007
Umpqua Bank Innovation Lab

Umpqua Bank has opened its new store concept in Portland, Ore.’s South Waterfront neighborhood. The store will serve as Umpqua’s Innovation Lab, showcasing emerging and existing technologies that foster community and redefine what consumers can expect from a banking experience. As a testing ground for new initiatives, the Lab will change regularly to feature new […]

23 November 2007
The DIY Future: what happens when everyone is a designer?

Last week Joe Lamantia, a New York-based user experience and information architecture consultant, gave the closing talk at the Italian IA Summit in Trento, entitled “The DIY Future: what happens when everyone is a designer?”. In his seemingly very interesting presentation, he talks about integrated experiences, the need for permeability, and conflict as the missing […]

23 November 2007
Interview with Donald Norman on Core77

Donald Norman‘s shining career began with a post at Harvard and then the University of California, San Diego, where his interests in psychology turned toward cognitive science. As one of the founders of that field, he eventually shifted his energies toward the relationship between user cognition and (computing) technology, which led to executive positions at […]

23 November 2007
Bob Jacobson reviews “Authenticity” by Gilmore and Pine

Jim Gilmore and Joe Pine, authors of the 1999 marketing classic, The Experience Economy: Work is Theater and Every Business a Stage, have just published a new book Authenticity: What Consumers Really Want (see also this post). In a review Bob Jacobson calls it “an important, simultaneously prescriptive and cautionary addition to the rapidly growing […]

22 November 2007
Designing the ‘care’ into health care

Business Week looks at how improving the user experience could inspire people to tap into the system more regularly to help stave off more serious illness. “Focusing on improving the user experience could inspire people to tap into the system more regularly to support healthful choices that could help stave off more serious illnesses. Innovations […]

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