putting people first
by experientia
Daily insights on user experience, experience design and people-centred innovation
31 October 2007
Philips Design claims to have found the key to understanding Virtual Worlds

Far from fading out, as some media reports indicate, Philips Design believes that there is serious attention being paid to virtual immersive spaces, like Second Life, as dialogue with virtual world residents uncovers what companies can achieve above and beyond public relations and branding activities. “Philips Design’s Co-Creation Experience in Second Life has resulted in […]

putting people first
by experientia

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

25 October 2014
Experientia president to speak at User Friendly 2014 in China

Experientia president Michele Visciola is one of the keynote speakers at User Friendly 2014, the annual user experience conference of UXPA China, to be held in Wuxi, China, 13 to 16 November. The theme of the 11th conference is the “new era of the experience economy,” thus underlining the importance of transferring UX concepts and […]

31 October 2007
Philips Design claims to have found the key to understanding Virtual Worlds

Far from fading out, as some media reports indicate, Philips Design believes that there is serious attention being paid to virtual immersive spaces, like Second Life, as dialogue with virtual world residents uncovers what companies can achieve above and beyond public relations and branding activities. “Philips Design’s Co-Creation Experience in Second Life has resulted in […]

30 October 2007
Mobile banking must overcome consumer doubts

The San Jose Mercury News reports on why users need convincing that mobile banking is convenient and secure. “South Bay residents Curtis McGovert, Dave Ritter and Leon Mendiola have at least three things in common. They own cell phones. They bank at Wells Fargo. And they didn’t realize that they effectively have an ATM in […]

30 October 2007
Query the obscure

Gaining a better understanding of queries is a top priority of the search industry. When it comes to common searches that repeat millions of times like “Britney Spears” or “Hybrid Cars,” returning the most appropriate results, or advertisements, is not difficult. But what about queries that are exceptionally rare and may never repeat more than […]

27 October 2007
The crisis of success in design/innovation

Bruce Nussbaum was the opening speaker at the IDSA Award Ceremony during the Connecting ’07 World Design Congress, co-organised by ICSID and IDSA. In his speech, Nussbaum says that design seems to provide a lot of value in a society of massive change and asks what the consequences of this success might be. “Should designers […]

27 October 2007
The long wow

Brandon Schauer of Adaptive Path has just published a sharp and informative essay on “The Long Wow,” an experience and design-driven approach to creating real customer satisfaction by building genuine, widespread, and lasting customer loyalty over time. As Brandon describes it: “Notably great experiences are punctuated by a moment of ‘wow,’ when the product or […]

27 October 2007
Dott 07 goes global with Ezio Manzini

Also part of the Dott07 festival that I talked about earlier today were the Creative Communities Award. Guest speaker was Ezio Manzini, professor of industrial design at Politecnico di Milano and author of Sustainable Everyday. “The idea of well-being that has been promoted until now and unfortunately is still the mainstream is that well-being is […]

27 October 2007
IMS and user-centred design

A very hot topic in the telecom engineering world is the IP Multimedia Subsystem (IMS). IMS is an architectural framework for delivering internet protocol (IP) multimedia to mobile and fixed users. Users can connect to an IMS network in various ways, all of which use the standard Internet Protocol (IP). Direct IMS terminals (such as […]

27 October 2007
ComDays07 / Stefana Broadbent: The 20 people we communicate with

Bruno Giussani reports on a recent talk by Swisscom anthropologist Stefana Broadbent on how people really use technology. The talk was delivered at the 6th Communication Days conference in Bienne, Switzerland. “In traditional marketing research, she says, if you ask what the main constraints on usage of communication services are, the obvious answer would probably […]

27 October 2007
The future of presence

The Dott07 festival, curated by John Thackara, and taking place in the English city of NewcastleGateshead, is now in its last few days. One of the events was a series of debates on a variety of topics, such as energy, food, health, movement, and schools. The debate on movement started from the assumption that the […]

27 October 2007
California College of the Arts launches MBA in Design Strategy

Recognizing the increasing importance of design and its impact on the business world, California College of the Arts (CCA) has launched a new MBA in Design Strategy program, the first of its kind in the United States. Slated to enroll its inaugural class of students in fall 2008, the innovative program will unite the studies […]

22 October 2007
Seoul Named ‘World Design Capital’ for 2010

Seoul was designated as the “World Design Capital (WDC) 2010” by the International Council of Societies of Industrial Design (ICSID) on the last day of its congress in San Francisco, Saturday, according to the city government Sunday, reports the Korea Times. The capital designation was proposed by the council President Peter Zec to “promote and […]

21 October 2007
Serious Games Institute shows off applications for the real world

The Serious Games Institute in Coventry, England, says that it is one of the first places dedicated to helping businesses enhance their own operations by harnessing virtual worlds for things like training, communication and emergency planning. “Much has been made of the potential of Second Life as an environment for entertainment, marketing or even terrorist […]

20 October 2007
Participle, a new type of social enterprise

Hilary Cottam, UK Designer of the Year 2005 and former director of RED [archive site], the meanwhile closed innovation unit of the UK Design Council, is now one of the founding partners of Participle, a new social enterprise designing the next generation of public services, with a focus on the big and seemingly intractable social […]

20 October 2007
Forbes Magazine on our lack of insight into the future

Forbes Magazine has a huge special report on the future and wonders why people simply aren’t very good at predicting the future and foresight remains largely blind. The issue is full of articles explaining this lack of foresight capacity, but only pays scant attention to contextual research, scenario-based planning, or the concrete value of strategic […]

19 October 2007
Gates wants to make his presence felt

Presence research is one of the more interesting new people-centred applications for the future. I am not entirely convinced that this new Microsoft approach is the right one though: Anyone who has ever used an instant-messaging program has seen the basic idea of presence. That little status bar that says “available,” “away,” “out to lunch” […]

19 October 2007
Book: “Authenticity” by Gilmore and Pine

James Gilmore and Joe Pine, authors of the 1999 bestseller “The Experience Economy“, have now published a new book “Authenticity: What Consumers Really Want”. Abstract Contrived. Disingenuous. Phony. Inauthentic. Do your customers use any of these words to describe what you sell–or how you sell it? If so, welcome to the club. Inundated by fakes […]

18 October 2007
Siemens on factories of the future and seamless communication

The latest issue of Pictures of the Future, the half-yearly research and innovation magazine of Siemens, the German engineering conglomerate, looks at the future, with Epcot style utopian thinking and illustrations straight from the Jetsons (check page 40). Two topics stand out: “Factories of the Future” and “Seamless Communication”. Factories of the Future is about […]

18 October 2007
Book: “Why designers can’t understand their users”

Leonard Verhoef recently completed a Ph.D. at the Universiteit of Leiden (The Netherlands) on the reasons why designers cannot understand their users. He has now self-published his dissertation. Why designers can’t understand their users: Developing a systematic approach using cognitive psychology Dr. Leonard Verhoef 228 pages, 38 euro “Why designers can’t understand their users: Developing […]

17 October 2007
Design Reaktor Berlin

The Design Reaktor Berlin is a multi-disciplinary research project of the Universität der Künste Berlin (UdK) and Berlin University of the Arts. The aim is to encourage innovative co-operation between small and medium-sized companies and designers, in order to investigate strategies and prospects for post-industrial locations, based on Berlin as an example. In a two-week […]

17 October 2007
Communication is king and presence is a prince

A long article on the Telco 2.0 blog entitled “Nokia’s dilemma: operator friend or foe?” has some interesting passages on presence and mobile devices in it. Here is an excerpt: “At Nokia’s own internal thought leadership conference in Helsinki nearly two years ago they had Andrew Odlyzko, mathematician and Internet philosopher, explain the future dynamics […]

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