putting people first
by experientia
Daily insights on user experience, experience design and people-centred innovation Audience
30 November 2006
Philips enters Second Life to co-create with end users

Philips Design is entering Second Life, the imaginary, on-line community, “to gain feedback on innovation concepts, engage residents in co-creation and obtain a deeper understanding of potential opportunities in this virtual environment”. From the press release: “Philips Design will have a space on Second Life where virtual concepts can be tested and residents can participate […]

putting people first
by experientia

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

25 October 2014
Experientia president to speak at User Friendly 2014 in China

Experientia president Michele Visciola is one of the keynote speakers at User Friendly 2014, the annual user experience conference of UXPA China, to be held in Wuxi, China, 13 to 16 November. The theme of the 11th conference is the “new era of the experience economy,” thus underlining the importance of transferring UX concepts and […]

19 October 2014
Event: Why the world needs anthropologists

An upcoming event is encouraging anthropologists to “come out of their ivory towers” and work more closely with their colleagues in the field, in order to bridge the gap between “pure” and “applied” anthropology. The international symposium “Why the world needs anthropologists” (Facebook page) will be held on 5 December 2014 in Padua, Italy. Experientia […]

19 October 2014
Update on EU research on energy efficient built environments

The European Commission funds research on a lot of important thematic areas, and in recent years the themes of sustainability and participatory approaches have received a lot of attention. This has made way for companies like Experientia to participate in research projects, as part of project consortiums with research and industry bodies from around Europe. […]

30 November 2006
Philips enters Second Life to co-create with end users

Philips Design is entering Second Life, the imaginary, on-line community, “to gain feedback on innovation concepts, engage residents in co-creation and obtain a deeper understanding of potential opportunities in this virtual environment”. From the press release: “Philips Design will have a space on Second Life where virtual concepts can be tested and residents can participate […]

29 November 2006
User satisfaction with mobile phone OS drives competition, says study

A user’s satisfaction with a phone’s operating system is the main differentiating factor driving competition, especially when it comes to smart phones, according to a survey from IDC (reported in CNet News). The survey, which took six months to complete, included data from more than 4,000 cell phone and smart phone subscribers from China, Germany, […]

29 November 2006
Learning people-driven innovation at the 180º Academy

The website of the Danish 180º Academy, that I wrote about earlier, is now live. The organisers “believe in people-driven innovation, enabling [their] students to understand innovation from the point of view of everyday people. Accepting this fact, 180°academy turns the traditional approach to innovation [which is technology-driven] around.” The academy combines “theory with practice […]

28 November 2006
Anthropological study leads to Xerox printing innovation [The New York Times]

The New York Times reports on a study by a Xerox PARC anthropologist on how the role of paper in the office has changed, and on how the company then took forward the results of her study to develop a process where printed information on the document ‘disappears’ within 16 hours. “Today an anthropologist at […]

28 November 2006
Book review: Designing Interactions by Bill Moggridge

According to Andrew Otwell (a Seattle, WA based information architect and interaction designer), Bill Moggridge’s new book Designing Interactions is “an important book, the first attempt at a real cultural history of the field of interaction design, from its beginnings with Douglas Englebart and Xerox PARC, through current work designing for ubiquitous computing.” “Unfortunately,” he […]

26 November 2006
Apple’s quest to put us at ease with technology [International Herald Tribune]

“Most new products are badly designed, whether it’s in terms of the way they work, how they look, or their impact on the environment,” writes Alice Rawsthorn in the International Herald Tribune. “Yet Apple has scored a succession of design coups: from introducing color to computers with the first iMac in 1998, to launching the […]

26 November 2006
Participatory media and the pedagogy of civic participation

Participatory Media And The Pedagogy Of Civic Participation – The Transformation Of Education And Democracy: A Presentation by Howard Rheingold “Participatory media is changing the way we communicate, engage with media and each other and even our approaches to teaching and learning.” “The generation of digital natives – those that have grown up immersed in […]

26 November 2006
MIT’s Henry Jenkins on the characteristics of the new media landscape

“Most often, when people are asked to describe the current media landscape, they respond by making an inventory of tools and technologies.” “Our focus,” argues Henry Jenkins, director of the MIT Comparative Media Studies programme, “should be not on emerging technologies but on emerging cultural practices. Rather than listing tools, we need to understand the […]

25 November 2006
Thoughts on the impending death of information architecture

Joshua Porter, a user interface engineer published an interesting article on the respective merits of a predefined taxonomy versus a user-generated folksonomy, and concludes that the latter has now prevailed. “IA as it has lived will soon die. Not because it wasn’t valuable, not because IA’s didn’t do great work, but because the Web is […]

25 November 2006
U.S. cities compete in hipness to attract the young [The New York Times]

“By 2012, the work force will be losing more than two workers for every one it gains.” “Cities have long competed over job growth, struggling to revive their downtowns and improve their image. But the latest population trends have forced them to fight for college-educated 25- to 34-year-olds, a demographic group increasingly viewed as the […]

23 November 2006
Who profits from user-created content?

“At the heart of the Web 2.0 movement is this idea that there is real value created by tapping the shared wisdom of grassroots communities, composed mostly of fans, hobbyists, and other amateur media makers,” writes Henry Jenkins, who is the director of the MIT Comparative Media Studies Program and author of several books. “Yet, […]

22 November 2006
Steelcase on user-centred research and its impact upon the healing environment

More on healthcare. I found this while browsing Steelcase’s Nurture website, which I reported on earlier. The site contains a long list of pdf articles, including one on user-centred research and its impact upon the healing environment. “Within the healthcare landscape, user-centred research is one way for the designer to understand and develop an empathy […]

22 November 2006
Paul Gardien of Philips Design on the importance of meaning in technological innovation

Bruno Giussani reports from the second European Futurist Conference in Lucerne, Switzerland on a pre-conference presentation by Paul Gardien, the director of new solutions at Philips Design. Gardien stresses the importance of meaning in technological innovation: “design must start with observing and understanding people”. Philips uses an innovation model called “the alchemy of growth”, which […]

22 November 2006
Nine different ways of turning off Windows Vista

According to Joel Spolsky, a software developer in New York City, there are “nine different ways of turning off your computer every time just on the start menu, not to mention the choice of hitting the physical on/off button or closing the laptop lid” — an abundance of options “that produces just a little bit […]

22 November 2006
Google 2.0 and its growing power [The Mercury News]

The Mercury News, a California newspaper, has published a long article by staff writer Elise Ackerman about Google 2.0 and its growing power. Some reflections in the article really caught my attention: Not everyone is comfortable with Google’s growing power. “Google has this imperial digital ambition that frightens me,” said Jeffrey Chester, executive director of […]

22 November 2006
Living old

We are living longer. But are we living better? “With 35 million elderly people in America, “the old, old” — those over 85 — are now considered the fastest growing segment of the U.S. population. While medical advances have enabled an unprecedented number of Americans to live longer and healthier lives, this new longevity has […]

21 November 2006
Arts Management newsletter, a horrible experience with great content

Arts Management is a Weimar, Germany-based international information network for arts managers. The e-mail newsletters are without formatting (and therefore impossible to read), the only link in the e-mail body is the unsubscribe link (which I of course innocently clicked hoping that it would take me to a richer version of the newsletter and therefore […]

21 November 2006
Encouraging participatory democracy

The current issue of User Experience, the membership magazine of the Usability Professionals’ Association, just published an article by Experientia partners Michele Visciola and Mark Vanderbeeken, entitled “Encouraging Participatory Democracy: A Study of 30 Government Websites”. Abstract For the first time in history, a wide distribution of technology allows citizens to get involved in public […]

20 November 2006
Designing a better user experience of the legal system [Business Week]

Last week Business Week released the third edition of its “IN:Inside Innovation” supplement and it contains an interesting case study on how the US government, in collaboration with the Illinois Institute of Technology is using the latest methods in consumer-focused design to create a better user experience of the legal system. “Global businesses are well […]

20 November 2006
Nokia’s Jan Chipchase on mobile TV and personal experiences

Jan Chipchase, principal researcher in the Mobile HCI Group at Nokia Research has posted the essay “Mobile TV, Personal Experiences” and the paper “Personal Television: A Qualitative Study of Mobile TV Users in South Korea” on his blog Future Perfect. The essay is by far the most intelligent thing I have read on mobile TV […]

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