putting people first
by experientia
Daily insights on user experience, experience design and people-centred innovation
20 October 2006
David Polinchock on creating a retail brand experience

In an article in the premiere issue of Marketing at Retail, David Polinchock of the Brand Experience Lab looks at the key developments today in creating a compelling, authentic and relevant retail brand experience. Polinchock discusses the growing trend of socialisation in the retail space and claims that retail innovators like Starbucks and the Apple […]

putting people first
by experientia

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

25 October 2014
Experientia president to speak at User Friendly 2014 in China

Experientia president Michele Visciola is one of the keynote speakers at User Friendly 2014, the annual user experience conference of UXPA China, to be held in Wuxi, China, 13 to 16 November. The theme of the 11th conference is the “new era of the experience economy,” thus underlining the importance of transferring UX concepts and […]

19 October 2014
Event: Why the world needs anthropologists

An upcoming event is encouraging anthropologists to “come out of their ivory towers” and work more closely with their colleagues in the field, in order to bridge the gap between “pure” and “applied” anthropology. The international symposium “Why the world needs anthropologists” (Facebook page) will be held on 5 December 2014 in Padua, Italy. Experientia […]

20 October 2006
David Polinchock on creating a retail brand experience

In an article in the premiere issue of Marketing at Retail, David Polinchock of the Brand Experience Lab looks at the key developments today in creating a compelling, authentic and relevant retail brand experience. Polinchock discusses the growing trend of socialisation in the retail space and claims that retail innovators like Starbucks and the Apple […]

20 October 2006
Interview with Jan Chipchase of Nokia Research
20 October 2006
Designing a zero impact trade fair
18 October 2006
Closed systems leave song buyers out in the cold [USA Today]
18 October 2006
EU project to make the smart home more user-friendly
17 October 2006
More on IDEO: now redesigning a law school
15 October 2006
Redesigning a labour union with the help of IDEO
14 October 2006
Experiencing experience
13 October 2006
Book: ‘We-Think’ on collective creativity
13 October 2006
IDEO’s urban pre-planning [Metropolis Magazine]
12 October 2006
Samsung’s DigitAll brand magazine on greatness in the digital era
12 October 2006
Joined-up experiences [The Guardian]
12 October 2006
What is user experience design?
11 October 2006
Philips Design magazine on foresighting techniques, health and ‘sensitive’ interactions
11 October 2006
Ziba Design on the importance of informed intuition [Fast Company]
10 October 2006
User-centred design not so good when designing breakthrough products
10 October 2006
Andy Budd on user experience design and user-centred design for the web
10 October 2006
Bob Jacobson on advertising and experience design

Bob Jacobson is one of the more thoughtful thinkers on experience design and the commentary he provides on his Total Experience blog is therefore frequently cited on Putting People First. Yesterday he analysed how the advertising profession has opened a more systematic approach to experience design. More in particular he looks at three initiatives: the […]

10 October 2006
Jakob Nielsen on getting more users to contribute
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