putting people first
by experientia
Daily insights on user experience, experience design and people-centred innovation
30 June 2006
Article: Ethics of persuasive technology

An interesting article from Stanford University’s Persuasive Technology Lab: “When a doctor tells you your blood pressure is too high, you may modify your lifestyle to compensate: less salt, more exercise, fewer freedom fries. In a sense, the doctor has committed a persuasive act. We are unlikely to question the ethics of her having done […]

putting people first
by experientia

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

25 October 2014
Experientia president to speak at User Friendly 2014 in China

Experientia president Michele Visciola is one of the keynote speakers at User Friendly 2014, the annual user experience conference of UXPA China, to be held in Wuxi, China, 13 to 16 November. The theme of the 11th conference is the “new era of the experience economy,” thus underlining the importance of transferring UX concepts and […]

19 October 2014
Event: Why the world needs anthropologists

An upcoming event is encouraging anthropologists to “come out of their ivory towers” and work more closely with their colleagues in the field, in order to bridge the gap between “pure” and “applied” anthropology. The international symposium “Why the world needs anthropologists” (Facebook page) will be held on 5 December 2014 in Padua, Italy. Experientia […]

30 June 2006
Article: Ethics of persuasive technology

An interesting article from Stanford University’s Persuasive Technology Lab: “When a doctor tells you your blood pressure is too high, you may modify your lifestyle to compensate: less salt, more exercise, fewer freedom fries. In a sense, the doctor has committed a persuasive act. We are unlikely to question the ethics of her having done […]

30 June 2006
Our credibility loop

“Why not transfer money and efforts from the end (advertising) to the start (R&D) of a product life cycle”, asks David Carlson, the well-known Swedish design entrepreneur, in the June 2006 issue of the David Report, a new bimonthly newsletter on design trends and the “intersection of culture, business life and global society.” By doing […]

29 June 2006
Lenovo’s search for the soul of the Chinese customer

Introducing the winners of the 2006 Industrial Design Excellence Awards (IDEAs), Bruce Nussbaum writes in Business Week: “Managers everywhere are turning to rapid ethnography, usability, special materials, and aesthetics—the tools of design—to innovate.” He then goes on to discuss the ethnographic research done by Lenovo: “Take Lenovo. It won a gold for its Opti Desktop […]

29 June 2006
Digital living takes off in Asia [BBC]

Asian countries lead the world in creating digital homes, with Taiwan and Korea at the forefront, says a study. The research, carried out by US market research firm Parks Associates, looked at digital living trends in 13 markets in Asia, Europe and North America. The findings were announced at the annual Broadcast Asia trade show, […]

29 June 2006
Usability makes the world work better

The Usability Professionals’ Association (UPA) just launched the official website and event registration for the 2006 World Usability Day, a global series of events on November 14, 2006 to promote awareness of the benefits of usability engineering and user-centered design. Activities will be held at the local level worldwide, and will include events hosted by […]

29 June 2006
Cellphones as a link from web to world [International Herald Tribune]

The International Herald Tribune reports on how in Japan mobile phones can provide highly-site specific internet services: “If you stand on a street corner in Tokyo today, you can point a specialized cellphone at a hotel, a restaurant or a historical monument, and with the press of a button, the phone will display information from […]

29 June 2006
How customers can help develop concepts via comics

Martin Hardee, director of web experience at Sun, writes in his blog about how Mark Wehner, design researcher at Yahoo! presented best practices for using comic book panels in the design process at the Usability Professionals Association annual meeting earlier this month. “Yahoo! has begun to use comic-based storyboards in the user centered design process […]

29 June 2006
You are what you use… not what you own [WorldChanging]

WorldChanging, the online publication covering tools, models, and ideas for building a better future, has an interesting article on branding experience instead of stuff: “One of the fundamental insights that’s helping us re-imagine our lives in a brighter, greener cast is that most of the time, we don’t want stuff, we want specific needs fulfilled […]

29 June 2006
Web accessibility soon mandatory in Europe? [CNet News]

The 34 EU member states on Wednesday signed up for the “Internet for all” action plan, designed to ensure that the most Web-disadvantaged groups can get online. The EC has now pledged to increase broadband coverage across the continent to 90 percent by 2010. Rural areas are still underserved, according to the Commission, with about […]

28 June 2006
SmartLab in Torino: Social Media Application Research and Tagging Laboratory
23 June 2006
Putting People First favourite blog of P&G’s head of innovation
21 June 2006
Play Today – an Experientia report on the latest trends in electronic toys and games
21 June 2006
Working knowledge [Computing Business]
20 June 2006
Tech creates a bubble for kids [USA Today]
19 June 2006
Chinese-European collaboration on HCI, usability and user-centred design

The Sino European Systems Usability Network (SESUN) is an EU funded project developing active and sustainable links between the Chinese and European IT communities, as well as promoting HCI / usability within China and facilitating the design of a new generation of usable ITC systems that support people in their everyday and working lives. In […]

18 June 2006
Self-checkout? Just you wait [The Washington Post]
18 June 2006
In China, dreams of bright ideas [The Washington Post]

The Washington Post has a long story about innovation in China and what the Chinese leadership is doing to stimulate it. “Instead of millions of Chinese youths assembling somebody else’s inventions, the party leadership has concluded, the time is right for China to come up with its own ideas and sell them to everyone else. […]

18 June 2006
To charge up customers, put customers in charge [The New York Times]
15 June 2006
Service innovation through design thinking
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