putting people first
by experientia
Daily insights on user experience, experience design and people-centred innovation
20 February 2006
Historic city of Bath to host wireless experiment [Reuters | CNN]

Britain’s historic city of Bath is to host an experiment in advanced wireless computer technology that could provide the blueprint for developing the world’s next generation of mobile phones and lap-tops. Called Cityware, the project will see 30 volunteers using state-of-the-art mobile telephones to access interactive technology and gauge its use. “Pervasive technology that is […]

putting people first
by experientia

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

25 October 2014
Experientia president to speak at User Friendly 2014 in China

Experientia president Michele Visciola is one of the keynote speakers at User Friendly 2014, the annual user experience conference of UXPA China, to be held in Wuxi, China, 13 to 16 November. The theme of the 11th conference is the “new era of the experience economy,” thus underlining the importance of transferring UX concepts and […]

19 October 2014
Event: Why the world needs anthropologists

An upcoming event is encouraging anthropologists to “come out of their ivory towers” and work more closely with their colleagues in the field, in order to bridge the gap between “pure” and “applied” anthropology. The international symposium “Why the world needs anthropologists” (Facebook page) will be held on 5 December 2014 in Padua, Italy. Experientia […]

20 February 2006
Historic city of Bath to host wireless experiment [Reuters | CNN]

Britain’s historic city of Bath is to host an experiment in advanced wireless computer technology that could provide the blueprint for developing the world’s next generation of mobile phones and lap-tops. Called Cityware, the project will see 30 volunteers using state-of-the-art mobile telephones to access interactive technology and gauge its use. “Pervasive technology that is […]

20 February 2006
Designing the experience of Islam

Bob Jacobson is starting a new trend on his blog Total Experience. Rather than looking at precise commercial or institutional issues, he analyses broad social phenomena from the point of view of experience design, and hints at the possibility that there might be ways to design them better, even if they are complex and deeply […]

20 February 2006
Are you experienced? [Times2]

How we spend our money is changing. In the new ‘experience economy’ we pay to do things, not have things. Melanie Howard, sociologist and co-founder of the Future Foundation, a consumer think-tank, believes that, as a society, we are hauling ourselves up Abraham Maslow’s famous pyramid of needs, at the apex of which lies “self-actualisation”. […]

19 February 2006
Vision through sound [Toronto Star]

Researcher Bill Buxton started his career as a musician in Toronto, but found his true calling mixing computer science with his passions for music and design. Now at Microsoft Research, the human-computer interaction and computer graphics pioneer will collaborate with researchers in the company’s five global labs to bring his skills in designing for human […]

19 February 2006
Phone firms targeting of under-fives is ‘as bad as marketing junk food’ say MPs [The Independent]

Senior [UK] MPs are calling for an urgent government inquiry into the “targeting” of children with cartoon mobile phone merchandise, including Winnie the Pooh, dangly soft toys and Scooby-Doo mobile phone covers. They warn that a huge selection of mobile phone toy accessories and “wallpaper”, includingToy Story ringtones, Tigger phone “danglies” and Finding Nemo phone […]

18 February 2006
Tourists replacing guidebooks with information on mobile devices [Reuters]

Travelers are starting to leave behind heavy, dog-eared guidebooks and instead are cramming their much lighter mobile devices with all the necessary tips they’ll need to discover new parts of the world. Airlines, tour operators, entrepreneurs and even old-fashioned travel book publishers have been unleashing a wave of information accessible with MP3 players and mobile […]

18 February 2006
The rise of ethnography at Intel

The company at the heart of the machine is trying harder to get into the heads of its users. In the latest MRWho, MrWeb’s Michael Kenyon talked to Ken Anderson, Manager of People and Practice Research at Intel and one of the company’s small but growing band of ethnographers. Intel currently employs the largest number […]

17 February 2006
Philips releases Entertaible, a new social gaming platform

Philips unveils the Entertaible – a 21st century tabletop gaming platform that marries the best of electronic and traditional board games in a natural and simple way. Sitting comfortably around the game table, people can enjoy both the shared experience of playing together and the excitement of being able to directly interact with an electronic […]

17 February 2006
Mattel workshop on play experiences for the next generation

Looking to generate new ideas about the future of play, Mattel invited the Interaction Design Institute to present concepts during its company-wide Play Experiences for the Next Generation workshop. Children discover the world through play. Playing shapes human mental and physiological development, social relationships, identities, and learning processes. The emergence of the computer as an […]

17 February 2006
Visa’s virtual Olympic challenge [Business Week]

The credit-card giant scored a hit with its online “advergame.” And it’s not alone, as companies try to think of new ways to snag eyeballs There’s a new competition at the Winter Olympics this year — and it involves virtual, rather than actual, athletes. On Feb. 15 winners of an online, Olympic-themed advertising game, or […]

16 February 2006
Eisermann leaves Design Council as it reviews its strategy [Design Week]

The British design magazine Design Week reports today that Richard Eisermann, director of design and innovation at the UK Design Council, has left the organisation prematurely to co-found the start-up consultancy Prospect, after two and a half years in the role. He will not be immediately replaced in the short term, because the Design Council […]

16 February 2006
Growing numbers surf the web just for fun

More than ever, people are getting on the Internet to hang out or just blow off some time, a study by the Pew Internet & American Life Project said Wednesday. Some 40 million Americans said they go online just for fun, up from 25 million the year before, the first big jump in about five […]

16 February 2006
Funding invention versus managing innovation [Business Week]

This Business Week article by John Hagel and John Seely Brown focuses mainly on an American context, but many of its points could easily be applied to government policies on innovation elsewhere: “In the West, we still confuse invention with innovation. Even worse, we tend to focus narrowly on breakthrough technology or product invention — […]

16 February 2006
The Persona Lifecycle: a field guide for interaction designers

The Persona Lifecycle, First Edition : Keeping People in Mind Throughout Product Design The Persona Lifecycle (Amazon – Elsevier) addresses the “how” of creating effective personas and using those personas to design products that people love. It doesn’t just describe the value of personas; it offers detailed techniques and tools related to planning, creating, communicating, […]

16 February 2006
The penumbra effect: designing the bird-flu crisis experience

Bob Jacobson just published a thoughtful reflection in his Total Experience blog on how experience design can help us becoming better prepared in dealing with a bird flu pandemic. “How we experience a potential crisis, a condition that by definition we haven’t experienced before (any of us, experts or laypersons), determines how we respond. This […]

16 February 2006
10 rules for experience-based technology [eWeek.com]

Features don’t matter any more. Welcome to the Age of User Experience. As computing and digital devices move more and more into the consumer space, features and functionalities will increasingly take the back seat as motivators for technology adoption: As the iPod abundantly shows, user experience (along with a strong brand and clever marketing) is […]

16 February 2006
How they know what you like before you do [Christian Science Monitor]

The high-tech tracking of people’s preferences puts firms in touch with tastes. Over the past decade, e-commerce has taken a cue from the notion that friends give the best recommendations. Personalized suggestions have become more commonplace as various forms of media converge, industry professionals say, and this could both change the entertainment industry and give […]

15 February 2006
Synthesis report of Davos discussions on design and innovation

in/situm, a qualitative research and user-centred consulting firm with offices in Mexico, Brazil and USA, published a short report summarising those contributions and discussions at the Davos World Economic Forum 2006 dealing with design and innovation strategy. Download report (pdf, 144 kb, 7 pages)

14 February 2006
UPA publishes second issue of Journal of Usability Studies

The Usability Professionals’ Association (UPA) just published the second issue of its Journal of Usability Studies, a peer-reviewed, international, online publication dedicated to promote and enhance the practice, research, and education of usability engineering. THE IMPLICATIONS OF CULTURAL DIFFERENCES The issue of cultural issues and their impact on product design and usability have been occupying […]

14 February 2006
Toy makers are betting on toddler tech [Market Watch]

From industry giants Mattel and Hasbro to smaller players LeapFrog and VTech, toy manufacturers are lowering the age ranges for their high-tech and educational offerings at this year’s Toy Fair, betting that “toddler tech” will help reverse several years of slumping sales. The toy industry has responded [to its market challenges] by embracing technology, adding […]

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