putting people first
by experientia
Daily insights on user experience, experience design and people-centred innovation
28 February 2006
Interview with Adaptive Path founder Peter Merholz

NextD, the journal for “ReRethinking Design”, just published a very long interview with Peter Merholz, founding partner of Adaptive Path and the mind behind Peterme.com. The interview by GK VanPatter, founding partner of NextD, Humantific and UnderstandingLab, covers such issues as user experience design, anthropology, ethnography, condescension towards users, design as a community of knowledge, […]

putting people first
by experientia

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

25 October 2014
Experientia president to speak at User Friendly 2014 in China

Experientia president Michele Visciola is one of the keynote speakers at User Friendly 2014, the annual user experience conference of UXPA China, to be held in Wuxi, China, 13 to 16 November. The theme of the 11th conference is the “new era of the experience economy,” thus underlining the importance of transferring UX concepts and […]

28 February 2006
Interview with Adaptive Path founder Peter Merholz

NextD, the journal for “ReRethinking Design”, just published a very long interview with Peter Merholz, founding partner of Adaptive Path and the mind behind Peterme.com. The interview by GK VanPatter, founding partner of NextD, Humantific and UnderstandingLab, covers such issues as user experience design, anthropology, ethnography, condescension towards users, design as a community of knowledge, […]

28 February 2006
In California, new kind of commune for elderly [The New York Times]

They are unlikely revolutionaries. Bearing walkers and canes, a veritable Merck Manual of ailments among them, the 12 old friends — average age 80 — looked as though they should have been sitting down to a game of Scrabble, not pioneering a new kind of commune. Opting for old age on their own terms, they […]

28 February 2006
User experience: the next step for IA’s?

At his keynote speech at the Italian IA Summit, Peter Boersma, senior experience designer for info.nl, argued that information architects are all user experience practitioners who practice IA from time to time. “Unless you have never done anything else than analyse, structure and group large volumes of content only to hand-off that work to others, […]

28 February 2006
Classifying experiences

Sorting, Classifying, and Labeling Experiences … in order to understand all factors contributing to how a product (or service) is perceived While plenty of practitioners invoke the word ‘experiences’, how often are we talking about the same thing? From ‘user experiences’ to the ‘experience economy’, from ‘designing for experiences’ to ‘brand experiences’, from ‘customer experience […]

26 February 2006
Publicis Groupe launches Denuo, a new futures practice

Publicis Groupe has set up a new digital venture – a standalone consultancy to help clients, and their budgets, leave behind traditional advertising and move toward digital, interactive and mobile media. Publicis Groupe, the international advertising and media conglomerate, has announced the launch of Denuo, a major new strategic initiative designed to anticipate and exploit […]

26 February 2006
Interview with Larry Tesler, Yahoo!’s VP of user experience and design

The resume of Larry Tesler (Wikipedia article – personal site) reads like the history of interaction design. He worked at Xerox PARC and Apple, created and managed the usability group at Amazon, and is now vice president of user experience and design at Yahoo!, managing the company’s interaction designers, visual designers and design researchers, and […]

24 February 2006
Berlin comes in from the cold [Financial Times]

Sixteen years after the Wall came down, the German capital looks like a mess: it’s virtually bankrupt, unemployment is rampant and the property market is dismal. To all intents the city is a failure – but its reborn creativity makes it a fabulous failure. [In the early 1990’s it was thought] that the [city’s] population […]

24 February 2006
Gain, the relaunched AIGA journal of business and design

AIGA, the professional association for design, has just relaunched its Gain journal, dedicated to stimulating thinking at the intersection of design and business. The launch issue contains a huge amount of material (no less than 30 articles) organised in such categories as customer-centered design, the DUX 2005 conference, design as strategy, design process, and communicating […]

24 February 2006
What Ikea could teach Alitalia [Business Week]

Design Continuum CEO Gianfranco Zaccai imagines an airline that strives to provide an overwhelmingly positive customer experience I recently visited Boston’s new Ikea store with my two young children. A few days later, I flew to Italy on my usual carrier, Alitalia. The two experiences offered quite a lesson in the design of a customer […]

24 February 2006
Philips researcher provides cognitive science angle on experience economy

  Mark Van Doorn of Philips Research published a short paper on the website of the European Centre for the Experience Economy, that provides a cognitive science angle on the experience economy. "Many views on the experience economy start with the behavior of actors in society at large and try to understand and explain their […]

24 February 2006
Sir Ken Robinson on creativity and education [Business Week]

Education guru Sir Ken Robinson talks about the importance of nurturing innovative solutions in the classroom — indeed, in every aspect of modern life. Sir Ken Robinson, now a senior advisor to the J. Paul Getty Trust in Los Angeles, was knighted in 2003 for his commitment to creativity and education. for four years from […]

24 February 2006
Open Health, a UK Design Council report on creating new healthcare systems

The UK Design Council published its first RED report: ‘Open Health’, following up on the paper “Health: Co-creating Services” (which was discussed here). Chronic disease and conditions related to an unhealthy lifestyle have reached epidemic proportions and are rising still. This presents a momentous challenge for the current healthcare system. Looking at the problem from […]

23 February 2006
User-centred design becomes transformation design – updated

A new design discipline is emerging from groups across the world. It applies traditional design skills in a new way to social and economic issues. It uses the design process as a means for a wide range of disciplines and stakeholders to collaborate. It develops solutions that are practical and desirable. It is an approach […]

22 February 2006
Advertising 2.0

What everybody in advertising, marketing and media should know about the technologies that are reshaping their business. What’s the effect of an advertising campaign, in a world where every consumer has instant access to all hard data about any given product? How can we even reach these consumers in a media landscape that consists of […]

22 February 2006
World’s first ‘ambient experience’ cardiology suite opens at Catharina Hospital in Eindhoven, the Netherlands

The Catharina Hospital in Eindhoven, the Netherlands and Philips today opened the world’s first Ambient Experience Catheterisation Lab (CathLab). The ambient experience design concept aims to improve the workflow of physicians considerably and reduce anxiety of heart patients undergoing catheterisation. Initial tests show that the ambient experience design concept is leading to faster diagnoses, lower […]

22 February 2006
Creativity and design to transform a former coalmine area

The former coalmine area of Zollverein has become a symbol of structural change in the Ruhrgebiet of Germany. The large scale interventions taking place there are an example of how creative industries can become the engine of economic transformation. After from having become a UNESCO World Heritage Site, the former mining grounds of Zollverein are […]

22 February 2006
Using interactive design to make global statistics comprehensible [Business Week]

Gapminder is a nonprofit, supported by the UNDP, dedicated to better communicating and disseminating global-development statistics — as a means to “mind the gap” between the world’s rich and poor, sick and healthy. Gapminder wants to be more than just graphics. Between the clean lines and clarity of its presentations lies an argument about the […]

22 February 2006
Intel hiring more than 100 anthropologists and other social scientists [MIT Technology Review]

Why is Intel, the giant chip maker, in the process of hiring more than 100 anthropologists and other social scientists to work side by side with its engineers? While the success of this strategy will become clearer over the next 12 to 18 months, it’s obvious Intel is betting that sales will rise and new […]

21 February 2006
EU to challenge MIT with new institute [AP | CNN]

The European Union is to unveil plans Wednesday for the creation of a rival to the Massachusetts Institute of Technology, reflecting fears that academic standards are slipping further behind the United States and risk being overtaken by China and India. The proposal for a “European Institute of Technology” (website | press release | FAQ) will […]

21 February 2006
Innovative technologies for disabled children

When six-year-old Tilly Griffiths from Staffordshire wanted to join her elder sister’s ballet class, her parents turned for help to a little known charity that designs and manufactures one-off pieces of equipment for disabled people. Based in an old chapel just outside Watford in Hertfordshire, Demand (short for Design and Manufacture for Disability) was set […]

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