putting people first
by experientia
Daily insights on user experience, experience design and people-centred innovation
13 January 2006
Job opportunities at Experientia

  We have some job opportunities at Experientia, the company that I founded with three other partners some months back. However it is crucial that you are fluent in Italian, and it would help if you are based in or around Turin. We have some possibilities for people who have at least three years experience […]

putting people first
by experientia

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

25 October 2014
Experientia president to speak at User Friendly 2014 in China

Experientia president Michele Visciola is one of the keynote speakers at User Friendly 2014, the annual user experience conference of UXPA China, to be held in Wuxi, China, 13 to 16 November. The theme of the 11th conference is the “new era of the experience economy,” thus underlining the importance of transferring UX concepts and […]

19 October 2014
Event: Why the world needs anthropologists

An upcoming event is encouraging anthropologists to “come out of their ivory towers” and work more closely with their colleagues in the field, in order to bridge the gap between “pure” and “applied” anthropology. The international symposium “Why the world needs anthropologists” (Facebook page) will be held on 5 December 2014 in Padua, Italy. Experientia […]

13 January 2006
Job opportunities at Experientia

  We have some job opportunities at Experientia, the company that I founded with three other partners some months back. However it is crucial that you are fluent in Italian, and it would help if you are based in or around Turin. We have some possibilities for people who have at least three years experience […]

13 January 2006
Estonians twice as likely to use public e-services than Britons [Usability News]

The UK’s e-government strategy is fragmented and producer driven, says Andrew Lomas, author of “Rewiring Democracy”, a study that compares Estonia’s record in e-government with Britain’s – and finds the bigger country lacking. “Despite a lower level of personal Internet usage in Estonia, Estonians are over twice as likely to utilize the Internet to interact […]

12 January 2006
An anthropologist at an architecture firm

I have always been convinced that the traditional research approach as applied in architectural practices is conceptually closer to user experience research than that found in most other contexts. Peter Merholz just alerted me to MKThink, an architecture firm which apparently has a resident anthropologist, who is getting the firm to move beyond standard architectural […]

12 January 2006
Recent Design Council publications

This morning I interviewed Richard Eisermann, Director of Design & Innovation at the UK Design Council, and you will read more about that soon. He pointed me to a number of interesting Design Council publications. They are all available for download: Futureproofed: A look at why the UK needs design and a report on the […]

11 January 2006
Digital interactive television for older people [BBC]

The University of Dundee’s Department of Applied Computing is looking for people who accept the potential advantages of new technology but whose experience is more pain than pleasure. It wants to explore how fear of change can be reduced by making things such as digital television much simpler to use. One major change that most […]

11 January 2006
Philips design magazine provides vision for simplicity

Philips released today the January issue of new value by One Design, its online quarterly design magazine. The current issue starts with an introductory article by Stefano Marzano, CEO and chief creative director, and then continues with an overview of the Philips internal design awards, a report on the exploratory design project Next Simplicity and […]

11 January 2006
Forrester slams hard to use consumer electronics

  Consumer electronics companies will miss out on up to $3.8bn in revenue by 2010 because buyers are not able to use their devices properly, according to a Forrester Research report. Apart from the obvious newsworthiness of this sales message, it is worth noting for the usability industry, that the very fact of a report […]

11 January 2006
Design and innovation at Davos World Economic Forum [Business Week]

This year’s World Economic Forum features a roster of programs seeking to bring business up to speed on new thinking about innovation. The World Economic Forum, held annually in Davos, Switzerland, is a high-altitude, high-profile gathering of the globe’s business and political elites. Microsoft’s Bill Gates is a regular, as are Google’s Eric Schmidt, Sergey […]

10 January 2006
Insperiences

Trendwatching has just updated its Sept/Oct 2004 “Insperience” newsletter. “In a consumer society dominated by experiences in the (semi) public domain — often branded, designed, themed and curated to the nines — Insperiences represent consumers’ desire to bring top-level experiences into their domestic domain.” Read full newsletter

10 January 2006
Defining user experiences for applications versus information resources on the web

Leo Frishberg argues in UXMatters that “though the process of designing and creating application and information space user experiences for the Web is virtually the same—even if the deliverable design documents may differ—their user experiences are fundamentally and profoundly different.” “For designers, business analysts, marketing consultants, and others who are sincerely interested in delivering the […]

10 January 2006
The user experience of a product is everything that’s not human-computer interaction

  “The user experience of a product is everything that’s not human-computer interaction. It’s everything that affects how someone interacts with a tool–whether it’s software, hardware, a service, or whatever. To me, this meant that I had to deal with all of the squishy, abstract things that good cognitive psychology and computer science-trained designers like […]

9 January 2006
Mobile phones are so complex you can’t even send an sms

In a study entitled ‘HandyERGO’ conducted by the technical college in Gelsenkirchen in Germany, almost two thirds of the more than 1,200 subjects failed to send a simple SMS using a strange mobile phone. This vividly illustrates how mobile phone users are often unable to find the basic applications they want to use because of […]

7 January 2006
When consumers became producers

  In reflecting on the Consumer Electronics Show in Las Vegas, Business Week’s Bruce Nussbaum concludes that one trend is clear: “Companies that want to succeed must be in the enabling business, not the product or even the service business. Today, you have to build capabilities of entertainment, shopping, education, employment, you name it. Consumers […]

6 January 2006
RSA website on inclusive design

Inclusive design is about ensuring that environments, products, services and interfaces work for people of all ages and abilities. Many people are interested in this, but there is no ready source of information, methods, tools and examples to help them achieve it. This website aims to plug that gap by bringing together new and existing […]

5 January 2006
Creativity and design as tools for regional innovation

  Here are some links for those interested in the role of creativity and design as tools for innovation, especially in the context of regional development. Creative London: realising the economic potential of London’s creative industries London’s mayor commission on the creative industries focuses on four themes: nurturing and commodifying creativity, developing Production Chains, management […]

4 January 2006
Innovation tour of America for Indian executives with an emphasis on customer-centred approach

Innovation consulting firm BrainReactions LLC is now offering six-day “innovation tours” of America for Indian executives, with the first of these tours scheduled to take place in early April. Each Innovation Trip combines a mix of hands-on workshops, meet-and-greets with innovation thought leaders and cultural excursions within two primary U.S. innovation hubs: Boston and Silicon […]

4 January 2006
The cute factor [The New York Times]

Scientists who study the evolution of visual signaling have identified a wide and still expanding assortment of features and behaviors that make something look cute: bright forward-facing eyes set low on a big round face, a pair of big round ears, floppy limbs and a side-to-side, teeter-totter gait, among many others. Cute cues are those […]

4 January 2006
User experience becoming crucial in intranet design

  In a recent CIO Magazine article about intranet trends to watch for in 2006, Shiv Singh of Avenue A | Razorfish highlights the user experience: “Employees are demanding simpler, more intuitive and more “Web” like intranet experiences. […] A few years ago, employees barely cared about their company intranets. Today, they’re using their intranets […]

3 January 2006
Job openings in innovation and interaction design

  Nearly five years ago Judy Wert (based in New York) recruited me for a position at the Interaction Design Institute Ivrea (based in Italy), which eventually brought me to start an experience design company in Turin (with another recruitee of hers actually), as well as this blog on experience design. She just asked me […]

3 January 2006
Google to launch its own PC

  According to the Register, Google is planning to provide an own-brand Windows-less PC and sell the low-cost system through a partnership with retail giant Wal-Mart. The machine and/or the sales deal could be announced as early as this coming Friday. Crucially, the rig is said to be based on Google’s own operating system – […]

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