Daily insights on user experience, experience design and people-centred innovation Audience
7 November 2005
The experience of a luxury airline [Business Week]

How do you launch a luxury airline that simply has to stand out from the pack? As the recent demise of Delta’s Song indicates, finding profitable ways to improve the air-travel experience isn’t easy, even at premium prices. How does Eos Airlines aim to do it? If you’re Eos CEO Dave Spurlock, you start with […]

putting people first
by experientia

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

1 January 2015
Happy Playful New Year
21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

7 November 2005
The experience of a luxury airline [Business Week]

How do you launch a luxury airline that simply has to stand out from the pack? As the recent demise of Delta’s Song indicates, finding profitable ways to improve the air-travel experience isn’t easy, even at premium prices. How does Eos Airlines aim to do it? If you’re Eos CEO Dave Spurlock, you start with […]

7 November 2005
Usability design yet to gain ground in India

  Usability is an approach to product development that incorporates direct user feedback throughout the development cycle in order to reduce costs and create products and tools that meet user needs. India may have achieved global recognition as an IT powerhouse, but still needs to grow in terms of usability. Towards this end, Human Factors […]

7 November 2005
Why aren’t we being served? [The Daily Telegraph]

Service in British shops is among the worst in Europe. But, says Clare Coulson in the Daily Telegraph, we shouldn’t have to put up with it. […] Paul Bennett, head of consumer experience at IDEO – a design consultancy – says that good customer service isn’t rocket science. “Like most shoppers, I just want to […]

6 November 2005
Italy aggressively pursues Wi-Fi and WiMAX

Under new policies and initiatives from its Ministry of Communications, Italy is turning to Wi-Fi and WiMAX to make broadband Internet access more universally available throughout the country. On October 4th, the Minister for Communications, Mario Landolfi, issued a new decree which extended the availability of Wi-Fi — already being used in airports, train stations, […]

6 November 2005
Bruce Nussbaum on businesses co-creating products and services with consumers in developing countries

Bruce Nussbaum, who writes a column on innovation and design for Business Week, reflects today on the IDSA/HP Design About on BOP–the bottom of the pyramid. “Gary Elliot, the vice president of brand marketing for HP, talked about “Me-ism” in the US, the idea that form follows me today, that “me” is the center of […]

6 November 2005
Huge list of design and innovation links

  The managing innovative thinking + design blog contains a huge list of design and innovation links, grouped under such headings as ethnographic research, emotional intelligence, design research, user empathy, etc. The value of the blog is entirely in the sheer volume of links it provides. Unfortunately, the overview is very messy and it is […]

5 November 2005
Samsung’s DigitAll magazine repositions itself (and becomes boring in the process)

Samsung just posted the second edition of its lifestyle and innovation magazine DigitAll. While the first issue had a more open attitude than similar initiatives of competitors (e.g. Nokia, Motorola), by reflecting on the strategies of other companies, including Adidas and Netflix, and reposting from sites such as Engadget and Worldchanging, the new issue is […]

5 November 2005
UXmatters: a new experience design web magazine

UXmatters, a new experience design web magazine, was launched yesterday (World Usability Day). I just finished reading all the articles of the first issue and it turns out to be a truly valuable industry resource that I plan to refer to regularly in this experience design blog. My compliments to the team behind this initiative […]

5 November 2005
Researchers look to create a synthesis of art and science for the 21st century [The New York Times]

The six-story Calit2 laboratory, which overlooks the Pacific Ocean, is designed for 900 faculty and student researchers. Two separate wings extend from the main building. On one side is an ultrasterile set of nanotechnology clean rooms designed for making devices like sensors for detecting pollutants, biological warfare agents and cancer cells. On the other side […]

3 November 2005
Why are tech gizmos so hard to figure out? [USA Today]

Today’s tech toys throw in goodies we scarcely used to imagine, from cellphones with tiny TV screens to computers that stream video wirelessly through your house. But lots of those features you probably don’t want, can’t use or don’t know exist. […] Now, an army of “usability” advocates are vowing to do something about it. […]

2 November 2005
HP’s front lines of innovation [Business Week]

As Hewlett-Packard’s director of design and brand experience, Sam Lucente’s job is to use insights from the design, technology, and marketing fields to enhance the consumer’s interaction with HP products. In an interview with Business Week, he talks about the challenges of “orchestrating this complex ecosystem to create a wonderful customer experience” Read full story

2 November 2005
The secret of making things work [BBC]

Consumers forever grumble about products and services making their life difficult, but there are some shining examples leading the way. As World Usability Day approaches, what are the best doing right? Read full story

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