putting people first
by experientia
Daily insights on user experience, experience design and people-centred innovation
22 November 2005
A debate on design, innovation and business

  Michael Bierut of Pentagram argues in the piece on “Innovation is the new black” at Design Observer that corporations are uncomfortable with the term “design” and prefer to call it “innovation.” This provoked a very insightful response by Larry Keeley of Doblin (posted in its entirety on CPH127) where he argues that innovation is […]

putting people first
by experientia

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

25 October 2014
Experientia president to speak at User Friendly 2014 in China

Experientia president Michele Visciola is one of the keynote speakers at User Friendly 2014, the annual user experience conference of UXPA China, to be held in Wuxi, China, 13 to 16 November. The theme of the 11th conference is the “new era of the experience economy,” thus underlining the importance of transferring UX concepts and […]

22 November 2005
A debate on design, innovation and business

  Michael Bierut of Pentagram argues in the piece on “Innovation is the new black” at Design Observer that corporations are uncomfortable with the term “design” and prefer to call it “innovation.” This provoked a very insightful response by Larry Keeley of Doblin (posted in its entirety on CPH127) where he argues that innovation is […]

22 November 2005
UPA announces business speakers for 2006 annual conference

UPA 2006: Usability Through Storytelling brings together engaging speakers from the fields of education, culture, design, technology and entertainment, including: – Steve Denning, “organisational storyteller extraordinaire” – Kevin Brooks, senior staff researcher, Motorola Labs – Nelson Soken, senior engineering manager, Cardiac Rhythm Management business unit, Medtronic – Annie Archbold, lead web communications specialist, Center for […]

20 November 2005
Yahoo’s social research lab at UC Berkeley

UC Berkeley and Yahoo! recently established a joint research laboratory, headed by Prof. Marc Davis, to explore and invent social media and mobile media technology and applications that will enable people to create, describe, find, share, and remix media on the web. Yahoo! Research Berkeley brings together experts in the fields of media technology, social […]

20 November 2005
Nokia’s Usability eUpdate

  Since recently Nokia publishes Usability eUpdate, a monthly newsletter completely focused on mobile usability and user experience. – June issue – August issue – September issue – October issue – Click here to subscribe. It is developed by the people who are responsible for the usability section on Forum Nokia, the Nokia site for […]

17 November 2005
UN predicts ‘internet of things’ [BBC]

Changes brought about by the internet will be dwarfed by those prompted by the networking of everyday objects, says a UN report. The study looks at how the use of electronic tags and sensors could create an “internet of things”. The report by the International Telecommunication Union was released at the UN net summit in […]

17 November 2005
UN debut for $100 laptop for poor [BBC]

A prototype of a cheap and robust laptop for pupils has been welcomed as an “expression of global solidarity” by UN Secretary General Kofi Annan. The green machine was showcased for the first time by MIT’s Nicholas Negroponte at the UN net summit in Tunis. He plans to have millions of machines in production within […]

16 November 2005
High tech child’s play [Christian Science Monitor]

This Christmas, tech-peddlers are turning their gaze toward kids, with new lines of grown-up gadgets built for tiny hands. “There’s a shift in need in terms of what a child finds fun and entertaining,” says Jim Silver, editor of the toy trade publication Toy Wishes. “A lot of that has to do with the computer […]

16 November 2005
Technology lets high-end hotels anticipate guests’ whims [The New York Times]

At the Mandarin and other high-end hotels, new computer systems that connect individual rooms to network servers can now keep track of guests’ preferences and change the room conditions automatically. These “smart” systems can learn whether a frequent guest likes the lights dimmed, the curtains closed or the room toasty warm. They can also personalize […]

15 November 2005
Embedding design into business

“Embedding design into business” is the title of a long article by Roger Martin, dean of the Joseph L. Rotman School of Management in Toronto, Canada, that just appeared in the School’s magazine. “Firms everywhere are realising they can jump-start growth by becoming more design-oriented. But to generate meaningful benefits from design, they will first […]

15 November 2005
Putting people at the heart of public services

The British Government is working on a series of strategies to put an entirely different dynamic in place to drive the UK public services: one where the service will be driven not by the managers but by the user – the patient, the parent, the pupil, and law abiding citizen. It has already implemented this […]

14 November 2005
Who knows more about Aria Magazine?

At the Venice Biennale I was handed a copy of the very trendy Aria Magazine, a bilingual (English / Italian) quarterly magazine for travellers, or as their press release says, “the first magazine about Emotional Geography”. Same thing just now at a Nokia stand during Artissima, Turin’s contemporary art fair. The luxurious and artsy magazine […]

14 November 2005
Ferrari exploits the laws of attraction [Financial Times]

  The Penske-Wynn car dealership in Las Vegas’s newest casino resort had a problem when it opened in April. About 1,500 people a day were trooping in to ogle the Ferrari and Maserati sports cars parked on the showroom floor, forcing staff to spend as much time on crowd control as selling cars. The dealership, […]

12 November 2005
A social view on user experience

Katja Battarbee and Ilpo Koskinen of the University of Art and Design Helsinki provide a social view on user experience in their paper “Co-experience: user experience as interaction”, published in the first issue of CoDesign. “User experience is becoming a key term in the world of interactive product design. The term itself lacks proper theoretical […]

12 November 2005
Neil Gershenfeld interviewed on NPR

In a half hour audio interview on NPR’s Talk of the Nation, Neil Gershenfeld of MIT says a revolution is on the horizon for manufacturing — that existing technologies and tools can bring capabilities once only held by huge factories down to the personal level. Neil Gershenfeld is the author of the book FAB: The […]

12 November 2005
Experience marketing to woo business customers [CMO]

  More and more B2B companies are turning to experience marketing to woo business customers. “B2B companies, especially in the technology, pharmaceutical and banking industries, are looking for ways to immerse their business clients in experiences that tell a brand story. Companies such as IBM are realizing that business clients are not emotionally inured; rather, […]

11 November 2005
The computer as a social tool [International Herald Tribune]

  We clearly have a love-hate relationship with digital technology, a new study confirms. We love how easily it allows us – through e-mail, sending photos and exchanging news and information – to communicate with friends and family, but we hate the slowness, the frustration and generally not knowing how to get the best out […]

11 November 2005
Fortune’s Business Innovation blog

  Business Innovation 2005 is the name of the weblog that accompanies this year’s Fortune Innovation Forum, which will be held November 30-December 1 in New York City. Inspired by the event’s comprehensive lineup of discussion topics and speakers (including Chris Bangle and Eric Von Hippel, already featured in this blog), the weblog showcases interesting […]

11 November 2005
Mobility special in today’s Financial Times

Plugged into it all From Japanese girls texting their friends to the BlackBerry-armed executive, it’s now who you are connected to, not who you know. But does this mean greater freedom or loss of control? Failed to fly Why do some inventions just not take off? All ringing, all dancing The latest phone handsets offer […]

11 November 2005
Six decades – and six different roles for the designer

Anna Valtonen of the University of Art and Design Helsinki reflects on the different roles of the industrial designer over the last six decades, as applied to Finland. When the professional practice of industrial design first started to form, the designer was a creator whose work was likened to that of the artist. In the […]

11 November 2005
The everyday life of global brands

In this long feature, Rick Robinson, global director of GFK NOP‘s Observational & Ethnographic Practice, discusses ethnography and branding, and argues in much detail how ethnography can help companies gain a true understanding of their customers — including their interactions, thoughts and behaviors, as well as the context in which they take place. Rick E. […]

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