“I see my work as an anthropologist as identifying and describing what these natives of the digital world are doing, in ways which are informative to people who may not have grown up in that environment, as well as to people trying to develop those kinds of technologies,” she says.
The haute-design store has three booths, or pods, each with a computer that customers can use to assemble their own unique sneakers.
From Josh Rubin, one of the store’s visitors: “Clearly the focus of the Design Lab is on the experience of customisation. The fact that three weeks after visiting a pair of shoes arrives in the mail is almost like a delayed party favor. Wearing them is as much an opportunity to express your individuality, as it is a chance to tell the story of being in the Design Lab.”
Steve Portigal and Niti Bhan write about what you need to consider when bringing on strategic design services and hiring a design firm and focus on three key issues: The Problem (defining your needs), the People (who the players are), and the Partnership (the nature of the engagement).
Design firms are businesses, but with unique perspectives and unique work processes. Understanding a bit of the industry culture will go a long way in helping you to establish a successful engagement.
At the beginning of the nineteenth century, a handful of European theorists rejected the purely dispensational tenets of mainstream pedagogy in favor of a trend known as “natural education.”
The new doctrine called for nourishing a child’s innate curiosity through hands-on activity. In turn, proponents transformed the instructor’s role from lecturer to facilitator. They replaced rote learning with object lessons, extended the classroom beyond the walls of the schoolhouse, and encouraged sensory engagement in, and about, the environment.
According to Lucas’ thoughtful article, Fröbel’s historic innovation provides an informative case study for all who endeavor to compose experiential systems in the future.
“The most tangible thing in the mobile phone business is the signed contract – a sheet of paper. The services you purchase cannot be seen nor touched. In the course of the project, EOOS pursued the concept of re-materialisation.”
Read full post (with images)
It is in their words, “an exploration of the creation, and creatives, behind the trend that’s reinventing the media landscape.”
Vodafone Portugal is the first company in the Group to introduce the new logo and one of the first to use the ‘NOW’ communication concept.
Innovation labs are a key part of a movement to overhaul old-style R&D. They are designed to complement, and sometimes even replace, the intensive traditional system — which required that scientists or engineers toil away privately for years in the pursuit of patents, then hand their work over to product developers, who in turn dropped it onto designers’ and marketers’ laps for eventual shipment out to the public. [...]
The need for speed in innovation stretches beyond high-tech companies. Outfits as varied as Mattel, Steelcase, Boeing, Wrigley, Procter & Gamble, and even the Mayo Clinic now use such labs to shatter bureaucratic barriers that have grown up among inventors, engineers, researchers, designers, marketers, and others. [...]
Instead of assembly line, think swarming beehive. Teams of people from different disciplines gather to focus on a problem. They brainstorm, tinker, and toy with different approaches — and generate answers that can be tested on customers and sped to the market.
CSAIL and Nokia will establish a new research facility – the Nokia Research Center Cambridge – near the MIT campus, where researchers from MIT and Nokia will work closely together on a new vision for mobile computing.
“Information and communication technologies are becoming ever more critical in all aspects of our personal and professional lives,” said MIT President Susan Hockfield. “By carrying out long-term research in these fields, including novel uses of hand-held devices, MIT and Nokia will make new communication opportunities and services available for people around the globe.”
“User-Centered Design is a well established process that has been widely adopted by many organizations to deliver products that meet users’ expectations. IBM has regularly enhanced this process, which has now been consolidated within the broader framework of User Engineering. For completeness, the key information on User-Centered Design is retained for reference.”
“Marzano’s passion lies in humanising technology. His goal is to make homes and offices less cluttered with bulky gadgets, while still retaining a sense of logic and order. This tenet forms the basis for an ongoing Philips project called Ambient Intelligence, which sets out to create smart, interactive objects that are sensitive to people’s needs and can anticipate their behavior.” [...]
“In a bid to keep them in touch with what consumers want to use, rather than what simply looks cool, Marzano and his designers work closely with market researchers, psychologists, sociologists, philosophers, and anthropologists. It’s a concept Marzano has called High Design.”
(see also my older post with a speech by Marzano)
Though critical of the fact that all insights are filtered through only one design consultancy, IDEO, the reviewer praises the book for its capacity in building processes for an idea-generating culture within companies, and in the end boost companies’ level of innovation.
British child is familiar with up to 400 brand names by the time they reach the age of 10. Researchers report that kids are more likely to recognise Ronald McDonald and the Nike swoosh than Jesus. One study found that 69% of all three-year-olds could identify the McDonald’s golden arches – while half of all four-year-olds did not know their own name.
Researchers have found that children barely able to speak will still communicate a preference for certain brands, associating them with fun. One mother of an obese five-year old told Ofcom’s research team that her kids wouldn’t eat “normal shop spaghetti”, but tucked in once they saw Bob the Builder on the tin.
(Thanks Régine at we-make-money-not-art)
“On Wednesday, national carrier KPN will unveil a kid phone – iKids – with a built in GPS receiver, which remains working even when the phone isn’t activated. Parents can select three ‘safety zones’, areas where their children are allowed to play. If they wonder off to another area, parents receive an SMS message. They can also look up the child’s whereabouts on a virtual map. If one pre-defined number isn’t answered, the phone will try the next one.
Scarlet, which launched its Buddy Bear on October 15, targets 4 to 9 year olds. Kids can receive calls from all over the world, but they can only phone and SMS to four pre-defined numbers. The € 129 handset can also be used as a baby phone. Parents receive a warning SMS when the battery gets low.
This was the warning in two EU reports presented yesterday.
In the words of Janez Potočnik, the European Commissioner for Science and Research:
“[Our research] shows worrying trends in R&D investment and innovation in Europe. The growth rate of R&D intensity, i.e. R&D expenditure as percentage of GDP, has been declining since 2000. It is now close to zero.
I am afraid that Europe is on track to miss the objective it set itself to boost spending on R&D from 1,9 to 3% by 2010. And the most worrying conclusion of the key figures is that Europe is becoming a less attractive place to carry out research.
I am convinced that Europe needs a wake-up call. If the current trends continue, Europe will lose the opportunity to become a leading global knowledge-based economy.”
Interestingly, Ian Pearson, futurist at British Telecommunications, focuses on simplicity and mobile socialisation as major opportunities for tech development.
For grown-ups, WestPoint Home displayed a deep blue coverlet that keeps itself busy turning a chandelier on and off. Enabling this to work requires wiring the chandelier to an outlet, but once that’s done options abound: plug in a coffee maker or a television and they will be activated too, allowing countless seconds of additional bed time in the morning.
The company’s poly-fill pillows, meanwhile, can nudge you toward the land of Nod with an embedded speaker that makes the sounds of twittering birds or lapping waves. Other pillows will tune in a radio station, operate a television or hook up with an MP3 player.
If such interactive furnishings sound strange, they are. In the case of the adult coverlet, an invisible touch point causes tiny “conductive particles” in the pattern to send a signal to the outlet, said Andrew Ferber, a co-chairman of T-ink, a New York company with a patent on the technology. “The printing is ‘wires’ going through the comforter, but it’s integrated into the design and it’s invisible and washable,” he explained, all but pleading for a suspension of disbelief.
It’s a coffee themeland in this temporary experience featuring an art gallery, library, classrooms and espresso bar. Visitors can thumb through hundreds of volumes about coffee, turn to plasma TV to watch a silent 20-minute video about coffee, sit in classrooms educating about coffee or just enjoy international music along with their $5 cappuccino.
Gregory Fea, CEO of Illy’s North American operation says, “People can customise their experience. They don’t feel trapped.” About the “temporary (Sept 15-Dec 15) exhibit, “it a tremendously insightful to sit in the library and on the couch, engaging in conversations with them (customers).
Download article (pdf, 820 kb, 2 pages)
(Content from NextDesign Leadership Institute: New York, www.nextd.org)