putting people first
by experientia
Daily insights on user experience, experience design and people-centred innovation
30 October 2005
Cultural anthropologist Mimi Ito on mobile phone use [Red Herring]

Ms. Ito says older generations have a lot to learn from how the rising generation is taking up these new technologies — sometimes adults don’t recognize that young people are developing innovative uses for technologies. “I see my work as an anthropologist as identifying and describing what these natives of the digital world are doing, […]

putting people first
by experientia

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

1 January 2015
Happy Playful New Year
21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

30 October 2005
Cultural anthropologist Mimi Ito on mobile phone use [Red Herring]

Ms. Ito says older generations have a lot to learn from how the rising generation is taking up these new technologies — sometimes adults don’t recognize that young people are developing innovative uses for technologies. “I see my work as an anthropologist as identifying and describing what these natives of the digital world are doing, […]

29 October 2005
Exclusivity as experience

Nike’s now (in)famous Nike ID Design Lab in New York doesn’t allow more than three customers in at a time, with visits limited to one hour max. Furthermore, customers need to make an appointment, by invitation only. The haute-design store has three booths, or pods, each with a computer that customers can use to assemble […]

28 October 2005
Shopping for innovation

What you need to know before hiring a design firm Steve Portigal and Niti Bhan write about what you need to consider when bringing on strategic design services and hiring a design firm and focus on three key issues: The Problem (defining your needs), the People (who the players are), and the Partnership (the nature […]

28 October 2005
Studying the creation of the Kindergarten

Bill Lucas of Maya Design just pointed me to his recent post on Boxes and Arrows where he discusses the notion of experience design by drawing parallels to Friedrich Fröbel’s invention of the original Kindergarten. At the beginning of the nineteenth century, a handful of European theorists rejected the purely dispensational tenets of mainstream pedagogy […]

28 October 2005
The experience of a mobile phone concept shop

Régine Debatty of we-make-money-not-art just posted about the A1 Lounge in Vienna, a new store concept EOOS created for mobile phone company Mobilkom Austria. “The most tangible thing in the mobile phone business is the signed contract – a sheet of paper. The services you purchase cannot be seen nor touched. In the course of […]

28 October 2005
Nokia’s mobility site now devoted to mobile imaging

Nokia has updated its “culture of mobility” online magazine with a feature on mobile imaging. It is in their words, “an exploration of the creation, and creatives, behind the trend that’s reinventing the media landscape.”

28 October 2005
Vodafone’s new way of communicating to its customers

Vodafone is initiating a new way of communicating itself to its customers. The most obvious aspects of this image repositioning are, initially, a change to the design of the Vodafone logo and a new Vodafone communication platform, with the now famous question ‘How are you?’ changing in Portugal to ‘Viva o momento’ (Make the most […]

28 October 2005
Business Week discusses innovation labs

  Much of the critical work on the Razr, Motorola’s half-inch-thick, ultralight cell phone was done at a downtown Chicago innovation lab known as Moto City — rather than solely in the company’s sprawling traditional research and development facility in suburban Libertyville, Ill. […] Innovation labs are a key part of a movement to overhaul […]

28 October 2005
MIT and Nokia create joint research lab

  The Massachusetts Institute of Technology Computer Science and Artificial Intelligence Laboratory (CSAIL) and Nokia Research Center announced a research collaboration to advance the state of the art in mobile computing and communications technologies. CSAIL and Nokia will establish a new research facility – the Nokia Research Center Cambridge – near the MIT campus, where […]

28 October 2005
IBM on user-centred design

I have no idea how recent this is, but here are about ten web pages with what IBM has to say on user-centred design. “User-Centered Design is a well established process that has been widely adopted by many organizations to deliver products that meet users’ expectations. IBM has regularly enhanced this process, which has now […]

27 October 2005
Philips Design CEO Stefano Marzano featured in Business Week

The current issue of Business Week has devoted an extensive feature to Dr. Stefano Marzano, CEO and Creative Director of Philips Design. “Marzano’s passion lies in humanising technology. His goal is to make homes and offices less cluttered with bulky gadgets, while still retaining a sense of logic and order. This tenet forms the basis […]

27 October 2005
Business Week reviews IDEO’s most recent book

Business Week just published a review on Tom Kelley’s new book “The Ten Faces of Innovation” (see also my earlier post). Though critical of the fact that all insights are filtered through only one design consultancy, IDEO, the reviewer praises the book for its capacity in building processes for an idea-generating culture within companies, and […]

25 October 2005
Motofuture, Motorola’s vision of the future

Motofuture is a (broadband optimised) site where Motorola presents its vision of the future. Through a series of of people-based future scenarios the company introduces its prototypes of products and services. The site was design by Digit and features a certain Bill Hammond, a retired man from Yorkshire, who looks an awful lot like Bill […]

25 October 2005
Turning kids into fierce consumers [The Guardian]

The Guardian has a fascinating and slightly depressing article about the multi-million-pound industry intent on turning teenagers and toddlers into passionate consumers. British child is familiar with up to 400 brand names by the time they reach the age of 10. Researchers report that kids are more likely to recognise Ronald McDonald and the Nike […]

25 October 2005
Dutch introduce phones for kids

Two Dutch telcos – KPN and Scarlet – have introduced mobile phones specially made for young children, reports The Register. “On Wednesday, national carrier KPN will unveil a kid phone – iKids – with a built in GPS receiver, which remains working even when the phone isn’t activated. Parents can select three ‘safety zones’, areas […]

25 October 2005
European research needs a wake-up call, says EU

Not just industrial jobs are under threat from China, India and other emerging economies, but also jobs in knowledge-based industries as these countries combine growth in low-skill, low-wage manufacturing with an expanding presence in innovative, hi-tech sectors. This was the warning in two EU reports presented yesterday. In the words of Janez Potočnik, the European […]

25 October 2005
Wired on the technologies of tomorrow

  This week’s column by Joanna Glasner of Wired News includes input from an assortment of experts who share their views on top contenders to be the technologies of tomorrow. Interestingly, Ian Pearson, futurist at British Telecommunications, focuses on simplicity and mobile socialisation as major opportunities for tech development. Read full story

24 October 2005
The New York Times on interactive bed sheets

This week WestPoint Home presented smart bedding and other interactive furnishings to store buyers at its showroom in New York. One new product will be available next month: a Cinderella-theme coverlet that lights up like Broadway and makes the sound of a fairy godmother’s wand sweeping through the air. For grown-ups, WestPoint Home displayed a […]

24 October 2005
Customising the experience at Illy Caffe SoHo [The New York Times]

The New York Times reports that Illy, the Italian coffee, has opened a new Galleria Illy in SoHo. It’s a coffee themeland in this temporary experience featuring an art gallery, library, classrooms and espresso bar. Visitors can thumb through hundreds of volumes about coffee, turn to plasma TV to watch a silent 20-minute video about […]

24 October 2005
Show it and Tell it

“The burgeoning field of strategic design is splitting up into an artful and a scientific design approach. Hard, explicit skills give the scientific agencies the upper hand in becoming innovation partners for global business. That is why design agencies need to…Show it and Tell it.” Download article (pdf, 820 kb, 2 pages) (Content from NextDesign […]

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