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Putting People First

Daily insights on user experience, experience design and people-centred innovation
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September 2005
21 September 2005

Users as designers of public services

Demosevent1
Demos, the British think tank for everyday democracy and the publisher of The Greenhouse weblog, organises a series of monthly discussions about innovation and future leadership in education and public services, called Open Secrets.

Tellingly, the latest discussion, which was lead by John Thackara, focused on the questions of how public service professionals can act more as ‘hubs’ capable of connecting users to significant others, and more in general, to what extent the role of users can re-define the terms of public service provision.

Update: A report on that discussion can be found here.

(via John Thackara and CPH127)

21 September 2005

BBC Radio 4 discusses anthropology in business

Bbc_radio_4logo
In a 30 minute dicussion with six guests, BBC Radio 4 delves into the topic of anthropologists who no longer observe tribal people out in the jungle, but watch us instead. This approach is meant to give busy executives an insight into the real world that people like us inhabit. But, they wonder, does it really work or is it another passing fad in the world of marketing, like the focus groups many people think it’s replacing?

Guests are Dr Simon Roberts of Ideas Bazaar, Paul Eden of Ogilvy and Mather, Genevieve Bell of Intel, Professor Patrick Barwise of the London Business School, Professor Richard Harper of Microsoft, and Paco Underhill of Envirosell.

Listen to the programme (RealPlayer)
Programme web page

(via Usability Views)

20 September 2005

Few people use their mobiles for more than calling and texting, research shows

 
Only 17% of those with a mobile use their phone for anything other than to make calls or send text messages on a daily basis, avoiding the more complex features available according to research from Mobeon.

The NOP Omnibus survey interviewed 999 nationally representative adults in Great Britain aged 15+ via telephone between 26-28 August, 2005 was conducted on behalf of Stockholm based mobile messaging company Mobeon. It found that, on a daily basis, advanced services such as call diverts, picture galleries, calendars, MMS, email or web access are left untouched by all but 17% of mobile users.

Mobeon concludes that, although the services may be clearly explained in accompanying manuals, users often do not understand the purpose of additional services and therefore do not feel any need to learn how to use them. [...]

The research also found that only half of all adults feel that operators understand what features customers actually want. This figure decreases with each age group. Only 23% of those aged over 55 believe that the carriers understand their needs.

Read full story

(via Usernomics)

20 September 2005

Brenda Laurel speaking in New York

Brenda_laurel
For our readers in New York:

The Parsons Department of Design and Management is having Brenda Laurel speak as part of their Stephan Weiss Memorial Lecture Series in Business Strategy, Negotiation & Innovation.

The lecture, titled “Design Research: Informed Creativity”, will take place on Wednesday 28 September at 6pm.

Brenda Laurel is the author of Design Research Methods, a highly respected text in the field of design research methodology. Laurel’s lecture will examine design research methods and strategies that can illuminate and empower designers. She is currently the Chair of the Graduate Media Design Program at the Art Center College of Design in Pasadena, California.

For more information

20 September 2005

Reflecting on Sony’s integration of user experience and branding

Qualia
Ian McArthur reflects in the CPH127 blog on Sony’s Qualia product series, and how it is an example of how “user experience” can be extended and elaborated on to integrate seamlessly with branding strategy. The effect in this case, he argues, is serene and sophisticated.

It is clear that user experience [and justification for high end products with hi end prices] is central to Sony’s strategy of branding of certain product lines.

Read post

18 September 2005

Smart cards make inroads in European transit [International Herald Tribune]

Smartcards
Bus to the train station, train to the city, subway to the office – all with one ticket. With advances in smart card technology and agreements between transport companies, that scenario is becoming a reality.

“Being able to use a single card for all networks simplifies things and offers the possibility of giving incentives to people who travel in particular regions or at certain times,” said Tim Boric, a representative of Rover, an organisation that seeks to guard the rights of users of public transportation in the Netherlands. “It should save time for passengers and will make it less likely that you miss your train because you lost time waiting in line.”

Read full story

18 September 2005

Upcoming conferences

 
This post is no longer updated. Visit instead this shared calendar of experience design events and conferences.
17 September 2005

Scientific American looks 50 years ahead

Scientificamerican0905
In a special issue of Scientific American titled Crossroads for Planet Earth, the magazine looks ahead at the next 50 years, and features reports on the economic, public health, agricultural, demographic, social, environmental, political and energy concerns facing our planet.

17 September 2005

Next steps for Wi-Fi [International Herald Tribune]

Wifi_antenna
In re-reading an article on the future of Wi-Fi from last week’s Herald Tribune, I was struck by a comment towards the end: “What doesn’t work is the complexity to get onto a Wi-Fi network. The ability to make wireless connections simple enough for the technically befuddled is still out of reach.”

What goes to show that companies can still learn a lot (and gain a lot) from putting user needs and user experience first, and make this a driver in their business strategies, rather than just an afterthought at the end.

16 September 2005

1000 European cities take aim at car use [BBC]

Denmark_body_ap
(After two posts about car companies, this is refreshing)

Hundreds of towns and cities across Europe begin a week of events designed to persuade people to choose forms of transport other than cars.

More than 900 towns and cities in Europe will be taking part in the annual European Mobility Week event.

The high point of the event, the fourth of its kind, will be “no-car days” when towns and cities bar all non-emergency vehicles from the streets.

Read full story

16 September 2005

PSA Peugeot Citroën on designing for the senses

Dossier_sens1122566146
The current magazine of PSA Peugeot Citroën, the French car manufacturing group, is devoted to a car’s sensory dimensions.

Cars appeal to all of our senses. We use our sight, hearing, smell and touch to appraise the shape and colour of the body, the sound of the engine, the fragrance of the
leather, and the feel of the seat fabric and the steering wheel. Sensory analysis plays a key role in understanding customer perception. And it helps manufacturers design vehicles that fulfil their customers’ sensory expectations.

The magazine discusses various senses in more detail: fragrance, touch and sound.

Related: the new PSA Peugeot Citroën Design Centre (review)

16 September 2005

BMW on the elements of the driving experience

Bmw
In this speech, BMW board member Burkhard Göschel discusses the elements of the driving experience (which he defines as a complex subjective and emotional experience that appeals to all the senses and also responds to external influences), the BMW take on it, and how the company goes about at creating a good experience for the BMW driver.

Download speech (pdf, 1.1 mb, 12 pages)

16 September 2005

International conference on future design and innovation in Denmark

Index
Imagine how many problems around the world we can begin to solve if we use our insight into human needs, combine it with all our available knowledge and technology, and make use of our creativity…

The INDEX: Views Summit, which takes place in Copenhagen, Denmark, and Malmö, Sweden on 25-28 September 2005, believes that new design processes are an invaluable tool for such “human centred innovation”. The purpose of the conference is to show how we can use these potentials of design – and to inspire the participants and other representatives from business, government and society to develop new designs that improve human life.

INDEX: Views summits 30 international creative leaders – prominent innovators, creative thinkers and leaders in e.g. design & architecture, research & development, business & society.

In conjunction with the event, two exhibitions are taking place, including one on future scenarios.

Visit Index: weblog

(via CPH127)

16 September 2005

The mobile connection: the cell phone’s impact on society

Mobile_connection
Has the cell phone forever changed the way people communicate? The mobile phone is used for “real time” coordination while on the run, adolescents use it to manage their freedom, and teens “text” to each other day and night. The mobile phone is more than a simple technical innovation or social fad, more than just an intrusion on polite society. This book, based on world-wide research involving tens of thousands of interviews and contextual observations, looks into the impact of the phone on our daily lives. The mobile phone has fundamentally affected our accessibility, safety and security, coordination of social and business activities, and use of public places.

Based on research conducted in dozens of countries, this insightful and entertaining book examines the once unexpected interaction between humans and cell phones, and between humans, period. The compelling discussion and projections about the future of the telephone should give designers everywhere a more informed practice and process, and provide researchers with new ideas to last years.

Read book review
Download first chapter (pdf, 500 kb, 20 pages)
Consult book description and buy book

(via Usability Views)

16 September 2005

Donald Norman on Google’s so-called “simplicity”

Don_norman
Is Google simple? No. Google is deceptive. It hides all the complexity by simply showing one search box on the main page. The main difference, is that if you want to do anything else, the other search engines let you do it from the home page, whereas Google makes you search through other, much more complex pages. Why aren’t many of these just linked together? Why isn’t Google a unified application? Why are there so many odd, apparently free-standing services?

Read full story

(via Usability Views)

15 September 2005

Exploring good experiences at the Gel 2006 and euroGel 2006 conferences

Gelman
Mark Hurst of Good Experience contacted me today about the Gel 2006 conference.

Gel is a conference and community, exploring good experience in all its forms — in business, art, society, technology, and life. The goal of the conference [which is well regarded and highly orginal in concept] is to create an environment that allows our multi-disciplinary community to explore the idea of “good experience” in a variety of contexts.

The Gel 2006 conference will take place on 4-5 May 2006 in The Equitable Theater in New York.

A few months later Gel is going international: euroGel 2006 will be a Europe-wide conversation about good experience, featuring speakers from across the continent, and will take place on 1 September 2006 in the main library in Copenhagen, Denmark.

15 September 2005

Will web users ‘Flock’ to social surfing? [New Scientist]

Flock
A “social” web browser has been created to meet the needs of a new generation of web users who want to edit, comment on and share web content, rather than just peruse it.

With the underlying capabilities of a basic web browser like Microsoft’s Internet Explorer or Mozilla’s Firefox, the new browser, called Flock – after the buzz it hopes to create – adds features specifically designed to make writing, editing, sharing and displaying web content faster and easier.

Read full story

15 September 2005

From hi-tech to my tech [The Guardian]

Guardian
The Guardian published today a reflective article on how cell phones and the internet have fundamentally changed the way we live. But unfortunately the writer doesn’t state much more than his amazement at the speed of social change due to these technologies and his surprise at how some of the technological uses could never have been anticipated. Most interesting however, are the statistics at the bottom.

Read full story

(via textually.org)

15 September 2005

Hacking to improve Lego’s new tool [C|Net]

Legoliberty_500x375
When Lego executives recently discovered that adult fans of the iconic plastic bricks had hacked one of the company’s new development tools for digital designers, they did a surprising thing: they cheered.

Unlike executives at so many corporations, who would be loath to let their customers anywhere near the inner workings of their software tools, the Lego honchos saw an opportunity to lean on the collective thinking of an Internet community to improve their own product while bolstering relations with committed customers.

Read full story

13 September 2005

Peter Morville publishes “Ambient Findability”

Ambient_findability
How do you find your way in an age of information overload? How can you filter streams of complex information to pull out only what you want? Why does it matter how information is structured when Google seems to magically bring up the right answer to your questions? What does it mean to be “findable” in this day and age?

In his new book “Ambient FindabilityPeter Morville, the president and founder of Semantic Studios and the author of Information Architecture for the World Wide Web, examines the convergence of information and connectivity that have made our current age one of unlimited findability. In other words, anyone can find anything at any time. Complete navigability.

Morville discusses the Internet, GIS, and other network technologies that are coming together to make unlimited findability possible. He explores how the melding of these innovations impacts society, since web access is now a standard requirement for successful people and businesses. But before he does that, Morville looks back at the history of wayfinding and human evolution, suggesting that our fear of being lost has driven us to create maps, charts, and now, the mobile internet.

The book’s central thesis is that information literacy, information architecture, and usability are all critical components of this new world order. Hand in hand with that is the contention that only by planning and designing the best possible software, devices and internet, will we be able to maintain this connectivity in the future.

Buy book (amazon.com)
Download first chapter (pdf)
Visit findability blog
Interview in Infonomia