With the sytem, called Personalised Public Transport (PPT), each driverless bus would accommodate a maximum of 24 people but for an extra fee could also be ordered for exclusive use. The vehicles would cruise the streets like cabs but would be summoned by a mobile phone message.
The buses would follow magnetic markers in the road and would avoid other vehicles and pedestrians by using obstacle detection and collision avoidance systems. The electrically propelled vehicles would operate at a maximum of 25mph on residential streets but accelerate to 45mph on special lanes along major roads.
(via we make money not art)
It is not the physical entity or what is in the box (the “material” product) that is the true outcome of the design process, he argued. Rather, it is the behavioural, experiential and emotional responses that come about as a result of its existence and use in the “wild”.
The Interactive Advertising Bureau gathered 10 teenagers onstage at the Millennium Broadway Hotel to informally evaluate the creativity and effectiveness of three teenager-oriented interactive marketing campaigns, all before an audience of hundreds of industry executives.
“At Ideo, we’ve developed 10 people-centric tools, talents, or personas for innovation. Although the list does not presume to be comprehensive, it does aspire to expand your repertoire. We’ve found that adopting one or more of these roles can help teams express a different point of view and create a broader range of innovative solutions.”
“And by adopting some of these innovation personas, you’ll have a chance to put the devil’s advocate in his place. So when someone says, “Let me play devil’s advocate for a minute” and starts to smother a fragile new idea, someone else in the room may be emboldened to speak up and say, “Let me be an anthropologist for a moment, because I personally have watched our customers suffering silently with this issue for months, and this new idea just might help them.”
According to Chris, the internet changed personalization by allowing people to share images and sell their craftwork online. Now, new technologies of personal fabrication are taking crafting to the next level. “There has been a fashion for mass consumption over the last 30 years, and we’re finally breaking out of that,” he sums.
For the past 10 years, Simona Maschi has designed future scenarios and experiences for people’s everyday life. She is interested in new design solutions that are attractive to people and that motivate companies towards a more sustainable future. Simona is also a Lecturer at the Politecnico University in Milan and she has studied and worked in Europe and USA.
Click here to see the interview. Just select the video by clicking the picture of Simona Maschi.
The study looked specifically at multi-tasking and geographical differences on advertising impacts.
Teens, on average, perform about three to four other tasks while surfing the Internet and two to three others tasks while watching television, the study commissioned by Yahoo and the OMD advertising
The study also found that teens in developing countries are more receptive to advertising than teens in developed countries. For example, more than half the teens surveyed in Mexico and China and 68 percent in India agree that advertising is a good way to learn about trends and things to buy. Thirty-five percent or less of teens surveyed in France, Germany and the U.S. think so.
In the two-part study, 16 focus groups and 15 in-home ethnographies in six countries were conducted with teens 15 to 18 and young adults aged 20 to 22. For the quantitative online survey, more than 5,300 respondents aged 13 to 24 participated.
(via Emergence Marketing)
Mr. Choi has studied industrial design and design management at Seoul National University and has been working for Samsung Electronics since 94. Mr. Choi shares his views on various subjects, primarily focused on design and innovation.
The CPH127 site also features video interviews with John L. Petersen, a futurist who is the president and founder of The Arlington Institute a Washington, DC, Uffe Elbaek, principal of the The Kaospilots and Alan Webber, founding editor of Fast Company.
The activities revolve around the common theme – “Making it easy – World Usability Day”, with a focus this year on e-government, while also including e-commerce and other commercial applications.
My Experientia business partner, Michele Visciola, who is the president of the UPA-Italy chapter and also a member of the editorial board of UPA’s User Experience Magazine, has organised the World Usability Day events in Rome, Italy.
The Rome conference/happening, which is also aimed at a non-specialised audience, is sponsored by Experientia and will be hosted by the Italian Ministry of Communications. It focuses on the reality of those who practice usability in major companies, on the usability of interfaces of online public services, on the communication with non-Italians, on the relation between usability and accessibility, and finally on wireless public services.
The relationship between the two fields came under scrutiny first from Ben Cerveny, till recently director of experience design at frogdesign, and then from Durrell Bishop, partner in Luckybite and specialist in tangible interfaces.
The conference (see programme) will promote the use of ethnographic investigations and principles in the study of human behavior as they are applied in corporate settings. By understanding people; what they do, how they do it and how these change over time, companies can create better corporate strategies, processes, and products, as well as enhance and simplify people’s lives. Beyond this, the conference aspires to promote the integration of anthropological perspectives, methods and theory into business practices.
The EPIC theme for 2005 is Sociality: the social and collective nature of people’s interactions with products and services, or more broadly, the complex, dense and dynamic set of social relations within which people conduct their lives, and through which material culture comes to have meaning.
(via Ideas Bazaar)
Looking ahead 40 years, Kurzweil believes humans will evolve into semi-mechanical beings who can alter their physical appearance at will. We’ll live almost forever, barring accidents or violence, in a world without hunger or poverty. And humanity’s expanded brain power will ultimately reach out to control the universe.
This may sound crazy, but Kurzweil makes a compelling case in a new book, “The Singularity Is Near: When Humans Transcend Biology” (Amazon link), which reached store shelves last week and is officially published Monday.
At the risk of oversimplifying the complex arguments in Kurzweil’s 652-page tome, which includes 105 pages of footnotes, he argues that three converging fields — genetics, nanotechnology and robotics/computing — are entering an exponential phase that will create more changes in the next 40 years than in the past 4,000.
For those who don’t want to plow through the book, extensive excerpts and commentary are available free on the book’s website.
Update: read Wall Street Journal review
Speakers at the conference will come from both the East and the West, providing a diverse set of perspectives on the issues facing design and innovation in China today.
The programme, which is aimed at all those interested in the design and development of culturally sensitive products and services for China, will cover five broad topics, including one focused on design research.
The conference is sponsored by (among others) Motorola, Microsoft, Marriott, Yahoo!, AIGA and NextD Journal.
The most famous speakers are of course Derrick de Kerckhove, Neil Gershenfeld (MIT Media Lab), Marko Ahtisaari (Nokia) and Marco Susani (Motorola), but there are many others less well-known but no less interesting.
Kelley argues that in a culture of innovation, an understanding of human values is key.
Part 1: Building a culture of innovation
Part 2: The phases of innovation
Part 3: Chaos and creativity at Stanford’s new Institute of Design
Part 4: Addressing latent needs and improving the human interface
Ogilvy Belgium has launched this week a talking billboard in their campaign for Ford. [Alain Caviggia was commissioned by Ogilvy Belgium to produce the campaign]. The interactive poster reacts to their presence of who’s standing in front of it. The voice and facial expressions of the guy in the poster are controlled by an actor hidden in a booth nearby. The ads can be found in the main train stations in Belgium.
View movie with German tourists