putting people first
by experientia
Daily insights on user experience, experience design and people-centred innovation
31 August 2005
Why decisions need design [Business Week]

Big corporations today can be viewed as decision factories — but where’s the elegant design approach that’s applied to products? Great design is characterised by deep user understanding, visualisation of creative resolution of tensions, collaborative prototyping to enhance solutions, and continuous modification and enhancement after launch. The result is design solutions that are easy for […]

putting people first
by experientia

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

25 October 2014
Experientia president to speak at User Friendly 2014 in China

Experientia president Michele Visciola is one of the keynote speakers at User Friendly 2014, the annual user experience conference of UXPA China, to be held in Wuxi, China, 13 to 16 November. The theme of the 11th conference is the “new era of the experience economy,” thus underlining the importance of transferring UX concepts and […]

19 October 2014
Event: Why the world needs anthropologists

An upcoming event is encouraging anthropologists to “come out of their ivory towers” and work more closely with their colleagues in the field, in order to bridge the gap between “pure” and “applied” anthropology. The international symposium “Why the world needs anthropologists” (Facebook page) will be held on 5 December 2014 in Padua, Italy. Experientia […]

31 August 2005
Why decisions need design [Business Week]

Big corporations today can be viewed as decision factories — but where’s the elegant design approach that’s applied to products? Great design is characterised by deep user understanding, visualisation of creative resolution of tensions, collaborative prototyping to enhance solutions, and continuous modification and enhancement after launch. The result is design solutions that are easy for […]

31 August 2005
120,000 European workers needed in India over the next five years [Yale Global]

India will face a shortage of managerial and marketing skills while dealing with Western customers, creating a significant opportunity for European and American workers. A recent report from researchers Evalueserve estimates that 120,000 continental European workers will be needed in India over the next five years alone. The growing number of American and European interns […]

30 August 2005
John Thackara voicing doubts again on EU research priorities

The European Commission has published a new plan, called i2010 for ‘the completion of a Single European Information Space’. The Commission proposes an 80% increase in funding for ICT research focused on areas where Europe has recognised strengths: nano-electronics, embedded systems, communications, and ‘emerging areas such as web-services and cognitive systems’. Now you probably knew, […]

30 August 2005
Teens prefer mobiles to TV, survey shows [Cellular News]

Survey results released from ACE*COMM indicate most North American parents aren’t supervising the mobile phone use of their teenaged children. Seventy-one percent of teenagers surveyed admit they enjoy unrestricted use of their mobile phones. The Itracks survey also found that many teenagers are abusing their mobile phone privileges. More than one-third (38%) of teens surveyed […]

30 August 2005
Qualitative Research Consultant’s Association

The Qualitative Research Consultants Association is a not-for profit organisation that promotes excellence in all aspects of qualitative research. QRCA brings together nearly 1000 qualitative research consultants throughout the world. They include focus group moderators, facilitators, interviewers and planners with expertise in focus groups, individual depth interviews (IDIs), ethnography, observational research, usability research, idea generation, […]

30 August 2005
Stanford d.school launches Ambidextrous magazine

Ambidextrous Magazine is the design journal of the nascent Stanford d.school. It is a magazine for the wider design community, which includes engineers and ethnographers, psychologists and philosophers. Rather than focusing on promoting product, Ambidextrous exposes the people and processes involved in design. Ambidextrous is a forum for the cross-disciplinary, cross-market community of people with […]

30 August 2005
Urban planners in Fused Space

  The Fused Space design competition was inspired by the question: can artists and designers do a better job than the marketing industry in creating new application for ITC in public space? The 300+ entries satisfied juror John Thackara that the answer is yes. On 21 September, a meeting will be held for city and […]

29 August 2005
Cell phones that cater to the junior set [San Francisco Chronicle]

Companies tailor new offerings to preteens and their parents. With an estimated 80 percent of adults between 18 and 65 owning a cell phone, the potential for growth in the cell phone market is slowing. By contrast, only 10 percent of preteens have a cell phone, leading industry observers to see them as perhaps the […]

29 August 2005
Green petite cars tempt tourists in southern Spain [BBC]

The narrow, cobbled streets of Cordoba in southern Spain are no place for a car, but Alfredo Romeo, a Spanish entrepreneur wanted to change that and set up a business with “blobjects”, electric hire cars that are proving popular with tourists. Romeo has been taken with the idea of blobjects ever since he heard technology […]

29 August 2005
The new PR wiki

The communications and public relations landscape is changing rapidly. Are press releases dead? Will blogs soon replace them? For dialogue and debate on this and more, check out the New PR/Wiki, set up as an in-depth resource for executives, PR professionals, and anyone else who is interested in the points where business, new media and […]

28 August 2005
Africa’s cellphone boom creates a base for low-cost banking [Christian Science Monitor]

Cellphones are already used for music downloads, text messaging, and video games. But here in South Africa, they are beginning to perform another function: personal piggy bank. With the new technology, a grandmother in rural area can receive money from her son, working hundreds of miles away, with the beep of her cellphone. A teenager […]

28 August 2005
The global future forum

The global future forum, which originated within Unisys, is an independent partnership of futurists, academics and businesspeople, committed to helping organisations extend their strategic planning horizons, and better prepare for the future. It offers business a single point of access to the world’s leading future-thinkers, and develops the knowledge-bases and methodologies to enable business to […]

27 August 2005
New York Times on the experience of being a patient

My Experientia business partner Jan-Christoph Zoels alerted me to a series of New York Times articles on the isolated, frightening, overwhelming and often dehumanising experiences many patients have in hospitals, and what social, cultural and demographic changes are playing a factor in this. Awash in information, patients face a lonely, uncertain road (14 August 2005 […]

27 August 2005
SMS activism: don’t call us, we’ll call you [The Feature]

The increasing ubiquity and popularity of mass SMS-enabled but temporary political affiliation may actually end up bringing its demise. These are not true bottom-up, spontaneous, grass-roots expressions of networked solidarity, nor even representations of groups willing to follow up on their stated convictions; they are simply instances of large numbers of people momentarily willing to […]

27 August 2005
State of the art in ambient intelligence

  John Thackara reports: Five threats are identified in a report from a powerful European consortium: Surveillance of users; spamming; identity theft; malicious attacks (on AmI systems); and a cultural condition they describe as ‘digital divide’. The research consortium – whose members include the Fraunhofer Institute, the Institute for Prospective Technological Studies (IPTS), and the […]

25 August 2005
Podcast with Régine Debatty of we-make-money-not-art

“La Signora dei Blog!” is the title of Lele Dainesi‘s introduction to his interview with Régine Debatty, author of the cult blog we-make-money-not-art.com (which has been a favourite link on this blog pretty much from its beginning and was recently listed by Feedster as one of the 75 most popular blogs). Lele Dainesi is in […]

25 August 2005
Putting People First author in podcast

Mark Vanderbeeken, the author of the experience design blog Putting People First and a senior partner of the experience design company Experientia, has been interviewed by Lele Dainesi, who is in charge of the Mash-ups in Italy blog and the more corporate Key4Biz podcasts. The result of the interview — in Italian — can be […]

25 August 2005
Fly pentop computer for children [Business Week]

Developed by LeapFrog Enterprises, a maker of educational toys, the amazingly clever Fly “pentop” computer is just what it sounds like: a talking computer hidden within a pen the size of an electric toothbrush. The gadget, which contains an actual ink pen, can “see” what you write, read it out loud, and respond to written […]

25 August 2005
Visit BrightHouse and experience the power of a slow company [Fast Company]

Slower is better. That’s just one of many unconventional ideas about creativity that are taking shape inside the restored yellow mansion, on Atlanta’s Peachtree Road, that BrightHouse calls home. The 17-person company, founded in 1995, works with only one client at a time. It charges $500,000 per project, and the entire firm spends 10 weeks […]

25 August 2005
Cellphones catapult rural Africa to 21st century [The New York Times]

Africa is the world’s fastest-growing cellphone market, a boom that has taken the industry by surprise. From 1999 through 2004, the number of mobile subscribers in Africa jumped to 76.8 million, from 7.5 million, an average annual increase of 58 percent. South Africa, the continent’s richest nation, accounted for one-fifth of that growth. Asia, the […]

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