Read full story (Forbes Magazine)
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Ireland today is the richest country in the EU after Luxembourg [International Herald Tribune]
Ireland’s advice is very simple: Make high school and college education free; make your corporate taxes low, simple and transparent; actively seek out global companies; open your economy to competition; speak English; keep your fiscal house in order; and build a consensus around the whole package with labor and management – then hang in there, because there will be bumps in the road – and you, too, can become one of the richest countries in Europe.
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In a policy termed “go global,” China’s leaders have been quietly encouraging Chinese companies for years to set up overseas operations, acquire foreign assets and transform themselves into multinational corporations – in other words, to make their own brands more competitive in a world increasingly dominated by Wal-Mart, Microsoft and Coca-Cola.
Also known as “social entrepreneurs,” they develop innovations that bring life-changing tools and resources to people desperate for viable solutions. What is possible? You’d be surprised. Take a journey into a world where people take action to make a big difference.
As a matter of fact, Italians are so profoundly perplexing that trying to explain – and demystify – what it means to be Italian to those who (regrettably?) aren’t has practically become Severgnini’s full-time job.
The seamless connection: from strategy, brand and innovation to product, service and experience
[Also available: David Byrne/Bruce Mau interview in Contemporary Magazine (PDF, 576 kb)]
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