putting people first
by experientia
Daily insights on user experience, experience design and people-centred innovation
29 April 2005
A case study on Yahoo! usability

Yahoo’s multiple business units, each containing decentralised user experience teams, have a natural tendency to design different solutions to similar problems. Left unchecked, these differences would weaken the Yahoo! brand and produce a less usable network of products. This case study describes a project that communicates standards for interaction design to increase consistency, predictability, and […]

putting people first
by experientia

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

25 October 2014
Experientia president to speak at User Friendly 2014 in China

Experientia president Michele Visciola is one of the keynote speakers at User Friendly 2014, the annual user experience conference of UXPA China, to be held in Wuxi, China, 13 to 16 November. The theme of the 11th conference is the “new era of the experience economy,” thus underlining the importance of transferring UX concepts and […]

19 October 2014
Event: Why the world needs anthropologists

An upcoming event is encouraging anthropologists to “come out of their ivory towers” and work more closely with their colleagues in the field, in order to bridge the gap between “pure” and “applied” anthropology. The international symposium “Why the world needs anthropologists” (Facebook page) will be held on 5 December 2014 in Padua, Italy. Experientia […]

29 April 2005
A case study on Yahoo! usability

Yahoo’s multiple business units, each containing decentralised user experience teams, have a natural tendency to design different solutions to similar problems. Left unchecked, these differences would weaken the Yahoo! brand and produce a less usable network of products. This case study describes a project that communicates standards for interaction design to increase consistency, predictability, and […]

22 April 2005
Microsoft’s social computing symposium 2005

The Social Computing Symposium 2005, sponsored by Microsoft Research, will take place April 24-26 in Redmond, Washington. The goal for this event is to foster an awareness of research and innovation in social technologies, and create new lines of communication between research and industry. We have over 80 people from industry labs, new technology companies, […]

22 April 2005
Strange days on planet earth [PBS]

Around the globe, scientists are racing to solve a series of mysteries. Unsettling transformations are sweeping across the planet, and clue by clue, investigators around the world are assembling a new picture of Earth, discovering ways that seemingly disparate events are connected. Crumbling houses in New Orleans are linked to voracious creatures from southern China. […]

18 April 2005
Can Europe survive? [Red Herring]

  Europe gave the world Linux, GSM, and the web, but got little of the fortune and less of the glory. To get what it is due, some old world ways will have to change. Read full story

16 April 2005
Can ‘Made in Europe’ survive? [International Herald Tribune]

  While luxury products still benefit from a “Made in France” label, more mundane industries are vulnerable to foreign competition. Read full story

15 April 2005
Neil Gershenfeld on the coming digital revolution in the world of manufactured physical goods

First we experienced the digital revolution in computation. Then we experienced it in communications. And now, according to Neil Gershenfeld, director of MIT’s Center for Bits and Atoms, the digital revolution is moving into surprising new territory: the world of manufactured physical goods. This new development on the digital frontier is the subject of Gershenfeld’s […]

15 April 2005
Sony looking to add glitter in Europe [International Herald Tribune]

On the heels of the biggest management shake-up in Sony history, the president of Sony Europe has vowed that the company will bolster its reputation as a consumer technology and electronics trendsetter, backed by a €1 billion European marketing drive that began this week. Read full story

14 April 2005
The alchemist of paper [The Economist]

Bruce Chizen, the boss of Adobe Systems, wants to end bureaucracy as we know it. Read full story

13 April 2005
Advice for Europe’s startups [Red Herring]

At a Red Herring conference, European CEOs urge fellow entrepreneurs to think globally and make themselves heard. Read full story

12 April 2005
Massive change: now everyone can design solutions [NPQ]

Bruce Mau, the famed designer and collaborator with Frank Gehry, is co-author of Massive Change. His firm, Bruce Mau Design, is based in Toronto. He spoke with NPQ editor Nathan Gardels recently. Read interview

12 April 2005
User Experience Magazine

User Experience Magazine is the global publication of the UPA, Usability Professional Association. It comes out three times a year and is written in the easy reading style of Interactions Magazine. Go to website

3 April 2005
It’s a flat world, after all [The New York Times]

In 1492 Christopher Columbus set sail for India, going west. He had the Nina, the Pinta and the Santa Maria. He never did find India, but he called the people he met “Indians” and came home and reported to his king and queen: “The world is round.” I set off for India 512 years later. […]

2 April 2005
Revenge of the right brain [Wired Magazine]

Logical and precise, left-brain thinking gave us the Information Age. Now comes the Conceptual Age – ruled by artistry, empathy, and emotion. Read full story

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