putting people first

by experientia
by experientia
17 January 2007

2-year course on design for retail experience at India’s National Institute of Design

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putting people first
by experientia

NID Design for Retail Experience
“With new malls and retail outlets mushrooming all across [India], thanks to the retail boom, it’s no wonder then that the National Institute of Design (NID) has come up with a unique course called Design for Retail Experience“, writes Kumar Anand in the Ahmedabad section of expressindia.com.

“While the four-semester course, beginning at the institute’s Bangalore campus, is yet to be framed the institute has already conducted an entrance test for the same.”

“The course focuses on retail environment and trends in design of retail spaces including props merchandising and visual merchandising, but a curriculum is yet to be framed. For this specialised course, the institute has consulted various industries and foreign universities. “We are constantly in touch with institutes abroad and are taking their help to understand the trends in retail experiences. With retail being the most common experience, design experience is first tested in retail. Therefore this course will be one of its kind,’’ said Darlie Koshy, director, NID. The institute is also working hard to create a faculty pool to teach close to 15 students in the first batch beginning mid-June.”

“The likes of Grottini Shopsystems, an Italian agency that works towards creating retail brand experiences and developing retail environment, have been approached for framing curriculum. “We are also in touch with the Ontario College of Art and Design, Canada and a few other concerned institutes,’’ Koshy informed.”

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(thanks, Bob Jacobson)

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