Hiring managers know that design plays, and will continue to play, a critical role in the success of their companies because: What has been seen cannot be unseen., writes Dr. Leslie Jensen-Inman of the Unicorn Institute.

And what has been seen is companies like Apple, which are investing a lot of resources in design. We can see how much design matters by looking at Apple’s profits in comparison with their competition.

This understanding is leading to an increased demand for designers, and even more specifically it’s leading to an increase in demand for user experience designers. In fact, in the United States alone, there are around 150,000 job listings in the user experience (UX) field.