23 April 2011

Behaviour more significant than opinion when it comes to service design

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Changing Behaviours
Behaviour change techniques should be used to develop public services with citizens’ motivations at the heart of their design, says a leading [UK] thinktank.

A report produced by the New Local Government Network argues that using citizen’s to design services using so-called nudge techniques can save councils money and the report sets out tools for councils to better understand what motivates their citizens.

The Changing Behaviours report also emphasises the need for a radical change to [UK] central government thinking in order for the reco/ammendations to achieve maximum effect.

The thinktank urges [local and regional] councils to allocate more resources towards improved engagement and communications methods with its citizens in order to understand their needs.

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