As computing and digital devices move more and more into the consumer space, features and functionalities will increasingly take the back seat as motivators for technology adoption: As the iPod abundantly shows, user experience (along with a strong brand and clever marketing) is much more important for the success of a device than technical specifications.
Web designers grasped the importance of good user experience a long time ago; now it is time for the big technology providers to understand where the industry is headed.

