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Features don’t matter any more. Welcome to the Age of User Experience.

As computing and digital devices move more and more into the consumer space, features and functionalities will increasingly take the back seat as motivators for technology adoption: As the iPod abundantly shows, user experience (along with a strong brand and clever marketing) is much more important for the success of a device than technical specifications.

Web designers grasped the importance of good user experience a long time ago; now it is time for the big technology providers to understand where the industry is headed.

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