putting people first

by experientia
by experientia
23 August 2011

“Digital natives” need help understanding search

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putting people first
by experientia

University library
A two-year, five-campus ethnographic study on how students view and use their campus libraries showed that students rarely ask librarians for help, even when they need it. The idea of a librarian as an academic expert who is available to talk about assignments and hold their hands through the research process is, in fact, foreign to most students. Those who even have the word “librarian” in their vocabularies often think library staff are only good for pointing to different sections of the stacks.

“The ERIAL (Ethnographic Research in Illinois Academic Libraries) project — a series of studies conducted at Illinois Wesleyan, DePaul University, and Northeastern Illinois University, and the University of Illinois’s Chicago and Springfield campuses — […] enlisted two anthropologists, along with their own staff members, to collect data using open-ended interviews and direct observation, among other methods.

One thing the librarians now know is that their students’ research habits are worse than they thought.

At Illinois Wesleyan University, “The majority of students — of all levels — exhibited significant difficulties that ranged across nearly every aspect of the search process,” according to researchers there. They tended to overuse Google and misuse scholarly databases. They preferred simple database searches to other methods of discovery, but generally exhibited “a lack of understanding of search logic” that often foiled their attempts to find good sources. […]

The prevalence of Google in student research is well-documented, but the Illinois researchers found something they did not expect: students were not very good at using Google. They were basically clueless about the logic underlying how the search engine organizes and displays its results. Consequently, the students did not know how to build a search that would return good sources. (For instance, limiting a search to news articles, or querying specific databases such as Google Book Search or Google Scholar.)”

Read article [Inside HigherEd]
Same article [USA Today]

(via BoingBoing)

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We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

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