putting people first
by experientia
Daily insights on user experience, experience design and people-centred innovation
31 January 2015
Internet psychologists study how the Web affects us

​In a pretty short period of time, the internet has changed how we take care of our basic needs, stand up for ourselves, and talk to each other. But psychologists are still debating how much this rapid change has changed us in return. Enter the internet psychologist, who is working to understand our psychological relationship […]

putting people first
by experientia

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

1 January 2015
Happy Playful New Year
21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

31 January 2015
Internet psychologists study how the Web affects us

​In a pretty short period of time, the internet has changed how we take care of our basic needs, stand up for ourselves, and talk to each other. But psychologists are still debating how much this rapid change has changed us in return. Enter the internet psychologist, who is working to understand our psychological relationship […]

31 January 2015
The last-mile problem: How data science and behavioral science can work together

Analytics is typically discussed in terms of computer technology, machine learning algorithms, and big data. Behavioral nudges, on the other hand, concern human psychology. What do they have in common? Quite a bit, says James Guszcza, US chief data scientist for Deloitte Consulting LLP. “Business analytics and the science of behavioral nudges can each be […]

31 January 2015
The anthropology of the Quantified Self

increasing penetration of data into the domain of the “personal” and to the management and care of the self suggest that something is afoot in how the self is understood, experienced, and practiced more broadly, argues cultural anthropologist Jamie Sherman of the Intel Corporation. Understanding this shift becomes important as we design for a world […]

31 January 2015
The startup “that helps companies fix their user experience problems”

Davey Alba explains in Wired how UserTesting runs an online panel of over 1 million testers—volunteers mostly—who can test products and other company materials on demand. : “The company has developed a way for businesses to “peek over” the shoulders of users and hear candid comments about their experiences with everything from web portals to […]

31 January 2015
The rise of the Chief Behavioral Officer

After the Chief Experience Officer, the new trendy job title from corporate America is the Chief Behavioral Officer: “Dan Egan of the automated investing service Betterment estimates that between 10 and 20 Fortune 500 companies have someone at a C-suite level serving in the role of a “chief behavioral officer,” bringing behavioral science perspectives to […]

31 January 2015
Privacy and human behavior in the age of information

Privacy and human behavior in the age of information Alessandro Acquisti, Laura Brandimarte and George Loewenstein (of Carnegie Mellon University) Science 30 January 2015: Vol. 347 no. 6221 pp. 509-514 This Review summarizes and draws connections between diverse streams of empirical research on privacy behavior. We use three themes to connect insights from social and […]

27 January 2015
Big Data and Small: Collaborations between ethnographers and data scientists

In the past three years, Heather Ford — an ethnographer and now a PhD student — has worked on ad hoc collaborative projects around Wikipedia sources with two data scientists from Minnesota, Dave Musicant and Shilad Sen. In this essay, she talks about how the three met, how they worked together, and what they gained […]

27 January 2015
New Wikipedia page on “Design for behaviour change”

The new Wikipedia page on “Design for behaviour change” starts as follows: “Design for behaviour change is a sub-category of design, which is concerned with how design can shape, or be used to influence human behaviour. All approaches of design for behaviour change acknowledge that artefacts have an important influence on human behaviour and/or behavioural […]

24 January 2015
[Book] Beyond Design Ethnography

Beyond Design Ethnography: How Designers Practice Ethnographic Research Edited by Prof. Nicolas Nova along with Lysianne Léchot-Hirt of HEAD–Genève (CH), and Fabienne Kilchör and Sebastien Fasel (Emphase.ch) Head-Genève, January 2015 What do designers mean when they say they’re going to do “ethnography” and “field research”? What are the relationships between observing people and designing products […]

23 January 2015
Designing a user experience for wearable devices

Gradinar Razvan discusses some of the questions that UX designers will need to consider when designing for wearables. In particular, he presents the key things that designers should keep in mind when they are designing for a wearable device: Make it usable First, you need to understand that wearables imply using a smaller display where […]

22 January 2015
Ethnographic research of Davos delegates leads to some striking results

Every January, hundreds of politicians, CEOs, scientific experts, and celebrities gather for their annual meeting in the exclusive Swiss ski resort of Davos to “improve the state of the world.” Yet, the World Economic Forum’s influence on society and consumption is surprisingly little understood. A new study in the Journal of Consumer Research addresses this […]

20 January 2015
Pfizer uses ethnography and medical anthropology in drug development process

In 2013 Pfizer leadership realized that to better enable patient engagement throughout the entirety of the drug discovery, development, and delivery process, the company needed to be more systematic. Pfizer CMO Freda Lewis-Hall, M.D. explains what patient-centricity means for them and how they have used ethnography and medical anthropology in the drug development process. “The […]

20 January 2015
Microsoft survey in 12 countries highlights people’s concerns about privacy

Microsoft’s second annual survey (pdf) of Internet users around the world has many obvious insights on the benefits of technology for how people shop, work, learn, and generally get stuff done, but only one real news item: people’s huge concern about privacy: “If there is one persistent concern about personal technology that nearly everybody expresses, […]

19 January 2015
Time for Big Anthropology

Numbers don’t tell us everything we need to know [in health care], writes strategic consultant Dan Beckham. We must also consider human culture: “That’s often the problem with big data, analytics and chasing metrics. They too often breed myopic overconfidence. The numbers, after all, never lie — except when they do. Numbers without context or […]

19 January 2015
The agency is dead. Long live the agency.

The traditional agency model is physically more than alive on a small scale, but mentally has been stagnating, writes Tobias van Schneider, Product Design Lead at Spotify NYC: Agencies are now tasked to find their own voice, build their own brand and craft their own vision. […] The challenge for digital agencies will be somewhere […]

19 January 2015
In the age of the Internet of Things, all products are software products

Esko Kilpi, the principal of Esko Kilpi Ltd, a leading research and consultancy firm focusing on the art of interaction, science of social complexity and the design of digital work, writes about how the value of a product is changing in the age of the Internet of Things: “In the age of the Internet of […]

19 January 2015
Behavioural Economics and Health: Nudging Toward a Culture of Wellness

Behavioural Economics and Health: Nudging Toward a Culture of Wellness Report by David Verbeeten The Conference Board of Canada, 52 pages, January 15, 2015 This report explores “nudging,” a new, cost-effective policy tool than can be used to modify behaviours that cause disease or undermine our well-being, thereby improving quality of life and the sustainability […]

18 January 2015
[Book] Inventing the Muslim Cool

At Experientia we believe in the importance of understanding cultural differences, no matter how wide they might be. There is not much qualitative research, it seems, that aims at understanding the lived experience of Muslim and Arab youth in European cities. “Terra incognita,” as one researcher calls it. In view of recent events, this has […]

18 January 2015
Texting is family glue for the 21st century

Recent research from the University of Kansas looks at the way technological advancements influence interpersonal communication, with a focus on familial relationships. The study tested whether the number of media used by families to interact with each other altered the way they related. Nic Denholm, a marketing consultant, reports on TechCrunch: Researchers asked 367 adults […]

16 January 2015
Case study: Service innovation in the public sector

Case study: Service innovation in the public sector Service Design Network site This case study is based on a series of public sector projects commissioned by the Chamber of Commerce in conjunction with local governments in two large cities in The Netherlands. A nationwide survey had recently rated the services provided by the local councils […]

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