putting people first
by experientia
Daily insights on user experience, experience design and people-centred innovation
24 January 2015
[Book] Beyond Design Ethnography

Beyond Design Ethnography: How Designers Practice Ethnographic Research Edited by Prof. Nicolas Nova along with Lysianne Léchot-Hirt of HEAD–Genève (CH), and Fabienne Kilchör and Sebastien Fasel (Emphase.ch) Head-Genève, January 2015 What do designers mean when they say they’re going to do “ethnography” and “field research”? What are the relationships between observing people and designing products […]

putting people first
by experientia

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

1 January 2015
Happy Playful New Year
21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

24 January 2015
[Book] Beyond Design Ethnography

Beyond Design Ethnography: How Designers Practice Ethnographic Research Edited by Prof. Nicolas Nova along with Lysianne Léchot-Hirt of HEAD–Genève (CH), and Fabienne Kilchör and Sebastien Fasel (Emphase.ch) Head-Genève, January 2015 What do designers mean when they say they’re going to do “ethnography” and “field research”? What are the relationships between observing people and designing products […]

23 January 2015
Designing a user experience for wearable devices

Gradinar Razvan discusses some of the questions that UX designers will need to consider when designing for wearables. In particular, he presents the key things that designers should keep in mind when they are designing for a wearable device: Make it usable First, you need to understand that wearables imply using a smaller display where […]

22 January 2015
Ethnographic research of Davos delegates leads to some striking results

Every January, hundreds of politicians, CEOs, scientific experts, and celebrities gather for their annual meeting in the exclusive Swiss ski resort of Davos to “improve the state of the world.” Yet, the World Economic Forum’s influence on society and consumption is surprisingly little understood. A new study in the Journal of Consumer Research addresses this […]

20 January 2015
Pfizer uses ethnography and medical anthropology in drug development process

In 2013 Pfizer leadership realized that to better enable patient engagement throughout the entirety of the drug discovery, development, and delivery process, the company needed to be more systematic. Pfizer CMO Freda Lewis-Hall, M.D. explains what patient-centricity means for them and how they have used ethnography and medical anthropology in the drug development process. “The […]

20 January 2015
Microsoft survey in 12 countries highlights people’s concerns about privacy

Microsoft’s second annual survey (pdf) of Internet users around the world has many obvious insights on the benefits of technology for how people shop, work, learn, and generally get stuff done, but only one real news item: people’s huge concern about privacy: “If there is one persistent concern about personal technology that nearly everybody expresses, […]

19 January 2015
Time for Big Anthropology

Numbers don’t tell us everything we need to know [in health care], writes strategic consultant Dan Beckham. We must also consider human culture: “That’s often the problem with big data, analytics and chasing metrics. They too often breed myopic overconfidence. The numbers, after all, never lie — except when they do. Numbers without context or […]

19 January 2015
The agency is dead. Long live the agency.

The traditional agency model is physically more than alive on a small scale, but mentally has been stagnating, writes Tobias van Schneider, Product Design Lead at Spotify NYC: Agencies are now tasked to find their own voice, build their own brand and craft their own vision. […] The challenge for digital agencies will be somewhere […]

19 January 2015
In the age of the Internet of Things, all products are software products

Esko Kilpi, the principal of Esko Kilpi Ltd, a leading research and consultancy firm focusing on the art of interaction, science of social complexity and the design of digital work, writes about how the value of a product is changing in the age of the Internet of Things: “In the age of the Internet of […]

19 January 2015
Behavioural Economics and Health: Nudging Toward a Culture of Wellness

Behavioural Economics and Health: Nudging Toward a Culture of Wellness Report by David Verbeeten The Conference Board of Canada, 52 pages, January 15, 2015 This report explores “nudging,” a new, cost-effective policy tool than can be used to modify behaviours that cause disease or undermine our well-being, thereby improving quality of life and the sustainability […]

18 January 2015
[Book] Inventing the Muslim Cool

At Experientia we believe in the importance of understanding cultural differences, no matter how wide they might be. There is not much qualitative research, it seems, that aims at understanding the lived experience of Muslim and Arab youth in European cities. “Terra incognita,” as one researcher calls it. In view of recent events, this has […]

18 January 2015
Texting is family glue for the 21st century

Recent research from the University of Kansas looks at the way technological advancements influence interpersonal communication, with a focus on familial relationships. The study tested whether the number of media used by families to interact with each other altered the way they related. Nic Denholm, a marketing consultant, reports on TechCrunch: Researchers asked 367 adults […]

16 January 2015
Case study: Service innovation in the public sector

Case study: Service innovation in the public sector Service Design Network site This case study is based on a series of public sector projects commissioned by the Chamber of Commerce in conjunction with local governments in two large cities in The Netherlands. A nationwide survey had recently rated the services provided by the local councils […]

16 January 2015
Videos online of Service Design Global Conference 2014

On 7-8 October around 650 global thought leaders and practitioners from sectors such as hospitality, insurance, retail, telecommunications, finance, IT and healthcare gathered in Stockholm for the 7th Service Design Global Conference. Coming from 40+ countries, they gathered to share the latest thinking, trends and best practices to empower change through Service Design. The videos […]

15 January 2015
Ezio Manzini’s introduction to design for social innovation

Design, When Everybody Designs – An Introduction to Design for Social Innovation By Ezio Manzini The MIT Press, 264 pages February 2015 In a changing world everyone designs: each individual person and each collective subject, from enterprises to institutions, from communities to cities and regions, must define and enhance a life project. Sometimes these projects […]

12 January 2015
First edition of UX STRAT Europe to take place in Amsterdam this June

UPDATE: Yesterday we wrote that all keynote speakers were American. The conference site has meanwhile been updated and they are in fact …as they should be… all European! UX STRAT Europe will take place in Amsterdam on June 4 – 5, 2015 at the Tobacco Theater in the heart of Amsterdam. The conference – which […]

12 January 2015
How Lego used ethnographic studies to become the Apple of toys

Or said differently: “If you want to understand how animals live, you don’t go to the zoo, you go to the jungle.” Jørgen Vig Knudstorp began turning the company around by making several key moves: improving processes, cutting costs, and managing cash flow. Then came stabilization. “But after that, we knew there’d be a third […]

9 January 2015
Quali-quantitative experiments in a Big Data world

Complementary social science? Quali-quantitative experiments in a Big Data world Anders Blok and Morten Axel Pedersen University of Copenhagen, Copenhagen, Denmark Big Data & Society – August 6, 2014 The rise of Big Data in the social realm poses significant questions at the intersection of science, technology, and society, including in terms of how new […]

5 January 2015
A manifesto for qualitative research (and more)

TNS, a global company specialised in market research, global market information and business analysis, has published some papers that are quite aligned with what the UX research and design community has been practicing for years as well: A manifesto for qualitative research Qualitative research has become a commodity – Rebecca Wynberg (CEO, Global Qualitative Practice) […]

1 January 2015
Happy Playful New Year
1 January 2015
The business of design consulting

Robert Fabricant, who moved from design consultancy Frog to development consultancy Dalberg, writes that the business of design consulting is undergoing mass extinction. In a long article for Wired he presents the history of design consulting in three phases (digital change agents, innovation consultants and venture design) and says that we have now arrived in […]

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