Daily insights on user experience, experience design and people-centred innovation Audience
2 March 2015
Ethnographic research increasingly informing business strategy

Corporate ethnography isn’t just for innovation anymore. It’s central to gaining a full understanding of your customers and the business itself, writes Ken Anderson, anthropologist at Intel Research, in the Harvard Business Review. The ethnographic work at his company and other firms now informs functions such as strategy and long-range planning. “By understanding how people […]

putting people first
by experientia

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

1 January 2015
Happy Playful New Year
21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

2 March 2015
Ethnographic research increasingly informing business strategy

Corporate ethnography isn’t just for innovation anymore. It’s central to gaining a full understanding of your customers and the business itself, writes Ken Anderson, anthropologist at Intel Research, in the Harvard Business Review. The ethnographic work at his company and other firms now informs functions such as strategy and long-range planning. “By understanding how people […]

2 March 2015
Ethnographic film and book on people living off the grid

Life Off Grid is a two-year journey exploring the lives of Canadians in every province and territory who have made the choice to disconnect. Life Off Grid is a film and book about people who have chosen to build their lives around renewable energy, with beautiful, inspiring, and often challenging results. It is about different […]

1 March 2015
Towards multi-species ethnography

The well known anthropologist and sociologist Anne Galloway just announced the launch of the More-Than-Human Lab at Victoria University (New Zealand), which extends and augments human-centered design practices to our multi-species ecosystems. “What if we refuse to uncouple nature and culture? What if we deny that human beings are exceptional? What if we stop speaking […]

1 March 2015
Italian bank offers user-friendly home security kit

The Smart Care unit of the insurance arm of the Italian bank Intesa Sanpaolo has just launched an innovative home security offering. Branded “ACasaConMe” [AtHomeWithMe], the service combines a personalized insurance package and a security kit that people can easily install themselves [as demonstrated in this Italian language video]. The insurance package covers typical home […]

28 February 2015
[Book] Netnography Redefined

Netnography Redefined by Robert V Kozinets (York University, Canada) Sage Publications, 288 pages July 2015 Social media and the internet are rich, fertile sources of data for social researchers, though online data offer both opportunities and challenges. In this updated new edition, Robert V. Kozinets explains how to use ‘Netnography’ to study cultures and communities […]

28 February 2015
Open Policy Making: A people-centred approach to transform UK local services

Open Policy Making is about recognising that top down thinking and decision making no longer can deliver the range of services that people and communities have come to expect in a connected society, writes William Barker, Head of Technology Strategy and Digital Futures at the UK Department for Communities and Local Government (DCLG). At its […]

28 February 2015
[Book] Doing Sensory Ethnography

Doing Sensory Ethnography by Sarah Pink Sage Publications Paperback, 232 pages Second edition, February 2015 Between 2010 – 2014, a team of UK anthropologists, engineers and designers worked towards a deeper understanding of how energy and media consumption fit in to everyday practices and habits in home life. To learn about energy and media use […]

27 February 2015
Steve Portigal’s insider view of corporate user research

The acclaimed UX researcher Steve Portigal hosts the DollarsToDonuts podcast series [iTunes | Twitter] where he talks with the people who lead user research in their (corporate) organization. Six programs so far: Carol Rossi, Senior Director of UX Research at Edmunds.com On her small-but-mighty team, Edmund.com’s collaborative workplace culture, and the personal driver of “doing […]

24 February 2015
5 imperatives of user experience design in mobile health technology

David Lee Scher, MD – Owner & Director, DLS Healthcare Consulting discusses what he thinks are five important issues in achieving the ideal mobile technology user experience, specifically for those technologies hoping to enter the healthcare (vs. consumer) market: 1. Clinician involvement in development. 2. Patient and caregiver involvement in development. 3. Less is more. […]

24 February 2015
“I’m divorcing my Nest thermostat”

Kara Pernice, the Managing Director at the Nielsen Norman Group, was a proud early adopter of the unique, cool, and pretty Nest device: “It helped me save energy, and communicated to me. But things went bad when it let me down emotionally.” Now she calls it abhorrent and abominable, and uses Don Norman’s 3 levels […]

24 February 2015
How do people save/share/revisit on mobile devices?

In early January, Mozilla UX conducted user research to refresh their understanding of how people save, share, and revisit mobile content with the goal of building a knowledge base for a larger contextual research project on multi-device task continuity that is currently being conducted. Primary findings indicate that most people are using low-tech systems to […]

23 February 2015
Changing behaviour for a better deal? Not as easy as it sounds

There are many areas of life – e.g. utility providers – where we could be getting a better deal by making what seems to be an easy switch. Behavioural scientist Nathalie Spencer of The RSA asks why we don’t do it more often. In a first post she explains what makes us inert and stick […]

22 February 2015
The Emergence of Law and Behavioural Science: A European Perspective

The Emergence of Law and Behavioural Science: A European Perspective by Anne-Lise Sibony (Université de Liège) and Alberto Alemanno (HEC Paris; NYU School of Law) February 16, 2015 Introductory chapter to the forthcoming book: Nudge and the Law: A European Perspective [working title], by the same authors and published by Hart Publishing Nudge and the […]

20 February 2015
Understanding people’s financial behaviors

Erin Taylor and Gawain Lynch of the Institute for Money, Technology and Financial Inclusion (UCI) lead a research project aimed at understanding people’s financial behaviors. Their project, Consumer Finance Research: Global Approaches and Methods, is investigating how different sectors – development, commercial, academia, and government– are innovating to understand the consumers of financial products. It’s […]

20 February 2015
[White paper] Digital assurance: Reaching a seamless customer experience

Digital Assurance: Reaching a Seamless Customer Experience by Shawndra Hill (Wharton professor of operations and information management) and Kumudha Sridharan (vice president and global head of testing services at Wipro Technologies) White paper produced by Knowledge@Wharton and sponsored by Wipro Technologies February 19, 2015 As digital technologies envelop all spheres of business operations, the need […]

13 February 2015
Will the internet of things finally kill privacy?

The journalist Hamza Shaban is concerned by the contents of a new US Federal Communications Commission report that probes the privacy implications of connected devices: “That the pervasive collection of information from within our homes might create automated forms of profiling, discrimination, and exploitation seems, to the commission, merely secondary to reassuring strategic business interests.” […]

11 February 2015
Privacy is fast becoming the real disruptive force in digital technology

Data harvesting, data mining and analysis has transformed the way we look at our mobile devices and computer screens. Content is now adaptive and responsive to our behaviour. But, writes Paul Levy, Senior Researcher in Innovation Management at University of Brighton, that does not necessarily mean that these are technologies many of us want or […]

11 February 2015
The Internet of Insecure Things

In a recent study, every connected home security system tested by HP contained significant vulnerabilities, including but not limited to password security, encryption, and authentication issues. HP’s Fortify on Demand security service assessed the top 10 home security devices – such as video cameras and motion detectors – along with their cloud and mobile application […]

31 January 2015
Internet psychologists study how the Web affects us

​In a pretty short period of time, the internet has changed how we take care of our basic needs, stand up for ourselves, and talk to each other. But psychologists are still debating how much this rapid change has changed us in return. Enter the internet psychologist, who is working to understand our psychological relationship […]

31 January 2015
The last-mile problem: How data science and behavioral science can work together

Analytics is typically discussed in terms of computer technology, machine learning algorithms, and big data. Behavioral nudges, on the other hand, concern human psychology. What do they have in common? Quite a bit, says James Guszcza, US chief data scientist for Deloitte Consulting LLP. “Business analytics and the science of behavioral nudges can each be […]

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