Daily insights on user experience, experience design and people-centred innovation
26 March 2015

Gov.uk’s open policy making toolkit – practical guidance on ethnography and more

The Gov.uk open policy making toolkit is a practical guide to techniques that can help you make better policy. The toolkit, which brings together the latest techniques to improve making and delivering policy, is based on the principles of open policy making – to be open to new techniques, new evidence and new expertise so […]

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

16 March 2015
Better Health and Wellbeing: Giving the elderly in Singapore sparkling golden years

Invitation: sharing session, Singapore, 30 March 2015   What are the hopes and fears of the elderly in Singapore? How can designers offer solutions that support the elderly in managing their health and wellness? What can healthcare professionals do to help them keep active? What role can technology play in the elderly’s daily lives? Design consultants […]

1 January 2015
Happy Playful New Year
21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

26 March 2015

Gov.uk’s open policy making toolkit – practical guidance on ethnography and more

The Gov.uk open policy making toolkit is a practical guide to techniques that can help you make better policy. The toolkit, which brings together the latest techniques to improve making and delivering policy, is based on the principles of open policy making – to be open to new techniques, new evidence and new expertise so […]

26 March 2015

Sensemaking in organizations: Reflections on Karl Weick and social theory

Over the past couple of decades, a small number of psychologists, communication theorists, and organizational scientists have articulated ideas of sensemaking into theories, frames, and methods that we can and probably should incorporate into our work, writes Laura A. McNamara, an organizational anthropologist and Principal Member of Technical Staff at Sandia National Laboratories. Sensemaking is […]

26 March 2015

How would drivers’ habits change in self-driving cars?

University of North Texas students, guided by Professor Christina Wasson and highly acclaimed corporate anthropologist Dr. Brigitte Jordan of Nissan’s Research Center in Silicon Valley to find out how people use their cars. The project entitled “The Social Life of the Car” involved observing participants during driving and conducting interviews with them about their use […]

24 March 2015

Ethnographic research drives IKEA’s global success

In a long Fortune Magazine article on IKEA’s successful global expansion, author Beth Kowitt devotes quite a few paragraphs to the importance of qualitative, ethnographic research: “Today research is at the heart of Ikea’s expansion. “The more far away we go from our culture, the more we need to understand, learn, and adapt,” says Mikael […]

24 March 2015

Presentations online of IEA energy efficiency behaviour workshop

The 11th and 12th of March, the International Energy Agency [IEA] in Paris hosted a workshop on energy efficiency and behaviour in the buildings sector. The goal of this workshop was for representatives from IEA member countries and key emerging economies to share experiences with designing, implementing and evaluating innovative energy efficiency initiatives that take […]

23 March 2015

Doctors are now inviting patients to help design their own medical treatment

In many hospitals and clinics around the [USA], oncologists and surgeons simply tell cancer patients what treatments they should have, or at least give them strong recommendations. But [at UC San Francisco], under a formal process called “shared decision making,” doctors and patients are working together to make choices about care. “Not all doctors want […]

23 March 2015

UK report on consumer problems in the mobile phone market

Calling the shots? is the title of a new Citizens Advice Bureau report that analyses consumer problems in the mobile phone market and explores opportunities for stronger consumer protections. From the executive summary: “The mobile phone market has transformed in the past 30 years as mobiles have evolved from a niche product into an essential […]

23 March 2015

Measuring experience

Over the summer of 2014, Northstar, in collaboration with the London School of Economics, conducted an ethnographic study at the Royal Academy of Arts, exploring the Summer Exhibition audience and their motivations. The study was designed to help the Royal Academy to understand their customers in order to be able to better target new generations […]

23 March 2015

Design fiction personas illustrate possible impact of educational tech

People talk about the future of technology in education as though it’s right around the corner, but most of us get to that corner and see it disappearing around the next. This innovation-obsessed cycle continues as we are endlessly dissatisfied with how little difference these promises make to the people implicated in these futures. These […]

23 March 2015

Design fiction, not science, hints at the future we actually want

The stories we tell ourselves about technology – typically, optimistic ones from would-be innovators, pessimistic ones from their critics – are usually too simple. Making them more complex can support a richer discussion about where a technology might be going, and the kind of futures it could open up. That calls for a kind of […]

22 March 2015

Why face-to-face contact matters in our digital age

Psychologist Susan Pinker on the importance of face-to-face contact in our era of disbanded families and virtual connections. “Research shows that people who feel socially disconnected are at a greater risk of dying young – especially if they are men. Women are more prone to seek out and build longstanding, intimate personal relationships: within their […]

18 March 2015

The considerations and limitations of feedback as a strategy for behaviour change

The considerations and limitations of feedback as a strategy for behaviour change Garrath T. Wilsona, Tracy Bhamraa & Debra Lilleya, Loughborough Design School, Loughborough, UK Published online: 12 Mar 2015 – Taylor & Francis Design for Sustainable Behaviour (DfSB) is a maturing research area concerned with the application of design strategies to influence consumer behaviour […]

18 March 2015

The smartphone society

Just as the automobile defined the twentieth century, the smartphone is reshaping how we live and work today. Boston University sociology lecturer Nicole Aschoff explores it aLL. Half way down her leftist criticism of how the smartphone exemplifies and accentuates neoliberal capitalist economic relations, she articulates a view on smartphones as performance tools that we […]

17 March 2015

Research on being “good with money” in Silicon Valley

FAIR Money, a small research collective consisting of anthropologists and design researchers based in the San Francisco Bay Area, has just published its first report, Good with Money: Getting by in Silicon Valley. The report, which is based on interviews and a diary study with 10 people struggling to gain or hang on to firm […]

16 March 2015

Workshop_40/Wild energies: wind, fire and people in movement

For those in Torino: Workshop_40/Wild energies: wind, fire and people in movement Conducted by Marguerite Kahrl e Marjetica Potrč Friday, March 20 3.30 – 5.30, meeting with stakeholders Saturday, March 21 10.00 – 4.00, Participatory design in groups In contrast to maps showing urban elements such as spaces, buildings and their function, the map made […]

16 March 2015

EPIC conference calls for papers and tutorials

EPIC, the premier international gathering on the current and future practice of ethnography and design in the business world, will take place in Sao Paulo, Brazil this year. The EPIC 2015 program committee is now calling for submissions of Paper Abstracts, Pecha-Kucha Abstracts, and Tutorial Proposals in English or Portuguese that present and discuss original […]

16 March 2015

Better Health and Wellbeing: Giving the elderly in Singapore sparkling golden years

Invitation: sharing session, Singapore, 30 March 2015   What are the hopes and fears of the elderly in Singapore? How can designers offer solutions that support the elderly in managing their health and wellness? What can healthcare professionals do to help them keep active? What role can technology play in the elderly’s daily lives? Design consultants […]

12 March 2015

Nudging and Choice Architecture: Ethical Considerations

Nudging and Choice Architecture: Ethical Considerations by Cass R. Sunstein Yale Journal on Regulation January 17, 2015 50 pages Is nudging unethical? Is choice architecture a problem for a free society? This essay defends seven propositions: It is pointless to object to choice architecture or nudging as such. Choice architecture cannot be avoided. Nature itself […]

12 March 2015

The perils of the internet of things

In the not so distant future, every object in your life will be online and talking to one another. Although it will transform the way we live and work, Marc Goodman wants to know if the benefits will outweigh the dangers. “For all the untold benefits of the IoT, its potential downsides are colossal. Adding […]

12 March 2015

The value of design to the public sector

Reduced budgets mean innovation in the public sector is vital if our public services are to become more effective and improve the experience for users, argues Anna Whicher, Head of Policy, at the National Centre for Product Design and Development Research (PDR) of Cardiff Metropolitan University. To make a real difference in frontline services, she […]

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