counter
Putting people first
DAILY INSIGHTS ON USER EXPERIENCE, EXPERIENCE DESIGN AND PEOPLE-CENTRED INNOVATION

Audience

Business

Culture

Design

Locations

Media

Methods

Services

Social Issues

Children


Disabled


Elderly


Teens


Advertising


Branding


Business


Innovation


Marketing


Mechatronics


Technology


Architecture


Art


Creativity


Culture


Identity


Mobility


Museum


Co-creation


Design


Experience design


Interaction design


Presence


Service design


Ubiquitous computing


Africa


Americas


Asia


Australia


Europe


Italy


Turin


Blogging


Book


Conference


Media


Mobile phone


Play


Virtual world


Ethnography


Foresight


Prototype


Scenarios


Usability


User experience


User research


Education


Financial services


Healthcare


Public services


Research


Tourism


Urban development


Communications


Digital divide


Emerging markets


Participation


Social change


Sustainability


5 September 2008
Ambient awareness
Awareness The upcoming New York Times Magazine has a long feature on the effects of News Feed, Twitter and other forms of incessant online contact.

“Social scientists have a name for this sort of incessant online contact. They call it “ambient awareness.” It is, they say, very much like being physically near someone and picking up on his mood through the little things he does — body language, sighs, stray comments — out of the corner of your eye. Facebook is no longer alone in offering this sort of interaction online. In the last year, there has been a boom in tools for “microblogging”: posting frequent tiny updates on what you’re doing. The phenomenon is quite different from what we normally think of as blogging, because a blog post is usually a written piece, sometimes quite long: a statement of opinion, a story, an analysis. But these new updates are something different. They’re far shorter, far more frequent and less carefully considered. One of the most popular new tools is Twitter, a Web site and messaging service that allows its two-million-plus users to broadcast to their friends haiku-length updates — limited to 140 characters, as brief as a mobile-phone text message — on what they’re doing. There are other services for reporting where you’re traveling (Dopplr) or for quickly tossing online a stream of the pictures, videos or Web sites you’re looking at (Tumblr). And there are even tools that give your location. When the new iPhone, with built-in tracking, was introduced in July, one million people began using Loopt, a piece of software that automatically tells all your friends exactly where you are.”

Read full story

5 September 2008
The techno-mobile life in our networked cities
LIFT09 Nicolas Nova and Bruno Giussani have been blogging two of the LIFT Asia conference sessions that took place in Seoul today.

Session: Networked city
The new digital layers provided by ICTs are transforming contemporary urban environments. What does that mean for its inhabitants? What changes can we expect? How will ubiquitous computing influence the way we live? « Everyware » author Adam Greenfield (Nokia Design, Finland), as well as architects Jeffrey Huang (EPFL, Switzerland) and Yang Soo-In (The Living, Korea) provided their vision on this not so distant future.
> Report by Nicolas Nova
> Report by Bruno Giussani

Session: Techno-nomadic life
Mobile technologies have freed us from the tyranny of “place”, but have they introduced new constraints? New behaviors? Is the mobile web going through the same process as the Web in the 90s?
Star design researcher Jan Chipchase (Nokia, Japan) will present some insights nomadic work/life practices enabled by mobile technologies, while i-mode father Takeshi Natsuno (Keio University, Japan) and Christian Lindholm (Fjord, UK) will talk about the future of mobile services.
> Report by Nicolas Nova
> Report by Bruno Giussani

4 September 2008
Book: Mobile Nation
Mobile Nation Mobile Nation: Creating Methodologies for Mobile Platforms
by Martha Ladly and Philip Beesley, editors
Riverside Architectural Press (August 15, 2008)
Hardcover, 272 pages

Mobile Nation explores the emerging field of mobile experience design. The papers in this anthology include essays on design theories and methods for locative technologies, devices, experiences, and games, featuring international scholars, researchers and industry experts. Discussions are wide-ranging, addressing technological issues, such as GPS, WiFi, Bluetooth, Radio Frequency ID tagging, intelligent materials and garments, alongside theoretical and cultural issues including mobile-social interaction, participant observation, iterative and participatory design methods, ambient media applications, and geo-locative experiences. Designers, engineers, and creators write about the potential for mobile platforms in cultural industries, architecture, engineering, industrial design, advertising, entertainment, recreation, and education.

Mobile Nation focuses on five key areas of research with the questions:

  • How can mobile technologies be “reimagined” and repurposed for new user communities?
  • How can mobile technologies be designed and adapted for multiple platforms?
  • How can mobile experiences move beyond text, sound, and image to respond to the diverse and ever-changing needs and desires of mobile users?
  • How are new paradigms in mobile communication challenging the way we experience art, design and performance?
  • How are rapidly emerging hybrid, open-source, and do-it-yourself communities intersecting with social science, engineering, architecture, and other media disciplines?

Includes contributions by: Matt Adams, Julie Andreyev, Philip Beesley, Joanna Berzowska, Jim Budd, Barbara Crow, Steve Daniels, Marc Davis, Janice de Jong, Sara Diamond, Tom Donaldson, Judith Doyle, Anne Galloway, Paula Gardner, Judy Gladstone, Robert Gorbet, Nathon Gunn, Drew Hemment, James E. Katz, Ehren Katzur, Filiz Klassen, Martha Ladly, Angus Leech, Maroussia Levesque, Jason Lewis, Michael Longford, Douglas MacLeod, Krystina Madej, David McIntosh, Shawn Micallef, Laura Mulligan, Tek-Jin Nam, Leena Saarinen, Kim Sawchuk, Thecla Schiphorst, Parmesh Shahani, Leslie Sharpe, Geoffrey Shea, Rob Shields, Suzanne Stein, Jenna Stephens-Wells, Maria Stukoff, Nigel Thrift, David Vogt, Nina Wakeford, Ron Wakkary, Robert Woodbury, Eric Zimmerman, and Jan-Christoph Zoels.

The book includes the full papers and proceedings of the conference with the same name (see also here), which was organised by the Mobile Experience Lab of the Ontario College of Art & Design.

Note the article “Deep Places - mobile 2.0 and spatial experiences” (page 207-210) by Experientia’s senior partner Jan-Christoph Zoels.

Sample pdf

2 September 2008
Eight habits and eight ideas at Core77
Schlock Two new articles on Core77 caught my interest:

Beyond the schlock of the new: eight strategies for design and foresight
by Kevin McCullagh
[For those from outside the USA: "schlock" is a play of words, referring to both the "shock of the new" and the "schlock" that this newness often incorporates. "Schlock" is an English word of Yiddish origin meaning "something cheap, shoddy, or inferior".]
When done well foresight can help designers make sense of a world in flux, bring clarity to planning, and help situate strategy within a future context in a way that can be communicated to senior management. Kevin McCullagh, director of Plan, presents eight good habits he learned to adopt when doing foresight strategies.

Conventional wisdom: eight ways to save design conferences
by Alissa Walker
Design conferences have become exercises in regenerated, wasteful spectacle. Alissa Walker, a self-described conference junkie shows us how to bring back the magic, also with eight ideas.

2 September 2008
Urban computing and locative media
Stripes Anne Galloway of Purse Lip Square Jaw has published her PhD thesis, entitled “A Brief History of the Future of Urban Computing and Locative Media“.

It builds on available sociological approaches to understanding everyday life in the networked city to show that emergent technologies reshape our experiences of spatiality, temporality and embodiment.

“Following urban computing and locative media and their accompanying visions from labs, conferences and classrooms to journal publications and popular media accounts, this dissertation presents four case histories in corporate, academic and artistic design practice. An analysis of the Mobile Bristol, Passing Glances, Sonic City and Urban Tapestries research and design projects draws out the idea that everyday life in the future city is expected to become more expressive, engaging and meaningful. The increased extensibility and transmissibility of the city itself, along with an increased ability to be socially embedded within it, is seen to be a fundamental promise inherent in these projects. The dissertation argues that such spatial and cultural potentialities can be productively understood as involving temporary, selective and mobile publics, where creative and playful interactions emerge as primary means of social innovation.”

Download thesis

(via Small Surfaces)

2 September 2008
The history of interaction with Bill Verplank
Bill Verplank Jared Spool recently interviewed Bill Verplank, the extremely gentle man at the origins of the fields of interaction design and experience design, whom I had the pleasure of meeting many times at the meanwhile defunct Interaction Design Institute Ivrea.

“Have you ever thought about how many buttons should be on a mouse?

Bill Verplank has. Bill was part of the Xerox PARC team who was responsible for taking the mouse and many other computing paradigms from theory to indispensable.

I had a chance to speak with Bill about his time at PARC and all of his other influential work for this week’s podcast. If you’re interested in where many of today’s computing metaphors come from, or in design and computing history in general, this is the show for you.

Today’s usability, interaction design, and experience design disciplines have their roots in human factors engineering, which many, including Bill, trace back to the 1950s, when the U.S. government was investing heavily in cockpit design of jet fighters. It was upon that foundation, Bill studied design and engineering at Stanford and did his PhD. work at MIT in man-machine systems.

From there, he spent considerable time with Xerox PARC, working on some of the first office systems, including the Xerox Star, which was a major influence for both the Macintosh user interface and Microsoft Windows. Bill continues to trace his history through some of the most influential design agencies of our time, like IDEO, and winds up with a question of design education: what happens when engineers and artists meet and try to create something usable for humans? Bill is seeing important schools, like the Rhode Island School of Design and Carnegie Mellon University, experimenting with programs that put engineers and artists together. We also debated the impact and interpretation of experience design and its impact on various industries.

Our conversation ended with a preview of Bill’s Spotlight Plenary presentation at our UI Conference this fall. Bill is known for his mesmerizing talks where he sketches his points along with the talk. (At the conference, we’ll have a camera set up so you can watch him sketch as he talks!)”

Audio file (mp3) | Text transcript (txt)

1 September 2008
Usability in the UK communications sector
Ofcom In June 2008 Ofcom, the UK communications regulator, held a one day event about usability in the communications sector.

The event was held to encourage debate, to share ideas about good practice, to hear others’ views on how usability can be promoted and to explore the themes of inclusive design and design for all. Attendees included industry, the voluntary sector, journalists, civil servants and academics. The keynote speech was given by the Minister for Digital Inclusion.

The full report is published this week, together with the contributions made by delegates via the ’suggestions box’ and a list of the online resources mentioned by speakers at the event.

Download report and resources

(via Usability News)

31 August 2008
The debate on open access to Interactions Magazine
Interactions 5 The September-October issue of Interactions Magazine has been published and is now shipping to all members of ACM’s Special Interest Group on Computer-Human Interaction (SIGCHI).

The rest of us can access some limited content online (three articles in the current issue).

Now that Interactions has become a highly valuable UX resource, thanks to the strong leadership by the editors Richard Anderson and Jon Kolko, this restriction seems out of date and self-defeating. At least to me.

Elizabeth Churchill and I wrote an article where we make the case for open access to the contents of Interactions Magazine, which has been published in the current magazine (and is also available online):

In their reaction, Richard and Jon leave the argument open and do not yet take a clear position on the matter:

Richard: I admire the thinking underlying both OLPC and agile development, just as I admire the thinking underlying the concept of open access to intellectual content, as discussed by Elizabeth Churchill. But just as OLPC and agile development have their limits, so, too, does open access. Indeed, I don’t see it as appropriate for interactions magazine, at least not yet.

Jon: The first two ideas are nonobvious attempts at solving obvious problems. The third - open access - might be a novel idea to a nonissue. It could be argued that interactions magazine should cost money because the content in it is worth something: The content has value. I suppose it could also be argued that the magazine should be free so that value can be shared by the masses. To which argument do you subscribe?

Richard: Neither. The content in interactions is worth something - it has great value, but that alone doesn’t mean that the magazine should cost money. And though you and I are working to broaden the scope and readership of the magazine, it isn’t intended for the masses, and it can be argued that we can extend the reach of the magazine more effectively if it does cost money. Open access to interactions content might become appropriate. Indeed, we’ve already begun to increase access in a couple of ways. My point is that wicked problems don’t have simple solutions, an argument Don Norman makes in this issue.

What about you? Please join the debate by adding your comments at the end of either one of the articles (yes, commenting is enabled!).

And if you can access the contents, make sure to read the rest of the magazine, which is again a treasure trove.

29 August 2008
Mobile citizens, mobile consumers
Ofcom Ofcom, , the UK communications regulator, today published an initial consultation document assessing how the mobile sector delivers on the needs of UK citizens and consumers and posing questions about the future of competition and regulatory policy.

Ofcom’s aims for the sector are to ensure that:

  • consumers get the best choice and value for money whilst being protected from inappropriate practices like mis-selling;
  • the industry continues to thrive and innovate, to the benefit of consumers, driven by vibrant competition; and
  • regulation evolves to reflect the changing needs of citizens, consumers and the industry.

The consultation is part of Ofcom’s work to ensure that regulation reflects the reality of the converging market and considers how regulation should evolve as choice of mobile and fixed services expands.

- Press release
- Consultation page
- Interaction executive summary
- Full consultation document (pdf, 1.3 mb, 166 pages)
- Mobile communications blog
- BBC article on the matter

(via Jack Schofield)

27 August 2008
Ethnographic research informed Intel’s Classmate PC
Classmate PC The design of Intel’s new Classmate PC with its full touchscreen support, is based on observations and research collected about the way that the computers are used in real-world classroom settings., reports ars technica.

In a video published by Intel on its YouTube channel, one of the company’s ethnographers describes some of the background research behind the new design of the device, which is aimed primarily for education in emerging markets.

Intel looked closely at how students collaborate and move around in classroom environments. The new tablet feature was implemented so that the device would be more conducive to what Intel calls “micromobility”. Intel wants students to be able to carry around Classmate PCs in much the same way that they currently carry around paper and pencil.

We want to offer more choices to meet the diversity of student learning needs across the world,” said Intel Emerging Markets Platform Group manager Lila Ibrahim in a statement. “Our ethnographic research has shown us that students responded well to tablet and touch screen technology. The creativity, interactivity and user-friendliness of the new design will enhance the learning experiences for these children. This is important for both emerging and mature markets where technology is increasing being seen as a key tool in encouraging learning and facilitating teaching.”

27 August 2008
Brazil: digital inclusion, but how?
Aprendiz While hundreds of millions of dollars have been spent on digital inclusion projects in Latin America, many of the programs start and end with the technology, writes CNET News (as part of its ongoing series exploring computing in Latin America).

[Cafe] Aprendiz [in Sao Paulo, Brazil] is not your typical digital inclusion center, but it does embrace most important characteristics of the successful ones. It has at least three key elements beyond the technology itself: a clear curriculum, community support, and a model of sustainability.

While these elements sound straightforward, they are often missing in programs that attempt to close the digital divide, whether here in Latin America or in the U.S. Hundreds of millions of dollars have been spent on digital inclusion projects in Latin America, however critics say that too many of the programs start and end with the technology.

“The computer is just 10 percent of the cost of ensuring lower income people or schools use these tools and have access to the Internet” said Maria Eugenia Estenssoro, an Argentine senator from the country’s Coalicion Civica, an opposition party. [...]

Among the most successful inclusion centers [in Brazil] are the ones that have a purpose–whether it is helping students with homework, providing job training for the unemployed, or helping the disabled to communicate.

The article includes some interesting insights on the emerging market strategies of Intel and Microsoft.

Read full story

27 August 2008
User participation in online conversation
Conversation In this presentation, Bond Art + Science, a New York based digital services firm focused on strategy and user experience design, explores the state of the art in inviting users to participate in the conversation online.

In the past, user participation in editorial publications was limited to writing “letters to the editor.” On the web, users take an active role in shaping the message through their comments and debates.

Bond Art + Science looked at how traditional media and online publications invite, manage and benefit from user participation, and identified some best practices and common pitfalls:

  • How are users asked to register to contribute?
  • How do site moderators manage comments to ensure quality?
  • What are the best ways to treat user comments as content?

View slideshow

(via InfoDesign)

27 August 2008
Book - Born Digital: Understanding the First Generation of Digital Natives
Born Digital Born Digital: Understanding the First Generation of Digital Natives
by John Palfrey and Urs Gasser
Basic Books, 2008
Hardcover, 288 pages

This new book, which grew out of the digital natives project at Harvard University’s Berkman Center, investigates “what it means to grow up in a mediated culture and the ways in which technology inflects issues like privacy, safety, intellectual property, media creation, and learning,” (as introduced by Danah Boyd). Here is the official abstract:

The most enduring change wrought by the digital revolution is neither the new business models nor the new search algorithms, but rather the massive generation gap between those who were born digital and those who were not. The first generation of “digital natives”-children who were born into and raised in the digital world-is now coming of age, and soon our world will be reshaped in their image. Our economy, our cultural life, even the shape of our family life will be forever transformed. But who are these digital natives? How are they different from older generations, and what is the world they’re creating going to look like?

In Born Digital, leading Internet and technology experts John Palfrey and Urs Gasser offer a sociological portrait of this exotic tribe of young people who can seem, even to those merely a generation older, both extraordinarily sophisticated and strangely narrow. Based on original research and advancing new theories, Born Digital explores a broad range of issues, from the highly philosophical to the purely practical: What does identity mean for young people who have dozens of online profiles and avatars? Should we worry about privacy issues? Or is privacy even a relevant value for digital natives? How does the concept of safety translate into an increasingly virtual world? Is “stranger-danger” a real problem, or a red herring?

John Palfrey is Clinical Professor of Law and Executive Director of the Berkman Center for Internet & Society at Harvard Law School. He is a regular commentator on network news programs, CNN, MSNBC, CNBC, Fox News, NPR and BBC. He lives in Cambridge, Massachusetts.

Urs Gasser is an associate professor of law at the University of St. Gallen, where he serves as the director of the Research Center for Information Law, as well as a faculty fellow of the Berkman Center for Internet & Society at Harvard Law School. He has published and edited, respectively, six books and has written over fifty articles in books, law reviews, and professional journals. He lives in St. Gallen, Switzerland.

26 August 2008
CrunchGear visits Philips HomeLab
Privacy The HomeLab at the Philips research center is a model home built to test and monitor real-world response to prototype technology. Thirty cameras and microphones record subjects as they use and interact with products for the home; then researches review the recordings to refine the products. The living room is currently configured to demonstrate ambX (pronounced “ambiex”), the successor to AmbiLight, which extends the accent lighting from around the television to throughout the room.

Read full story (with video)

26 August 2008
Dori Tunstall radio interview on anthropology and design
Elizabeth Tunstall A few days ago Dori Tunstall, Associated Professor of Anthropology at the University of Illinois in Chicago, was recently interviewed on the Australian radio programme By Design.

What can designers learn from anthropologists?

Our guest today believes they can learn a great deal. In fact, she has married the two disciplines and is a leading exponent of what has come to be known as design anthropology.

She believes successful design begins with carefully observing human nature, whether it be how high-heeled shoes affect natural ways of walking or how participation in the design process empowers marginalised communities.

Listen to interview (starts at 39:52)

(via Culture Matters)

26 August 2008
Privacy in an age of terabytes and terror
Privacy Scientific American magazine (SciAm) devotes the whole September issue to privacy in an age of rapidly developing technology.

Privacy in an age of terabytes and terror
Introduction to SciAm’s issue on Privacy. Our jittery state since 9/11, coupled with the Internet revolution, is shifting the boundaries between public interest and “the right to be let alone”.

How loss of privacy may mean loss of security
Keynote essay by Esther Dyson
Many issues posing as questions of privacy can turn out to be matters of security, health policy, insurance or self-presentation. It is useful to clarify those issues before focusing on privacy itself.

Internet eavesdropping: a brave new world of wiretapping
As telephone conversations have moved to the Internet, so have those who want to listen in. But the technology needed to do so would entail a dangerous expansion of the government’s surveillance powers.

Tougher laws needed to protect your genetic privacy
In spite of recent legislation, tougher laws are needed to prevent insurers and employers from discriminating on the basis of genetic tests.

Beyond fingerprinting: is biometrics the best bet for fighting identity theft?
Security systems based on anatomical and behavioral characteristics may offer the best defense against identity theft.

Digital surveillance: tools of the spy trade
Night-vision cameras, biometric sensors and other gadgets already give snoops access to private spaces. Coming soon: palm-size “bug-bots”.

How RFID tags could be used to track unsuspecting people
A privacy activist argues that the devices pose new security risks to those who carry them, often unwittingly.

Data fusion: the ups and downs of all-encompassing digital profiles
Mashing everyone’s personal data, from credit card bills to cell phone logs, into one all-encompassing digital dossier is the stuff of an Orwellian nightmare. But it is not as easy as most people assume.

Cryptography: how to keep your secrets safe
A versatile assortment of computational techniques can protect the privacy of your information and online activities to essentially any degree and nuance you desire.

Do social networks bring the end of privacy?
Young people share the most intimate details of personal life on social-networking Web sites, such as MySpace and Facebook, portending a realignment of the public and the private.

Does an advertiser know you clicked on this story?
Facebook, Yahoo, and Google come under fire for allowing advertisers to follow online consumer behavior to create targeted messages.

International report: what impact is technology having on privacy around the world?
ScientificAmerican.com, with help from our international colleagues, highlights privacy and security issues in China, Japan, the Middle East, Russia and the U.K.

How I stole someone’s identity
The author asked some of his acquaintances for permission to break into their online banking accounts. The goal was simple: get into their online accounts using the information about them, their families and acquaintances that is freely available online.

Pedophile-proof chat rooms?
Can Lancaster University’s Isis Project keep children safe online without invading our privacy?

Industry roundtable: experts discuss improving online security
Experts from Sun, Adobe, Microsoft and MacAfee discuss how to protect against more numerous and sophisticated attacks by hackers; security professionals call for upgraded technology, along with more attention to human and legal factors.

(via Bruno Giussani)

25 August 2008
The song of context
Speedbird Adam Greenfield has written a truly excellent post — in fact more like a short essay — on the difference between location and context, calling the first one positivist and the second one phenomenological.

“But it [the positivist tradition] stands in stark contrast to the phenomenological take on things, which is premised on the instability and subjectivity of the things we perceive, and on the irreducible importance of these perceptions as they register on the lived body, i.e. you, now, here, in your own skin, heir to your own history of experience. On the phenomenological side of the house, all of the grandeur resides in the act of interpretation - which is always somebody’s interpretation, crucially inflected by their situation. [...]

The phenomenological approach - and this is the worldview that stands, either explicitly or otherwise, behind the entire field subsuming design and user research and ethnography, at least as those things are practiced by the people I know - insists that the world in its richness cannot be reduced to datasets. Or not, anyway, without doing fatal damage to everything that truly matters.

But Dourish ["What We Talk About When We Talk About Context?", Paul Dourish, 2004] argues (persuasively, I think) that this is the wrong question. For him, this mysterious thing context is something that only be arrived at through interaction - “an achievement, rather than an observation; an outcome, rather than a premise.” It’s relational in the deepest sense of the word, a state of being that arises out of the shared performance and understanding of two or more parties (actors, agents, what have you).

And why do we want to characterize this state of being in the first place? “[T]o be able to use the context in order to discriminate or elaborate the meaning of the user’s activity.” That’s it.”

This is highly recommended reading. Thank you, Adam.

Read full story

25 August 2008
A treatment room with a view
Treatment In “A Treatment Room With a View”, the Wall Street Journal covers patient-centred efforts in health care.

“Submitting to chemotherapy, radiation treatments, MRIs, CT scans and the like can be bad enough. But often, dreary, windowless rooms and corridors only worsen the experience.

Now, some institutions hope that by making these areas more appealing, they can ease patients’ stress, fear and feelings of helplessness, and perhaps influence a patient’s outcome for the better. [...]

Many of the innovations stem from the nascent field of “evidence-based design,” which ties design decisions to research on how the physical environment can influence well-being and promote healing. That includes practical design elements meant to improve safety, as well as the use of purely aesthetic features such as waterfalls, gardens and artwork.”

Read full story

via Mark Hurst

24 August 2008
Draping the city in data and dodging augmented urban spam
Urban nerds Russell Davies is concerned that “we’ll end up blundering into cities plastered with the equivalent of flash banners and microsites.”

“Technologists are busying themselves turning buildings into displays, or at least draping them with informatics (whether physically or via various forms of augmented reality.) It’s all really exciting, thoughtful, stuff with tons of thrilling prototypes and sketches, it reminds me of early webiness. Because, unless I’m missing something, there’s not a lot of sophisticated thinking about how this intersects with commerce, marketing and advertising. (And I’m very willing to believe I’m missing something, this is why this is a bit of a voyage of discovery. And I just noticed today that Adam Greenfield’s talking about it here.) The city is already festooned with persuasion, screens are already talking to phones and animating transport systems but it’s not being done by thoughtful UI experts it’s being done by poster contractors at the behest of advertising agencies.” [...]

“Is there some connection to the (admittedly unformed) notion of pre-experience design? How cool would it be if the data that’s draped around the city leaks back into communications, and if those communications helped to explain and contextualise that data.”

Read full story

(via AHOi)

24 August 2008
Mobile telephony makes a difference in livelihoods
Microfinance MobileActive reports on how farmers in emerging markets are using mobile phones to improve their livelihoods:

Agriculture is what keeps economies in most developing countries alive. However, farmers in many countries face major challenges. In an age of global markets, they are forced to enhance production, improve the quality of their yield, and access markets within short timeframes. Small-scale farmers especially have traditionally been deprived of weather and crop information, have been at the mercy of middlemen, and have lacked timely market price information to negotiate the best deal. This has chancged with the a connect people advent of widespread telephony that connects farmers wiith markets, weather, and other data.

Governments, non-governmental organisations (NGOs) and international donors are taking advantage of this technology revolution to help farmers access market information. They are convinced that low-cost access to agricultural prices could yield enormous payoffs.

Although illiteracy is still a big issue in the use of this technology, the author reflects on what the future might bring:

“It may very well be that as phones become more like small computers able to access the web and deliver email without being out of reach and data costs continue to decline, even small scale farmers will eventually begin to be able to take advantage of more sophisticated data delivery. Projects could, for example, send detailed information via email to farmers as opposed to the short text that SMS allows.”

Read full story