Laura Polazzi is a user experience designer. Her professional competences include ethnographic studies, user testing, concept design, information architecture and trend research.
She studied communication and human-computer interaction at the University of Siena (Italy) and ergonomics at the University of Liège (Belgium).
She has worked as a researcher at the University of Liège (Belgium), and at Interaction Design Institute Ivrea (Italy); she taught ergonomics and interaction design at the Milan Polytechnic.
As a consultant she has collaborated with companies including Ideo, Nokia, Motorola, Grey Interactive, Oyster partners, Ogilvy and Added Value.
At Experientia, she manages projects following the entire user-centred design process, from user research to concept development and implementation, with a particular focus on developing markets.
There is a very special moment when everything clicks into place in an observation of people that you’ve been conducting for months; when all its diffuse, apparently disconnected details suddenly merge and make sense, and lead to the perfect design idea.