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Laura Polazzi

UX lead

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Laura Polazzi

UX lead

There is a very special moment when everything clicks into place in an observation of people that you’ve been conducting for months; when all its diffuse, apparently disconnected details suddenly merge and make sense, and lead to the perfect design idea

Laura Polazzi is a user experience designer. Her professional competences include ethnographic studies, user testing, concept design, information architecture and trend research.


She studied communication and human-computer interaction at the University of Siena (Italy) and ergonomics at the University of Liège (Belgium).


She has worked as a researcher at the University of Liège (Belgium), and at Interaction Design Institute Ivrea (Italy); she taught ergonomics and interaction design at the Milan Polytechnic.


As a consultant she has collaborated with companies including Ideo, Nokia, Motorola, Grey Interactive, Oyster partners, Ogilvy and Added Value.


At Experientia, she manages projects following the entire user-centred design process, from user research to concept development and implementation, with a particular focus on developing markets.

There is a very special moment when everything clicks into place in an observation of people that you’ve been conducting for months; when all its diffuse, apparently disconnected details suddenly merge and make sense, and lead to the perfect design idea

Is there anything you wished would come back into fashion?

Wigs!

What is the world's most underrated invention?

Shoes, or the stapler.

Finish the sentence: "I could talk for hours about..."

People.