Jan-Christoph Zoels focuses in his work on people’s experience of mobile services and
applications, and on using information technology to support simplicity. Until recently as a co-founder and senior associate professor at Interaction Design Institute Ivrea, he led the Applied Dreams initiative — collaborative innovation workshops with industry leaders such as Sony, Hitachi, Nokia, Alcatel, Orange, Fiat and
Telecom Italia. Previously he was director of information architecture for Sapient (New York), and senior designer at Sony Design Center USA, responsible for strategic product development.