Giulia has a B.Sc in social and work psychology, and a master’s degree in social and communication psychology from the University of Padova. During her studies, she spent a year at the University of Kent, Canterbury, doing psychometric research in social psychology. She also studied cognitive science at the University of California, San Diego, specialising in user-centred design methodologies and ethnography. Here, she discovered her passion for research that integrates quantitative data with qualitative insights from real life situations, that one day she would like to use for social marketing purposes, to address environmental issues.
She has several years experience as a researcher in the design and ethnographic fields, working in universities and private companies. She worked as an ethnographic researcher for Steelcase, USA, before joining Experientia in 2008, where her insight into social psychology has made her a valuable member of the Experientia team. She played a key research role in an Experientia ethnographic research project for Adaptive Path, and has also worked on projects on developing markets and value exchange and communication practices in immigrant communities.
I really like the opportunity to apply my skills to many different topics, using a variety of research methodologies. The tools that we use put us in contact with the people who the solutions will be aimed at, so you know that the work you’re doing will contribute directly to providing what they need.