Fabio is a user experience designer with an international and multidisciplinary background. He completed his studies between Italy, Portugal and China, obtaining an MSc in Design Innovation from Tongji University Shanghai, and an MSc in Product Service System Design from Politecnico di Milano. He has worked both in Italy – for an interior and product design studio – and in China, at Enovate, an insights firm based in Shanghai. There he specialised in ethnographic and market research, focusing on behavioural studies for international brands and ad agencies such as Ogilvy and Mathers, Horizon Hobby and Unilever.
In Experientia since 2011, he focuses on user research, transforming insights into design propositions.
Aside from his mother tongue Italian, Fabio speaks fluent English, intermediate Portuguese and basic Chinese. He loves outdoor activities and tries to keep in touch with nature by riding on his bike – even in the worst traffic jams – and by crossing the Atlantic Ocean on a 10mt sailing boat.
Cultures, generations and social classes can meet in unexpected ways. And the observation of these dynamics creates very interesting social innovations, ready to be discovered and understood.