Experientia s.r.l

We are an international experience design consultancy

With the behaviours and contexts of people driving our designs, we create product and service experiences that really matter.

About us

Erin O’Loughlin

Erin O’Loughlin has a bachelor of arts and a bachelor of business degree from the University of Ballarat, Australia. She works for Experientia as an editor, copy-writer and proofreader of English-language documents, as part of their commitment to high quality deliverables. She has lived and worked in Australia, Japan, Italy and Germany as an editor, writer and teacher. She has edited a number of books and academic papers, translated a book from Italian to English, and co-authored papers on behavioural change for sustainability.

At Experientia, Erin contributes to most written work, from client deliverables to marketing and communications. This includes video productions, conference papers and presentations, website and magazine articles, project booklets and copy for client projects.

Language is vital to the way we percieve, interact with and experience the world around us, and communication is central to a good idea. I love watching our designers devise and develop a concept, and then being able to help give it words.


M. Vanderbeeken, E. O’Loughlin, “Sustainable change: Discovering motivations and building a community of values”, Canvas8, November 25, 2010.

M. Visciola, E. O’Loughlin, I. Cassarino, “Live More Sustainably: Smart Tools Reduce Our Impact on the Environment,” User Experience Magazine: 8, 4, 2009.